Monday, June 19, 2017

3 Ways That Custom Business Signs Can Improve Customer Engagement

Custom Signs For Business

As more businesses focus on Yelp ratings and online reviews, slick websites and social media engagement, it might seem that traditional business signage is going the way of the horse and buggy.  In fact, custom business signs are still capable of powerfully impacting your customers.

Read on to learn more about the different ways that custom business signs improve customer engagement.

1. Make a Positive First Impression with a Custom Outdoor Sign

You’ve got a few seconds (or less) to make a first impression. If your business signage consists of a tattered vinyl banner that has seen better days, or torn decals on the door of your business, is it likely that your customers will be left with the feeling that your business is successful? What will they say about your attention to detail?

Ensuring that your outdoor signage is in tip-top shape is the best way to ensure that your customer’s immediate impression of your business is positive. A custom business sign is an indicator that you take your business seriously, and you take pride in the external appearance of your business as well as what goes on inside. All of the positive online reviews in the world won’t help some people overcome a shoddy exterior.

2. Improve Your ROI and Engage Customers with a Custom Business Sign

Signage is something that you really shouldn’t skimp on. Purchasing a poorly-made sign will only lead to more frequent sign purchases over the years, and a significantly less appealing sign toward the end of the sign’s (shortened) lifespan.

The materials that go into your outdoor sign make all the difference. For instance, if you live in a damp climate, an aluminum custom business sign might be the choice for you. It’s lightweight and rust-resistant, and it’s unlikely to succumb to environmental elements. It will look great and last longer than other signage options.

If you’re looking to stand out from other businesses in your area, an LED outdoor business sign might be a great option. They offer tremendous visibility, in the day as well as the night, and they’ll capture your customers’ attention effectively. While old-fashioned lighted signs might have been a drain on energy, modern signage is significantly more energy efficient and has a longer lifespan.

Remember, you get what you pay for. And while you might feel inclined to make do with a less-than-impressive sign as long as you can, remember that your business signage is one of the most durable marketing tools you have in your arsenal.

3. Custom Business Signs Market For You Whether You’re There or Not

The moment you put the new sign on your business, it starts to advertise for you.  It’ll be there, displaying your name and your brand day and night, regardless of whether your store is open or closed. The custom business sign you erect will be strongly associated with your store, and it can bring in customers who may have never heard of your business before they saw the sign.

In fact, the appearance of a business’s sign can play a not-insignificant part in why a customer might enter a store. 76% of consumers have entered a store based solely on the signage. 68% say that a business’ signage is a reflection of the quality of the business.  60% of businesses say that improving their outdoor business signage positively impacted their sales— can you afford NOT to upgrade to a custom business sign?

A new custom sign is an investment in your business. Whether your customers drive by or walk by on the sidewalk, your sign is the first impression they’ll get of your business.  Make it a great one.

Ready to see what Sequoia Signs can do for you? Contact us today!

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Friday, June 16, 2017

Tom’s Seasame Noodles

Here is a super simple mid-week meal that also makes great left-overs.  Not sure where I picked this up but I think there are a million variations.  Try this one or tweak it to your taste.

1 lb angel hair pasta
1/4 cup soy sauce (low sodium)
2 Tbspn tahini
2 Tbspn toasted seasame oil
1/4 tspn cayenne
2 cloves garlic, chopped
1-2 Tbspn grated fresh ginger
3-4 green onion, thinly sliced
2 carrots julienned
1 yellow pepper, julienned
1/2 cucumber, junienned
thin strips of cooked chicken breast

(toasted sesame seeds and red pepper flakes for garnish)

cook pasta then run under cold water to chill

mix soy through ginger (above) and toss with pasta.  add vegetables and chicken and serve

enjoy.  (sorry I neglected to save a “plated” photo)

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Wednesday, June 7, 2017

Make The Most of Directional Signs With These Four Easy Tips

Directional Business Signs

Wayfinding is a highly important but often overlooked aspect when it comes to business signs. After all, when you think of business signage, it’s common to think of free-standing outdoor monument signs or banner advertisements.

While signs of all types and materials can be used to entice potential customers to use your services or try your product, it all means nothing if they can’t find your business to begin with.

This is why directional signs are so important. They not only help customers locate your establishment but help them find what they need once inside. In this post, we’re bringing you four easy tips to maximize the use of directional signs to bring big benefits to your business.

Make Use of Positioning

To get your customers to make a beeline for your business, it’s important to really think about the location and positioning of your directional sign. Consider the areas where your customers will be coming from and where your business is located.

If on a quiet sidewalk, a small A-Frame sign or small banner may be enough to catch potential customers’ attention and provide direction to your location. Near a busy intersection, adequately-sized monument and panel signs or tall pylon signs will be enough to do the trick.

Get Creative

Direction signs are an opportunity for creativity. Your choices aren’t limited to just pylon, panel, and banner signs. Custom directional signs can also be featured indoors in the form of vinyl lettering, window decals, and wall lettering.

You can create custom signs and graphics for any of your directional needs. Keep in mind, wayfinding signs can also be used to signal the location of products and be used to enhance aesthetics within the business while remaining functional.

Enhance Interior Design

As mentioned above, directional signs can function well while enhancing the interior design of your business. A stellar example of this is the use of floor graphics. These graphics can be completely customized and installed, and serve as a fun guide to locations throughout an establishment or the sidewalk leading to a business.

Because directional signs can come in any forms and materials, you have the opportunity to think aesthetically and choose signage that enhances and solidifies the overall look of your business.

Think Outside of the Business

Our last tip for directional sign use is to think outside of the business, meaning direction signs can also serve important functions in other areas. For instance, if your organization is planning a large gathering where events will be taking place, directional signs can make the attendee experience easier and more enjoyable.

Alternatively, if your organization participates in conferences, direction signs can let participants know exactly where to find the location of the information areas and presentations.

Directional signs are often underestimated for the power, design, and functionality they bring to a business. Now that you have these four essential and easy tips under your belt, you can now begin the process of deciding which wayfinding signage is right for you. To get started, contact us today!

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Thursday, May 25, 2017

Vinyl Banners: The Tool to Make Advertising Easy and Convenient


When it comes to signs and advertising for your business, there are several highly customizable options available from decals to monument signs and dozens in between. One type of signage, vinyl banners, have been around a bit longer than the others, but they aren’t going anywhere any time soon.

Vinyl banners are a great way to get your business noticed, spreading your message with ease, simplicity, and convenience. We’ve created a quick guide covering the outstanding benefits of vinyl banners to show how easy it is to bring this simple-yet-powerful tool to your business’ advertising arsenal.

Cut Down on Costs

Naturally, business owners will seek any opportunity to cut costs and save money when it comes to advertising. Savvy business owners, on the other hand, will only do so as long as quality is upheld to ensure their advertising has a high ROI. By choosing vinyl banners, owners can take advantage of both lower costs and high-quality signage that works.

Choosing a vinyl banner is a cost-efficient choice due to the lower material and printing costs compared to other custom signs. The extreme outdoor weather durability these banners provide also make it a strong and lasting choice, while their reusability power is unmatched by other forms of signage.

Take Advantage of Customization

Customization is key in advertising. It helps your message spread in a unique way and brings attention to your business and your business only. Vinyl banners are highly customizable, and taking advantage of this feature provides nothing but high-powered advertising for any business needs.

If your custom banner needs to have a certain printed message, font, graphic, image or anything, really, it can. The options to make your banners unique to your message are unlimited. You can design the banner in-house, have it designed by our agency, or even use pre-made templates to bend to your will and needs.

The materials can vary as well. You can choose all-vinyl or solid fabric banners, or transparent mesh banners as well. Each provides similar benefits are far as customization, aesthetics, and durability.

Test the Perfect Location

One of the most exciting benefits of business banners is the absolute versatility when choosing a display location. By using a flat display style hung up by grommets, a custom banner can be easily moved until it finds its perfect location, whether that is outside on the side of a building or indoors with a lobby.

If only two grommets are used, event banners can become flags for an even more unique approach. Alternatively, free-standing retractable banners paired with banner stands also allow for maximum portability and are perfect for conventions, conferences, and expos.

Think Outside of the Banner

Because of the vast versatility of these signs, business owners have the opportunity to think outside of the box (or banner). The technology involved in banner printing allows for a lot of flexibility. Your custom banner can be double-sided for maximum exposure or to have two functioning banners in one to use at will.

The durable and lasting materials also allow for a great range of usage as well, so banners need not only be used for business advertising. Alternatively, these signs can be used for just about any message you can think of from directional signs to attention-grabbing event flyers, and whatever else you can come up with to serve your needs.

If you’re ready to make your advertising easy and convenient with vinyl banners, Sequoia Signs is ready to help you get started! Contact us today and let’s make your banners work for you.

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Wednesday, May 17, 2017

Chicken with lemony orzo

This is a real simple recipe that I got from a magazine recently- unfortunately I could not find the recipe but it is definitely worth trying.  Great easy summer meal.

4-6 Bone-in skin-on Chicken Thighs
1 fennel bulb, fronds reserved & choped
1 leek, chopped
1 cup orzo
1/2 cup white wine
2 1/2 cups chicken broth
Juice of 1/2 lemon
Zest of 1 lemon
oil/butter
salt & pepper

First cook the chicken.  I feel like I don’t need to tell you how to do this, but put skin side down in a hot pan with some oil/butter and cook for 7-8 minutes until skin is nicely browned.  Flip and transfer to a pre-heated oven (350-400) for 15 minutes.  Set chicken aside

Add fennel and leek to the same pan adding oil as needed.  Cook for about 5 minutes and then add 1 cup orzo.  Cook, stirring often, until the orzo is slightly browned.  Add in the white wine and stir until evaporated.  Next start adding the chicken broth 1/2 a cup at a time and cook until absorbed before adding the next 1/2 cup.  When done, add in the lemon juice, lemon zest, reserved fennel fronds, a healthy dollup of butter and some salt & pepper.  Stir together, transfer to a serviong platter and top with the chicken.

 

delicious!  & I just realized that I have the internet!  I found the original recipe here:  http://www.bonappetit.com/recipe/one-skillet-chicken-with-buttery-orzo

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Light Up Your Business with LED Signs

Custom LED Business SignsWhile outdoor signs are a fantastic way to bring awareness and dynamic advertising to your business, why not step it up a notch with powerful LED signs? LED signs are unique, effective, and pack many versatile benefits as well!

What Can LED Signs be Used For?

Chances are you’ve already come across several LED signs before. This method of signage lighting is an extremely popular and effect method. Use ranges from traffic lights, wayfinding signs, and oriented directional signs to banners, outdoor signs, floor graphics, and several in between.

They can be used as a business marker, letting your customers know where you are, as advertisements, or even functionally to give directions or ensure safety. LED signs are everywhere, but their popularity doesn’t mean they won’t be affected.

Customization

LED signs come in a variety of displays and work well on both panel signs and pylon signs. You can also add effective and eye-catching vinyl lettering to convey the message your business needs. So, whether you need vibrant custom directional signage, basic direction signs, custom signs for advertising purposes, or a simple sign to mark the location of your business, LED signs can accomplish that.

Eye-Catching Quality

Did you know that LED signs are the brightest form of signage? This is why they are used so often for directional signs. Direction signs need to be as effective as possible in order to function properly. Keeping in mind many people often view these signs while driving, LED signs ensure that directions and information are transferred to these people so they can get where they need to go.

When you bring this effectiveness to your business signage and pair it with vinyl lettering and graphics, you create an extremely powerful marketing tool that really works. These signs are attention-grabbing. Once you have a viewer’s attention, you then have the ease to transmit your message. This works as around-the-cloud advertising that only gets better at night, compared to traditional outdoor signs.

Cost-Effective and Energy Efficient

Another big plus of LED signs, is they require significantly less energy than other similarly lighted signs. This means the less energy needed to light up your custom LED signs, the less money spent on lighting the sign overall.

Additionally, LED signs are often cost-effective when compared to other forms of marketing whether it be traditional print marketing or online advertising campaigns. This fact, paired with the ability to attract customers offline 24/7, makes for an often overlooked but very powerful marketing strategy.

How Sequoia Signs Can Help

At Sequoia Signs, we pride ourselves in lighting up businesses all over the East Bay region. Our signs help entice customers to these businesses, and our clients love us for it!

If you’re ready to feature a beneficial and dynamic LED sign for your business, then contact us today to receive your free quote!

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Wednesday, May 10, 2017

3 Benefits of Great Outdoor Signs

For many businesses, outdoor signs are a necessity. They act as powerful advertising tools that bring several benefits to businesses and brands everywhere. In this post, we’ll be introducing the many benefits of great outdoor signs and how they can improve your business!

What are Outdoor Signs?

Before we can understand all the great things about these signs, we must first understand what they are. Outdoor signage is available in a variety of formats; it can include vinyl banners, sidewalk signs, traditionally attached business signs, billboard advertisements, or even simple vinyl lettering.

As long as they feature information on the business and are featured outside, it counts as an outdoor sign. However, not every form of signage is appropriate for every business; it all depends on the needs of an individual business.

Location Marking

Business who have a steady flow of customers may not need advertising signage like billboards or bus ads. Instead, they simply need to assist their customers in identifying their location. This can be done with a traditional sign that is attached to the building, with vinyl letters or decals, or even an aluminum sign placed near the business.

For a business with a small spot in a shopping center, which may be difficult to see from the street, aluminum signs work wonders. These metal signs are often inexpensive but durable and can be rooted into the grass near a shopping center or held down with weights on a sidewalk. An aluminum sign is also fantastic at catching eyes from both street and foot traffic.

Advertising

Featuring an outdoor sign or billboard ad functions as around-the-clock advertising for your business. In addition to simply letting potential and current customers know your location, they also offer other advantages as well.

These signs are highly customizable and can feature a range of materials like aluminum, plastic, carved or sandblasted wood, or even HDU (“High-Density Urethane”). You can add custom designs, sign letters, and even graphics to enhance the sign and entice potential customers to pay your business a visit.

Cost-Effectiveness

Any business owner knows just how important marketing can be—and how expensive it can be, too. Fortunately, implementing outdoor signage for your business is a way to bring a highly cost effective marketing that works 24/7 with no campaigns, outreach, or online interaction necessary.

While online marketing is a great way to enhance a business, some business with a customer base that responds more to offline marketing will benefit even more from outdoor signs vs internet marketing.

How Sequoia Signs Can Help

At Sequoia Signs, we are an industry leader in outdoor signs. We pride ourselves in enhancing location identification, advertising, and cost-effective marketing for business all around the East Bay region.
If you would like to bring the many benefits of outdoor signs to your business, then contact us today and receive a free quote!

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