Tuesday, July 18, 2017

Three Ways Outdoor Business Signs Benefit Your Business

When it comes to custom signage, lettering, and graphics, a widely popular choice is outdoor business signs. This type of sign is typically seen marking the location of a business, but can also come in the way of sidewalk signs, vinyl banners, restaurant signs, yard signs, and even decals.

But why are custom outdoor signs so popular for businesses? Because they provide a high ROI and consistently work for you—here’s three ways showing you exactly how they do it.

1. Grabbing Attention

The first and most obvious use for outdoor signage is to grab the attention of potential customers. This is where an outdoor sign provides the most value to a business. They can be hung above the business, or harness the power of the surrounding sidewalk or roadside areas by being strategically placed to inform all potential customers of your business’ location.

Even more, signs can be completely customized to grab attention the right way. What does this mean? It means if your business is in an easy-to-access area, a simple hanging sign above your business may be perfect. Alternatively, if your location is in an exceptionally busy area, a bright, flashy hanging sign may be needed in attention to aluminum roadside or sidewalk signs as well.

2. Promoting Interest

If your business is having a sale, promotion, or a special event, outdoor signs are perfect for gathering local interest. These signs can be customized even more to say exactly what you want them to, in order to reach your preferred target market and draw interest toward your event.

These types of signs can be custom window decals, bold vinyl sign letters, or elaborate vinyl banners– it’s all up to you and the needs of your business! With high customization, however, comes a lot of best—and worst—practices as well, and both should be considered to make sure your signage is effective.

3. Tailored to Your Needs

Signage is not only important to a business because of gathering attention and interest, but because they can be fully tailored to meet your needs, whatever they may be. For instance, what if your business is less traditional? You may need something more along the lines of estate signs or church signs versus traditional hanging business signs.

Either way, from graphics and lettering to versatile materials like sandblasted wood and aluminum (and several in between) you can work with your local signage experts to design the perfect sign for your needs.

There are so many outstanding uses for outdoor business signs, but this post detailed the top three reasons to consider them for your business. If you’re ready to grab attention, drive interest, and create signage that is unique to your business, then contact us today for a free quote and let’s get started!

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Monday, July 10, 2017

What Can a Business Sign Do For You?


There is nothing like a bright, eye-catching sign to drive attention and foot traffic to your business. When someone is new to town, or just feeling open to a new experience, business displays provide the turning point for customer connections.

Signs for business come in a huge variety of formats, including traditional outdoor signs, sidewalk signs, vinyl banners, aluminum and metal signs – plus things you might not think of as signs, like window decals, door lettering, magnets and vehicle graphics.

Here’s what a new sign can add to your business.

Year-Round Value

Sure, business signs have an up-front cost – but it’s an investment that pays dividends all day, every day, all year long. A good sign is like a salesperson that shares your message 24/7, drawing attention to your products and services while you focus on what you do best. In fact, a large majority of people have tried a new business simply because they saw a sign for it.

Better Branding

Why is Apple one of the top brands in the world? Because that little Apple logo is so recognizable. It’s engraved in the memories of people all across the planet. Business signs give your potential customers dozens of interactions, or touch points, that expand your brand.

Already have a big front-of-business sign? Consider adding touch points like yard signs, magnetic signs, point-of-purchase displays, projecting signs and wall murals. Click here to see a graphic with interesting sign options you might never have considered.

Online Connection

Every business wants to stay connected with their customers beyond a one-time sale. Signs give reminders about your website, social media efforts, online contests and much more. This expands your brand and helps build loyalty among your customers.

Simply displaying a vinyl banner in your store could contribute to your business’s bottom line. The text on the banner could, for example, encourage hundreds of customers to visit your website for exclusive web-only deals. It’s an inexpensive and effortless way to drive traffic to your site.

Standing Out in a Crowd

Let’s face it – the world is full of advertising messages. A marketing firm found that the average American is exposed to about 5,000 advertising messages a day. To compete, you must find a way to stand out and make a personal connection to your customers.

Imagine a big group of hungry tourists standing downtown, trying to decide where to have lunch. What if somebody spots a bold sidewalk sign proclaiming, “Authentic local food – $8 lunch special!” Suddenly a sign is responsible for a large lunch order – plus many more to come from others who see it.

Ready to take your business signs to a new level? Contact us today!

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Monday, June 26, 2017

Creative Ways to Use Vinyl Graphics For Your Business

When it comes to business signage, creativity can go further than you think. One stellar example is the variety and creativity found when using vinyl graphics for your business.

Not only are these graphics flexible and durable, they’re also eye-catching and bring messages and advertisements in even the most unlikely places. This allows your business to get its name and message out in many dynamic ways while boosting the aesthetic look of your advertisements overall. For more information on how you can use these graphics for your business, keep reading!

Mobile Advertising

While you have probably seen mobile advertising in the form of vehicle lettering and car graphics on car doors and windows, vinyl graphics allow for such versatility for vehicle and mobile advertising that possibilities are endless.

In addition to the typical door and window ads, a business vehicle can actually be completely wrapped in custom vinyl graphics or vehicle decals, which brings big eye-catching design to your mobile ads. These wraps can be completely customized from the color down to the vinyl materials; like sticker-type vinyl wraps or even magnets.

Additionally, vinyl graphics don’t only stop with cars. Motorcycles, bicycles and even boats can sport your advertisement or message, allowing for new avenues to reach your target and spread the word about your business.

Lobby and Window Graphics

Your business’ lobby and window are also a great place to feature custom signs, graphics or vinyl lettering. These messages can be anything from your business’s name and mission statement to wayfinding signage, advertisements, and business information like hours and a phone number.

Whatever the needs of your business, there is a custom vinyl solution for you—it all comes to down to how creative you would like to be.

Floor Graphics

Another outstanding use of vinyl graphics is the incorporation of floor graphics. This method can be used to take advantage of another advertising surface as well as provide a unique approach to wayfinding signage.

Floor graphics also offer a boost to your business’ overall aesthetic and interior design by use of vinyl decals, lettering, and custom graphics. If you can imagine it, your business can display it. Even if the graphic isn’t an advertisement, but simply a company message or even an aesthetically-pleasing design, floor graphics should definitely be considered to help your visitors remember your business.

Seasonal Advertising

An often overlooked way to utilize vinyl graphics is or Seasonal advertising. Because vinyl graphics are both durable and easy to remove when needed, they make for perfect seasonal means of advertising.

This way, your business can ensure it hits all possible advertising opportunities like holidays, sales, and seasonal specials. A creative way to use seasonal advertising is by focusing on custom vinyl banners, window graphics and graphic decals and both of which will provide great aesthetics to your business while displaying any seasonal advertisement effectively.

At Sequoia Signs, we love the creativity of vinyl graphics and what they can do for our customers. If you’re ready to make this creative, aesthetically-pleasing, and effective signage work for you, then reach out to us today for your free quote!

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Monday, June 19, 2017

3 Ways That Custom Business Signs Can Improve Customer Engagement

Custom Signs For Business

As more businesses focus on Yelp ratings and online reviews, slick websites and social media engagement, it might seem that traditional business signage is going the way of the horse and buggy.  In fact, custom business signs are still capable of powerfully impacting your customers.

Read on to learn more about the different ways that custom business signs improve customer engagement.

1. Make a Positive First Impression with a Custom Outdoor Sign

You’ve got a few seconds (or less) to make a first impression. If your business signage consists of a tattered vinyl banner that has seen better days, or torn decals on the door of your business, is it likely that your customers will be left with the feeling that your business is successful? What will they say about your attention to detail?

Ensuring that your outdoor signage is in tip-top shape is the best way to ensure that your customer’s immediate impression of your business is positive. A custom business sign is an indicator that you take your business seriously, and you take pride in the external appearance of your business as well as what goes on inside. All of the positive online reviews in the world won’t help some people overcome a shoddy exterior.

2. Improve Your ROI and Engage Customers with a Custom Business Sign

Signage is something that you really shouldn’t skimp on. Purchasing a poorly-made sign will only lead to more frequent sign purchases over the years, and a significantly less appealing sign toward the end of the sign’s (shortened) lifespan.

The materials that go into your outdoor sign make all the difference. For instance, if you live in a damp climate, an aluminum custom business sign might be the choice for you. It’s lightweight and rust-resistant, and it’s unlikely to succumb to environmental elements. It will look great and last longer than other signage options.

If you’re looking to stand out from other businesses in your area, an LED outdoor business sign might be a great option. They offer tremendous visibility, in the day as well as the night, and they’ll capture your customers’ attention effectively. While old-fashioned lighted signs might have been a drain on energy, modern signage is significantly more energy efficient and has a longer lifespan.

Remember, you get what you pay for. And while you might feel inclined to make do with a less-than-impressive sign as long as you can, remember that your business signage is one of the most durable marketing tools you have in your arsenal.

3. Custom Business Signs Market For You Whether You’re There or Not

The moment you put the new sign on your business, it starts to advertise for you.  It’ll be there, displaying your name and your brand day and night, regardless of whether your store is open or closed. The custom business sign you erect will be strongly associated with your store, and it can bring in customers who may have never heard of your business before they saw the sign.

In fact, the appearance of a business’s sign can play a not-insignificant part in why a customer might enter a store. 76% of consumers have entered a store based solely on the signage. 68% say that a business’ signage is a reflection of the quality of the business.  60% of businesses say that improving their outdoor business signage positively impacted their sales— can you afford NOT to upgrade to a custom business sign?

A new custom sign is an investment in your business. Whether your customers drive by or walk by on the sidewalk, your sign is the first impression they’ll get of your business.  Make it a great one.

Ready to see what Sequoia Signs can do for you? Contact us today!

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Friday, June 16, 2017

Tom’s Seasame Noodles

Here is a super simple mid-week meal that also makes great left-overs.  Not sure where I picked this up but I think there are a million variations.  Try this one or tweak it to your taste.

1 lb angel hair pasta
1/4 cup soy sauce (low sodium)
2 Tbspn tahini
2 Tbspn toasted seasame oil
1/4 tspn cayenne
2 cloves garlic, chopped
1-2 Tbspn grated fresh ginger
3-4 green onion, thinly sliced
2 carrots julienned
1 yellow pepper, julienned
1/2 cucumber, junienned
thin strips of cooked chicken breast

(toasted sesame seeds and red pepper flakes for garnish)

cook pasta then run under cold water to chill

mix soy through ginger (above) and toss with pasta.  add vegetables and chicken and serve

enjoy.  (sorry I neglected to save a “plated” photo)

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Wednesday, June 7, 2017

Make The Most of Directional Signs With These Four Easy Tips

Directional Business Signs

Wayfinding is a highly important but often overlooked aspect when it comes to business signs. After all, when you think of business signage, it’s common to think of free-standing outdoor monument signs or banner advertisements.

While signs of all types and materials can be used to entice potential customers to use your services or try your product, it all means nothing if they can’t find your business to begin with.

This is why directional signs are so important. They not only help customers locate your establishment but help them find what they need once inside. In this post, we’re bringing you four easy tips to maximize the use of directional signs to bring big benefits to your business.

Make Use of Positioning

To get your customers to make a beeline for your business, it’s important to really think about the location and positioning of your directional sign. Consider the areas where your customers will be coming from and where your business is located.

If on a quiet sidewalk, a small A-Frame sign or small banner may be enough to catch potential customers’ attention and provide direction to your location. Near a busy intersection, adequately-sized monument and panel signs or tall pylon signs will be enough to do the trick.

Get Creative

Direction signs are an opportunity for creativity. Your choices aren’t limited to just pylon, panel, and banner signs. Custom directional signs can also be featured indoors in the form of vinyl lettering, window decals, and wall lettering.

You can create custom signs and graphics for any of your directional needs. Keep in mind, wayfinding signs can also be used to signal the location of products and be used to enhance aesthetics within the business while remaining functional.

Enhance Interior Design

As mentioned above, directional signs can function well while enhancing the interior design of your business. A stellar example of this is the use of floor graphics. These graphics can be completely customized and installed, and serve as a fun guide to locations throughout an establishment or the sidewalk leading to a business.

Because directional signs can come in any forms and materials, you have the opportunity to think aesthetically and choose signage that enhances and solidifies the overall look of your business.

Think Outside of the Business

Our last tip for directional sign use is to think outside of the business, meaning direction signs can also serve important functions in other areas. For instance, if your organization is planning a large gathering where events will be taking place, directional signs can make the attendee experience easier and more enjoyable.

Alternatively, if your organization participates in conferences, direction signs can let participants know exactly where to find the location of the information areas and presentations.

Directional signs are often underestimated for the power, design, and functionality they bring to a business. Now that you have these four essential and easy tips under your belt, you can now begin the process of deciding which wayfinding signage is right for you. To get started, contact us today!

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Thursday, May 25, 2017

Vinyl Banners: The Tool to Make Advertising Easy and Convenient


When it comes to signs and advertising for your business, there are several highly customizable options available from decals to monument signs and dozens in between. One type of signage, vinyl banners, have been around a bit longer than the others, but they aren’t going anywhere any time soon.

Vinyl banners are a great way to get your business noticed, spreading your message with ease, simplicity, and convenience. We’ve created a quick guide covering the outstanding benefits of vinyl banners to show how easy it is to bring this simple-yet-powerful tool to your business’ advertising arsenal.

Cut Down on Costs

Naturally, business owners will seek any opportunity to cut costs and save money when it comes to advertising. Savvy business owners, on the other hand, will only do so as long as quality is upheld to ensure their advertising has a high ROI. By choosing vinyl banners, owners can take advantage of both lower costs and high-quality signage that works.

Choosing a vinyl banner is a cost-efficient choice due to the lower material and printing costs compared to other custom signs. The extreme outdoor weather durability these banners provide also make it a strong and lasting choice, while their reusability power is unmatched by other forms of signage.

Take Advantage of Customization

Customization is key in advertising. It helps your message spread in a unique way and brings attention to your business and your business only. Vinyl banners are highly customizable, and taking advantage of this feature provides nothing but high-powered advertising for any business needs.

If your custom banner needs to have a certain printed message, font, graphic, image or anything, really, it can. The options to make your banners unique to your message are unlimited. You can design the banner in-house, have it designed by our agency, or even use pre-made templates to bend to your will and needs.

The materials can vary as well. You can choose all-vinyl or solid fabric banners, or transparent mesh banners as well. Each provides similar benefits are far as customization, aesthetics, and durability.

Test the Perfect Location

One of the most exciting benefits of business banners is the absolute versatility when choosing a display location. By using a flat display style hung up by grommets, a custom banner can be easily moved until it finds its perfect location, whether that is outside on the side of a building or indoors with a lobby.

If only two grommets are used, event banners can become flags for an even more unique approach. Alternatively, free-standing retractable banners paired with banner stands also allow for maximum portability and are perfect for conventions, conferences, and expos.

Think Outside of the Banner

Because of the vast versatility of these signs, business owners have the opportunity to think outside of the box (or banner). The technology involved in banner printing allows for a lot of flexibility. Your custom banner can be double-sided for maximum exposure or to have two functioning banners in one to use at will.

The durable and lasting materials also allow for a great range of usage as well, so banners need not only be used for business advertising. Alternatively, these signs can be used for just about any message you can think of from directional signs to attention-grabbing event flyers, and whatever else you can come up with to serve your needs.

If you’re ready to make your advertising easy and convenient with vinyl banners, Sequoia Signs is ready to help you get started! Contact us today and let’s make your banners work for you.

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