Thursday, March 23, 2017

Channel Letter Signs: What Are They, and Why Should Your Business Have One?

Illuminated Halo Lit Channel Lettering

Your business’s signage offers a lot of information about you in just a glance. Of course it displays your name, but there’s more to it than that. It conveys a tone, through color, size, and style.  With this in mind, more and more businesses are embracing the trend of Channel Letter signage. These high-impact exterior signs offer a lot of bang for the buck, leaving anyone who views them with a positive impression.

There are a number of reasons why many companies are turning to Channel Letters for their signage; let’s explore some of the benefits that might see when you choose a Channel Letter sign.

What’s a Channel Letter Sign?

Before we go any further, let’s answer a question that might be foremost on your mind: what makes a Channel Letter sign different from any other sign? Channel Letters are three-dimensional, meaning that they jut out from the wall. Each letter or number is crafted from a heavy-duty material, most commonly rust-proof aluminum. The depth of each letter varies, depending on the size of the sign, and the face of every letter or number is covered with a translucent acrylic.

Types of Channel Letter Signage

There are four types of Channel Letter signage:

  • Front-Lit Channel Letters: This sign’s light shines directly through the front the letters, making your sign visible at any time of day.
  • Halo-Lit Channel Letters:  These signs’ internal lighting is directed out from the back, creating a halo effect that surrounds the letters upon the wall on which they’re installed.
  • Open Face Channel Letters: The signs are very similar to their front-lit counterparts, but the acrylic face is clear, making it appear that the face is completely open.
  • Front and Reverse Lit Channel Letters: Combining the halo-lit and front-lit styles, this type of sign is the best illuminated of all the Channel Letter signage.

Energy Efficient

One of the major advantages of a Channel Letter sign is their energy efficiency. Should you choose the illuminated option, each Channel Letter is lit with LED lighting, ensuring that your sign will be visible from afar, day or night.

Lit letters act as a beacon to anyone in the area; no matter the weather, your business will stand out. And the LED Channel Letters will offer an energy savings of up to 40% versus their neon counterparts. Additionally, LED Channel Letter installation will be complete in no time at all. Repairs are a breeze, too.

Top-Notch Visibility

Whether your sign is illuminated or not, your Channel Letter sign will be offering exceptional visibility, so anyone will be able to find your business, regardless of whether they’ve visited before or not.

An experienced sign company will be able to create a sign that’s appropriately sized; it’s important that people are able to read it from a distance, so you don’t want the sign to be too small, but you also don’t want to dwarf your door with an over-large sign.

Customization is Simple

The Channel Letter fabrication process is very versatile, so your sign company should be able to create just about any shape, size, color, typeface, or style that you can imagine. Aluminum, the material most signs utilize to avoid rust, is very pliable, allowing for very specific and creative requests to be fulfilled.

Channel Letters Are Durable

While aluminum is lightweight, it’s also a very durable material. It stands up well to the elements, including rain, sun, sleet, snow, high winds, fire, or ice. It’s affordable, and requires little maintenance. Should you require any repairs to your sign, it’s a lot easier to make those repairs to Channel Letters than a standard neon sign, which could take weeks (or longer!) to fix.

Are you ready to improve the exterior or interior of your business with a Channel Letter sign? Sequoia Signs is ready to help. Contact us today, and we’ll work together to create a sign that will represent you and your business in a manner that will make you proud.

The following post Channel Letter Signs: What Are They, and Why Should Your Business Have One? was originally seen on: Sequoia Signs & Graphics Inc

Wednesday, March 8, 2017

Tom’s Chicken Scarpariello

Another Italian dish that I absolutely love- and used to be the best dish at Nanni's in Manhattan (RIP)

My good friend Ken Polcari shared his home version with me and it is great.






Ingredients (you adjust to taste)

Chicken Thighs (7-8?)
Sweet Italian Sausage (6?)
Sweet cherry peppers seeded & cut in half (1 jar?-  I use more)
Potatoes, cubed (2-3)
Garlic (lots)
Olive Oil
salt, pepper, Italian Herb
Red Wine vingar, white wine, chicken stock
Italian Parsley, chopped (handfull)


Preheat oven to 475 degrees

Put potatoes in roasting pan and season with salt/pepper/Italian herb.  Drizzle with olive oil and some chicken stock.  Roast for 25-30 minutes tossing occasionally.
Meanwhile season the chicken the same way.






On med-high  - heat some olive oil in a large frying pan.  When hot – add the chicken pieces skin side down – do not crowd…Cook the chicken until golden brown on both sides.  (the trick is to let them brown nicely before turning

remove the chicken and place in the roasting pan with the potatoes (once they are done)

Next cook the sausages either on the grill or stovetop.  When done – remove and slice into bite size pieces.  Add to the roasting pan.

Now, back in the frying pan– add the chopped garlic sauté until golden. Next add in the sweet cherry peppers & sauté.  Now add in about ¼ cup of the red wine vinegar – allow it to come to a boil – scrape the sides of the pan to release any of the browned bits.  When the vinegar is reduced by half – add in the dry white wine – maybe like ½ cup or so….bring to a boil and then reduce by half again.  (no longer than 4 mins max)   I add some flour at this stage to thicken it up, but you don’t have to – you’re call
Now the chicken stock – about 1 full cup – once it comes to a boil – remove from the heat and pour the whole thing into the roasting pan with the chicken, sausages and potatoes.

Place back in the oven and roast – as it is roasting the sauce and all the parts will blend nicely.  You should only need to keep it in the oven for 15/20 mins.....  Remove from the oven – toss in the chopped parsley and serve.

(optional: when done, I remove the chicken and take all the meat off the bone then add it back to the mix.)


The blog post Tom’s Chicken Scarpariello is republished from: Sequoia Signs & Graphics Blog

Wednesday, February 15, 2017

Tom’s Stuffed Peppers

This is super easy and the nice thing- there is really no wrong way to make stuffed peppers.  Here’s my recipe:

1 red onion & 1 yellow onion -diced
2-4 cloves garlic
1 can black beans
1 cup (or more) cooked brown rice
1 cup corn
1 tube chicken sausage (or any sausage you like)
salt & pepper
hot sauce (optional)
4-6 bell peppers (assorted color)
grated cheese


Sauté the onion in a Dutch oven over med-high heat, adding the garlic after a few minutes and cook until onion is translucent.  Add the beans (with juice), rice and corn and stir allowing the flavors to mix and liquid to cook off.

If your daughter is a vegetarian- you need to separate the mix at this stage.  For this reason, I cook the sausage in a separate pan, but if not- you can cook in your Dutch oven prior to the onions and reserve.  Either way- add the sausage to your mix.  Stir to combine, remove from heat and season with salt and pepper. (hot sauce optional)

Meanwhile, you have cut the heads off your peppers and arranged them upright in a glass baking dish.  At this point, you can mix some cheese into the stuffing first or just stuff the peppers.

Bake at 350 for 10 minutes before adding cheese to the tops and continue to bake another 10 minutes or until peppers are tender.


Tom’s Stuffed Peppers was first seen on:

Wednesday, February 1, 2017

The 10 Most Frequently Asked Questions about Vehicle Wraps

Custom Vehicle Wraps in Walnut Creek CA

1. What is a vehicle wrap?

Vehicle wraps are large sheets of adhesive-backed vinyl film that come in a huge variety of colors or printed graphics with matte, satin or gloss finishes. They can be applied to cover part or all of the vehicle. Once in place they look like the surface of the vehicle has been painted. However,  vehicle wraps are much cheaper and much less permanent.

2. What do vehicle wraps cost?

It varies, mostly because each wrap is custom-designed for the vehicle it goes on, and the color, graphics, or branding it will feature. Vehicles larger than a car like vans and trucks will need more square footage printed, increasing materials costs. A complete wrap, which covers door jambs, inner door frames, and sills are more expensive than a partial wrap. Elaborate designs will be more expensive than simple ones due to the design work and complexity involved.

3. Will a vehicle wrap damage your paint?

Vehicle wraps are safe to apply and safe to remove. While they are in place they may help to protect your paint from wear and tear by adding an extra layer between your paint job and the elements. In fact, some auto owners use vehicle wraps exclusively as a protective coat, helping to keep the vehicle below looking fresh and clean. However, be careful that ALL installations and removals are handled by experts. Poor service can result in scratches, poor adhesion, or even paint stripping.

4. What happens if my wrap gets damaged?

Depending on the level of damage and the design on your vehicle wrap, all or part of the installation may need to be removed and replaced. Typically the damage will be localized enough that the affected section can be isolated and carefully removed, leaving the rest of the wrap in place. A new piece of film is then installed to cover the gap and the finished result looks just like new. If there is too much of the wrap to repair, or if the level of wear means that a freshly printed piece won’t fit in, you may have to start over from scratch.

5. How long will the wrap last?

That depends on what quality of material you pay for and how much sunlight and rain your wrap is exposed too – as well as the color and design. Some designs may show wear faster than others, while sunlight and weathering will degrade the surface more quickly. A high quality material, cared for properly, can last up to five years, and once it is removed the vehicle below will still look great.

To get started with a vehicle wrap for your personal or company vehicles, call the team here at Sequoia Signs & Graphics, Inc. We would love to help show you what you can do to decorate and illustrate your vehicle, and are ready to help you with all your vehicle wrap needs. Call today at (925) 300-1066.

The 10 Most Frequently Asked Questions about Vehicle Wraps was first published to:

Monday, January 30, 2017

Why Sign Lighting Is So Important for Businesses

Business Sign Lighting

Business signs are one of, if not the most cost effective method of advertising – period. On premise signs are permanent, and that means that they have time on their side. Depending on the store location, traffic on the road and lines of sight, a storefront retail sign can generate thousands of impressions in a short period for one up-front expense.

But that cost effectiveness is dramatically reduced if the signs are not clearly visible  due to low light conditions. People won’t see your signage if it isn’t clearly visible or if other signs in the area are brighter and easier to read.

Alternatively, sign lighting can increase clarity even during daylight hours, while at night your lighted sign will stand out even better. Illumination from your signage can also help deter theft by brightening the location around the front of your store.

If you want to get the most out of your business signs, sign lighting is not optional. But, once you decide that lighting is needed, you need to decide on the right lighting for the job. And for that, you need the experts.

Lighting Intensity

The visibility of lighted signs is a function of the size of the sign, the luminescence of the lighting elements, and the distance at which the sign is viewed from its target audience.

  • If the sign is too bright that brightness can turn eyes away or drown out the details of the sign and the information it carries.
  • If the sign isn’t bright enough it won’t be visible at range, won’t be easily noticed, or won’t transfer the vital information to passing customers effectively.

Moreover, as the ambient light in the vicinity increases, the sign must be illuminated to a greater degree in order to support visibility despite the visual competition. This means that business owners may need to increase brightness over time as their local areas develop.

Light Technology

The type of lighting you use in your sign will  determine the look, visibility, and price of the project. The different available options each have their pros and cons. Here are a few options to consider:

  • Neon: a classic option with a unique look but high up-front and lifetime price
  • LEDs: which are cheaper, brighter, and use minimal energy
  • Full Color LED Screens: high investment price, but provide flexibility to display varied messages
  • Floodlights: very cheap to install, though externally-lit signs result in less nighttime visibility than internally-lit options

To get started with high performance, high-visibility, well-lit signage for your company, call us at (925) 300-1066. The expert sign makers here at Sequoia Signs & Graphics, Inc. are always happy to answer your questions and are ready to design and build the signage you need for your situation, guaranteed.

The article Why Sign Lighting Is So Important for Businesses was first published on:

Thursday, January 26, 2017

What You Need to Know For Your Initial Design Consultation

Custom Business SignsIf your company is considering a new business sign project, Sequoia Signs & Graphics, Inc. is the one-stop solution for you! We offer high-quality fabrication systems and affordable pricing to work with your budget. This gives us the range to meet all your signage needs from simple window clings to sturdy monument signs. Before we start building, our team works with you on the design, and that process is one you can prepare for. Below you will find information you should know for your initial design consultation.

The Pre-Consultation Survey:

Early-on in the consultation process we will need to survey your location or locations and get physical measurements and specifications. We’ll use these to design your sign so it fits with the available space, while still complying with sign codes. This way we can maximize your sign for optimal visibility and impact without creating legal issues for you.

Your Brand:

The design process starts in person during your initial consultation, continues with regular communication as your design develops, and is revised according to your input and feedback. If your business has an existing logo or brand we’ll incorporate those features into the design from the start, otherwise our team can help work with you to produce a logo and style that reflects your company and its mission.


We’ll ask you for the sign’s specific objective or goal at your initial design consultation. Who is the target audience? How far away are they when they first see the sign? How fast are they moving? What action are you trying to promote?

The answers to these questions will affect every part of the design process. A sign intended for pedestrians will function differently than a sign designed to reach drivers, and a sign designed to promote turn-in customers will be different than a sign designed to market a single product or service day and night. In the end, making sure that your sign is built for the job is the best way to maximize your ROI.


During your initial consultation, we’ll help you narrow down your sign’s purpose. We'll then use best practices and modern rendering technology so you know what the finished product will look like, before you give your final approval. This includes up-front pricing so you know what your sign will cost, when it will be ready, how long the installation will take, and what maintenance will be required to keep your sign in good working order for years to come.

Developing your new signs should be an exciting process, and you should be proud to have the final result representing your business. At Sequoia Signs & Graphics, Inc. our staff will do everything we can to help you have the best experience and outcome possible. To get started with your design consultation, call (925) 300-1066, email, or fill out the contact form accessible from our homepage.

What You Need to Know For Your Initial Design Consultation is courtesy of:

Monday, January 16, 2017

What Customers Care About In Terms of Custom Business Signs

When you're designing a new custom sign for your business, it's important to keep the things prospective customers will notice in mind. Below are 5 of the top things customers care about in terms of custom business signs:

Custom Business Sign


 1. Does it Make a Memorable First Impression?

The first impression your sign leaves in the minds of passersby is critical for creating brand awareness and generating sales. Customers like looking at interesting signs, therefore you should work with professional designers like those here at sequoia Signs & Graphics, Inc. to make sure that your design meets its objectives and is memorable from the very first glance.

2. Is it Legible?

A great first impression gets a customer to look at your sign and, most of all, remember it. Legibility ensures customers are able to understand what your brand is and what product or service you offer. Many customers who will be looking at your sign will be a good distance away and may be moving quickly depending on their mode of transportation. Therefore it needs to be attention-grabbing, feature contrasting colors, be illuminated for visibility, and shouldn’t have too much (or too little) information.

3. Is it High Quality?

Signs are a significant investment, yet they are also one of the most-viewed advertising tools your business will possess. This means having a high quality sign counts. A well-made sign will look better and convey a better sense of value to your customers than a cut-rate option. The payoff a business will gain from building a sign right from the start far outweighs the initial difference in investment. Given the years that it will be in place, it makes sense to prioritize quality.

4. Is The Sign Well Maintained?

Low grade materials will break down faster, which results in more maintenance and higher upkeep costs. The same is true for designs with certain colors that show dirt more easily and lighting options like neon or fluorescent lights. These take more power to operate and require more repairs than LEDs. Make sure you factor in the long term costs and maintenance when investing in a new sign so you are prepared for the future.

5. How Will the Sign Tie In to Other Materials?

Customers care about consistency. Your brand must be consistent across all advertising materials, so make sure that whatever design you use is easy to tie-in to print materials, interior décor, uniforms, webpage design, social media, and all other company communication. If you don’t have a logo or brand identity, our designers would be happy to help craft one that suits you and your company.

Here at Sequoia Signs & Graphics, Inc. our team will let you know what your options are when it comes to custom business sign design. Fill out the form available from our homepage, call 925-300-1066, or email to get started.

The article What Customers Care About In Terms of Custom Business Signs is courtesy of: