Wednesday, August 16, 2017

3 Ways Custom Vinyl Banners Bring Value To Your Business

Customize banners for business value

There are many ways to communicate with customers, but custom vinyl banners offer a great deal of value for any budget. They’re attractive and they generate a great deal of attention, both from current customers as well as people passing by. Here are just a few ways that custom vinyl banners can enhance your business.

Maximize Your Visibility

If you’re concerned that you’re not getting the attention from passers-by that you desire, a brightly colored vinyl banner can catch eyes near and far. Whether you want an event banner that will advertise an upcoming occasion hosted by your business or you just want to refresh the look of your exterior, a banner will give you a lot of bang for your buck.

If you’re interested in using the banner long-term, vinyl is your best bet. It’s weatherproof, durable, and you can hang a vinyl banner from a banner stand or from its grommets without fear of the banner fading or fraying.

If you want to display the banner indoors and outdoors, bringing them in and out depending on the weather, fabric is a good choice. You have a bit more color selection, and you can get crisp and clean imagery and text that will let some light through. When you use fabric banners outside, they’ll blow in the wind in an attractive manner, garnering more attention.

Share Information with Ease

The average person’s attention span is becoming shorter every year. You only have about eight seconds to make an impression on a potential customer before you lose their attention. A custom vinyl banner can fit all of the information you need to convey in a sufficiently attention-grabbing manner. Here’s just some of the information you can put on a custom banner:

  • Business name
  • Phone number
  • Date and time of an event
  • Website URL
  • Phone Number
  • Social media links

Vinyl lettering on a custom banner will make this text legible and you can order the print to the size that will be most visible to the most people. You’ll capture the eye of more passersby than ever before!

Build a Positive Response

Banners lend a festive air to a business. It’s different from the everyday signs typically posted, indicating that something special or unusual is happening. A person could walk by a business every day for months and not notice it, but when they see a banner in front, their interest is captured.

Flag banners are also a fun and exciting way to draw attention. When you see a series of colorful flags in front of a store or business, you automatically assume that something interesting is happening – perhaps you should take the time to check it out

Capitalize on that positive association by using bright and happy colors as well as fun designs in addition to your usual brand image. Customers will associate the positive response they get from seeing a colorful and engaging banner with your brand so that in the future they’ll have a warm feeling about your business in general.

Whether you’re seeking a custom vinyl banner for your business, sports banners, political banners, event banners, backdrops, or banners for a trade show, Sequoia Signs is your one-stop shop for all your banner needs. We can provide a beautiful banner that will turn heads in vinyl or fabric, for indoor and outdoor use.

Contact us today to get a free, no-obligation quote!

The post 3 Ways Custom Vinyl Banners Bring Value To Your Business appeared first on Sequoia Signs.

Friday, August 11, 2017

One pot mushroom pasta

Some recipes I have used many times. Others are new to me but I still enjoy. Here’s one I found on-line recently but apologize that I did not save the reference. Somebody deserves more credit for this than me-  I am just sharing what I found with only slight changes.

Not sure what it was called either so I have made up the title.
Very simple and yummy if you like mushrooms!

 

 

 


Ingredients
2-3 boneless chicken breast (halves) cuts into small pieces
1 Tbspn butter
1 Tbspn oilive oil
2-3 garlic cloves, minced
Sun dried tomatoes- about a handful, rough chopped
Mushrooms- as much as you like, probably one to two handfuls
1 Tbspn flour
2 cups chicken broth
1.5 cups half & half
Salt & pepper
½ tspn Garlic powder
Half a box of linguine, broken in half
½ cup+ parmesan cheese
2 cups baby spinach

You will need a large skillet but it is the only pan you need!
Cook the chicken in the butter until nicely browned. Add the olive oil, garlic, sun-dried tomatoes and mushrooms and cook until tender.


Add the flour and stir for another minute.
Next, slowly add the chicken broth and half and half, scrapping any of the good bits from bottom of the pan. Add the salt, pepper and garlic powder.


Add the linguine to the pan and simmer, covered, for 10-15 minutes until pasta is cooked.
Remove from heat and add the cheese and spinach, stirring to incorporate.
Enjoy!

The post One pot mushroom pasta appeared first on Sequoia Signs.

Thursday, July 27, 2017

Channel Letters in Walnut Creek for JVM Lending

Here’s a great project we recently completed in Walnut Creek.  The good folks at JVM Lending called us and asked for a revision of their external channel letters sign.  (we did their lobby sign too but let’s save that for another post.)  They had recently revised their logo and wanted their signage to match the new look.  The good news for them was that this is right up our alley.

While channel letters can be a common product, at Sequoia Signs and graphics, we thrive on the chance to be a little bit different.  JVM’s new logo consists of a large orange box with JVM in white lettering.  The subtlety is that the while letters gently push out of the edges of the rectangle, just enough to catch the eye.  We worked with our manufacturer who used aluminum, acrylic and vinyl to achieve the desired look.  And, to make sure customers can find the business day or night we used LED’s to illuminate the sign.

Beyond that, the building sign plan called for white ‘face-lit’ letters so we were somewhat limited and the choice to create a good looking logo box was even more important.  Notice, for example, that the “trim-cap” is also painted the same orange.  Little touches like these can go a long way.

Most commercial buildings have what are called “Master Sign Plans” and it is very important to review these plans before designing any signage.  Not only has the landlord already prescribed the signage that they will approve, but with most Master Sign Plans, the city has also signed off on the specifications.  If your sign meets the requirements, approval can be quick and easy.  If not- you will first need to convince your landlord to make an exception.  From there you will need to get city approval.  You might end up spending a lot of time (and money) getting special design approval and sometimes you can be denied even after spending good money.

At Sequoia Signs & Graphics, we will review your sign plan as well as city specifications/guidelines and work with you to get an approvable sign that you absolutely love.

Are you thinking about channel letters?  Give us a call!  925.300.1066 We would love to help.

 

Written by : Sequoia Signs & Graphics

The post Channel Letters in Walnut Creek for JVM Lending appeared first on Sequoia Signs.

Tuesday, July 18, 2017

Three Ways Outdoor Business Signs Benefit Your Business

When it comes to custom signage, lettering, and graphics, a widely popular choice is outdoor business signs. This type of sign is typically seen marking the location of a business, but can also come in the way of sidewalk signs, vinyl banners, restaurant signs, yard signs, and even decals.

But why are custom outdoor signs so popular for businesses? Because they provide a high ROI and consistently work for you—here’s three ways showing you exactly how they do it.

1. Grabbing Attention

The first and most obvious use for outdoor signage is to grab the attention of potential customers. This is where an outdoor sign provides the most value to a business. They can be hung above the business, or harness the power of the surrounding sidewalk or roadside areas by being strategically placed to inform all potential customers of your business’ location.

Even more, signs can be completely customized to grab attention the right way. What does this mean? It means if your business is in an easy-to-access area, a simple hanging sign above your business may be perfect. Alternatively, if your location is in an exceptionally busy area, a bright, flashy hanging sign may be needed in attention to aluminum roadside or sidewalk signs as well.

2. Promoting Interest

If your business is having a sale, promotion, or a special event, outdoor signs are perfect for gathering local interest. These signs can be customized even more to say exactly what you want them to, in order to reach your preferred target market and draw interest toward your event.

These types of signs can be custom window decals, bold vinyl sign letters, or elaborate vinyl banners– it’s all up to you and the needs of your business! With high customization, however, comes a lot of best—and worst—practices as well, and both should be considered to make sure your signage is effective.

3. Tailored to Your Needs

Signage is not only important to a business because of gathering attention and interest, but because they can be fully tailored to meet your needs, whatever they may be. For instance, what if your business is less traditional? You may need something more along the lines of estate signs or church signs versus traditional hanging business signs.

Either way, from graphics and lettering to versatile materials like sandblasted wood and aluminum (and several in between) you can work with your local signage experts to design the perfect sign for your needs.

There are so many outstanding uses for outdoor business signs, but this post detailed the top three reasons to consider them for your business. If you’re ready to grab attention, drive interest, and create signage that is unique to your business, then contact us today for a free quote and let’s get started!

The post Three Ways Outdoor Business Signs Benefit Your Business appeared first on Sequoia Signs.

Monday, July 10, 2017

What Can a Business Sign Do For You?


There is nothing like a bright, eye-catching sign to drive attention and foot traffic to your business. When someone is new to town, or just feeling open to a new experience, business displays provide the turning point for customer connections.

Signs for business come in a huge variety of formats, including traditional outdoor signs, sidewalk signs, vinyl banners, aluminum and metal signs – plus things you might not think of as signs, like window decals, door lettering, magnets and vehicle graphics.

Here’s what a new sign can add to your business.

Year-Round Value

Sure, business signs have an up-front cost – but it’s an investment that pays dividends all day, every day, all year long. A good sign is like a salesperson that shares your message 24/7, drawing attention to your products and services while you focus on what you do best. In fact, a large majority of people have tried a new business simply because they saw a sign for it.

Better Branding

Why is Apple one of the top brands in the world? Because that little Apple logo is so recognizable. It’s engraved in the memories of people all across the planet. Business signs give your potential customers dozens of interactions, or touch points, that expand your brand.

Already have a big front-of-business sign? Consider adding touch points like yard signs, magnetic signs, point-of-purchase displays, projecting signs and wall murals. Click here to see a graphic with interesting sign options you might never have considered.

Online Connection

Every business wants to stay connected with their customers beyond a one-time sale. Signs give reminders about your website, social media efforts, online contests and much more. This expands your brand and helps build loyalty among your customers.

Simply displaying a vinyl banner in your store could contribute to your business’s bottom line. The text on the banner could, for example, encourage hundreds of customers to visit your website for exclusive web-only deals. It’s an inexpensive and effortless way to drive traffic to your site.

Standing Out in a Crowd

Let’s face it – the world is full of advertising messages. A marketing firm found that the average American is exposed to about 5,000 advertising messages a day. To compete, you must find a way to stand out and make a personal connection to your customers.

Imagine a big group of hungry tourists standing downtown, trying to decide where to have lunch. What if somebody spots a bold sidewalk sign proclaiming, “Authentic local food – $8 lunch special!” Suddenly a sign is responsible for a large lunch order – plus many more to come from others who see it.

Ready to take your business signs to a new level? Contact us today!

The post What Can a Business Sign Do For You? appeared first on Sequoia Signs.

Monday, June 26, 2017

Creative Ways to Use Vinyl Graphics For Your Business

When it comes to business signage, creativity can go further than you think. One stellar example is the variety and creativity found when using vinyl graphics for your business.

Not only are these graphics flexible and durable, they’re also eye-catching and bring messages and advertisements in even the most unlikely places. This allows your business to get its name and message out in many dynamic ways while boosting the aesthetic look of your advertisements overall. For more information on how you can use these graphics for your business, keep reading!

Mobile Advertising

While you have probably seen mobile advertising in the form of vehicle lettering and car graphics on car doors and windows, vinyl graphics allow for such versatility for vehicle and mobile advertising that possibilities are endless.

In addition to the typical door and window ads, a business vehicle can actually be completely wrapped in custom vinyl graphics or vehicle decals, which brings big eye-catching design to your mobile ads. These wraps can be completely customized from the color down to the vinyl materials; like sticker-type vinyl wraps or even magnets.

Additionally, vinyl graphics don’t only stop with cars. Motorcycles, bicycles and even boats can sport your advertisement or message, allowing for new avenues to reach your target and spread the word about your business.

Lobby and Window Graphics

Your business’ lobby and window are also a great place to feature custom signs, graphics or vinyl lettering. These messages can be anything from your business’s name and mission statement to wayfinding signage, advertisements, and business information like hours and a phone number.

Whatever the needs of your business, there is a custom vinyl solution for you—it all comes to down to how creative you would like to be.

Floor Graphics

Another outstanding use of vinyl graphics is the incorporation of floor graphics. This method can be used to take advantage of another advertising surface as well as provide a unique approach to wayfinding signage.

Floor graphics also offer a boost to your business’ overall aesthetic and interior design by use of vinyl decals, lettering, and custom graphics. If you can imagine it, your business can display it. Even if the graphic isn’t an advertisement, but simply a company message or even an aesthetically-pleasing design, floor graphics should definitely be considered to help your visitors remember your business.

Seasonal Advertising

An often overlooked way to utilize vinyl graphics is or Seasonal advertising. Because vinyl graphics are both durable and easy to remove when needed, they make for perfect seasonal means of advertising.

This way, your business can ensure it hits all possible advertising opportunities like holidays, sales, and seasonal specials. A creative way to use seasonal advertising is by focusing on custom vinyl banners, window graphics and graphic decals and both of which will provide great aesthetics to your business while displaying any seasonal advertisement effectively.

At Sequoia Signs, we love the creativity of vinyl graphics and what they can do for our customers. If you’re ready to make this creative, aesthetically-pleasing, and effective signage work for you, then reach out to us today for your free quote!

The post Creative Ways to Use Vinyl Graphics For Your Business appeared first on Sequoia Signs.

Monday, June 19, 2017

3 Ways That Custom Business Signs Can Improve Customer Engagement

Custom Signs For Business

As more businesses focus on Yelp ratings and online reviews, slick websites and social media engagement, it might seem that traditional business signage is going the way of the horse and buggy.  In fact, custom business signs are still capable of powerfully impacting your customers.

Read on to learn more about the different ways that custom business signs improve customer engagement.

1. Make a Positive First Impression with a Custom Outdoor Sign

You’ve got a few seconds (or less) to make a first impression. If your business signage consists of a tattered vinyl banner that has seen better days, or torn decals on the door of your business, is it likely that your customers will be left with the feeling that your business is successful? What will they say about your attention to detail?

Ensuring that your outdoor signage is in tip-top shape is the best way to ensure that your customer’s immediate impression of your business is positive. A custom business sign is an indicator that you take your business seriously, and you take pride in the external appearance of your business as well as what goes on inside. All of the positive online reviews in the world won’t help some people overcome a shoddy exterior.

2. Improve Your ROI and Engage Customers with a Custom Business Sign

Signage is something that you really shouldn’t skimp on. Purchasing a poorly-made sign will only lead to more frequent sign purchases over the years, and a significantly less appealing sign toward the end of the sign’s (shortened) lifespan.

The materials that go into your outdoor sign make all the difference. For instance, if you live in a damp climate, an aluminum custom business sign might be the choice for you. It’s lightweight and rust-resistant, and it’s unlikely to succumb to environmental elements. It will look great and last longer than other signage options.

If you’re looking to stand out from other businesses in your area, an LED outdoor business sign might be a great option. They offer tremendous visibility, in the day as well as the night, and they’ll capture your customers’ attention effectively. While old-fashioned lighted signs might have been a drain on energy, modern signage is significantly more energy efficient and has a longer lifespan.

Remember, you get what you pay for. And while you might feel inclined to make do with a less-than-impressive sign as long as you can, remember that your business signage is one of the most durable marketing tools you have in your arsenal.

3. Custom Business Signs Market For You Whether You’re There or Not

The moment you put the new sign on your business, it starts to advertise for you.  It’ll be there, displaying your name and your brand day and night, regardless of whether your store is open or closed. The custom business sign you erect will be strongly associated with your store, and it can bring in customers who may have never heard of your business before they saw the sign.

In fact, the appearance of a business’s sign can play a not-insignificant part in why a customer might enter a store. 76% of consumers have entered a store based solely on the signage. 68% say that a business’ signage is a reflection of the quality of the business.  60% of businesses say that improving their outdoor business signage positively impacted their sales— can you afford NOT to upgrade to a custom business sign?

A new custom sign is an investment in your business. Whether your customers drive by or walk by on the sidewalk, your sign is the first impression they’ll get of your business.  Make it a great one.

Ready to see what Sequoia Signs can do for you? Contact us today!

The post 3 Ways That Custom Business Signs Can Improve Customer Engagement appeared first on Sequoia Signs.