Friday, November 17, 2017

Channel Letter Sign for Just 40 Fitness in Pleasant Hill

We recently had the pleasure of working with the owners of Just 40 Fitness, a new line of great gyms in the East Bay.  They were opening their new Pleasant Hill location and called us to help with their signage.  We Met them on site and reviewed several aspects of the location where they wanted branding.  The project involved interior wall graphics, window graphics in addition to the wall signs, but this post will focus on the exterior.

Channel letters are a very common form of exterior wall sign and it is a common project for the team at Sequoia Signs & Graphics.  We always start by discussing the project with our customer to find out what they would like to see.  From there, we take a look at the local ordinance and any relevant sign plan to see if the owners goal can be achieved within the guidelines.  Most of the time this is not an issue, but occasionally we need to adjust our sizing or re-design our sign to make sure we have a good chance of approval.  Of course, the property manager is the first one to sign off and from there we go to the city for permits.

As the name suggests, channel letters are mostly letters formed from bent aluminum with acrylic faces, but there are often elements, like logos, that are not exactly letters.

The “channel” is formed by the aluminum and the LED lighting sits at the back.  In the above picture you with note a silver tag on the letters- this is a UL badge which ensures that the letters were made at a facility approved to make safe exterior lighting elements.

For this project, we made two signs.  One sits above the main entrance and faces the parking lot where most of their patrons will park and enter the gym.

The other set is on the back side of the gym, but this is the side that faces Pleasant Hill Road, so you might consider it the front in some ways.


Just 40 Fitness was a great company to work with.  We tried several variations to make sure we had the best design before we went for permitting.  In the end, we had two great signs and Just 40 Pleasant Hill is open and off to a great start.  If you are looking to get into shape or improve your health- you should definitely stop bu Just 40 Fitness.




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Tuesday, November 7, 2017

Invest in San Ramon, CA – Here’s Why

Invest in San Ramon, CA

Are you looking for the perfect place to start a brand new business venture or expand your current one? San Ramon is a great place to make a new home for your company. San Ramon is family-friendly, with affordable real estate opportunities, growing businesses, great schools and parks, and lots to do.

With its fast-growing yet stable economy and its excellent location, along with the many diverse opportunities San Ramon already has to offer, you’ll quickly fall in love with all that San Ramon can provide.

Home to Strong Companies

San Ramon is already the headquarters to several large, very stable companies that will provide jobs and economic stability for years to come, which makes San Ramon an ideal place to expand or introduce your business.

San Ramon is the home to the headquarters for Chevron, which is one of the top six oil companies, and one of the 20 largest companies worldwide. San Ramon is also the location of the west coast headquarters for AT&T, which is also one of the 20 biggest companies in the world, and the seventh-largest company in the United States.

In fact, Chevron and AT&T employ about 20 percent of the workforce in the city. Additionally, San Ramon is home to the headquarters for 24-Hour Fitness, which has expanded internationally and has become an established brand in the booming fitness industry.

Two of the main reasons this is an important factor when looking to invest in a city are jobs and job security. These successful companies aren’t going anywhere, and they bring with them their many employees who live their lives in San Ramon, and they all work, play, and have families within the city.

With the presence of these companies and their employees come other businesses and employment opportunities in industries like food service, healthcare, media, consulting, and tourism. With such a stable, healthy economy, San Ramon is a perfect place to bring your business.


When the Bishop Ranch Office Park was built in the 1980s, it began a major shift for the city of San Ramon. Once a commuter town for larger cities in the Bay Area, specifically San Francisco, San Ramon was able to stand on its own.

Jobs began to grow and multiply, and today, over 21,000 people work in the Bishop Ranch Office Park each day with an estimated 16,000 jobs to be added in the next 15 years. Now is the perfect time for you to establish your company here in San Ramon.

Also, San Ramon is a young city, full of vibrancy and diversity! While the nation as a whole is expecting a 17 percent population growth through 2030, San Ramon is expected to grow by 34 percent, and most of the growth is projected to come from those under the age of 44. As the population grows and diversifies, there will be a great need for businesses like yours to take shape in the city of San Ramon.

Location, Location, Location

Not only is San Ramon itself a strong city with a thriving business climate, but its location makes it fairly easy to access many other areas in northern California, and specifically the Bay Area. Growing your company in San Ramon puts you close to San Francisco and Berkeley as well as Silicon Valley.

San Ramon offers you and your customers the comfort, ease, and affordability of a smaller city while still giving you and your company access to larger cities, and giving those cities access to your company as well.

A Place Families Want to Live

Simply put, San Ramon is a wonderful place for families. With one of the top school systems in the state, and so much to see and explore, all while being a safe place to live and a great place to work, more and more families are choosing to live in San Ramon.

Not only does this set the stage for long-term economic growth, but it also means that whether you are looking for a place for your tech start-up or you want to open your own restaurant, there will be plenty of people looking to work for you, employ the services of your company, and check out what you have to offer.

Ready to stake your claim on all that San Ramon has to offer for an enterprising entrepreneur like yourself? You’ll need to spread the word! Contact us when you’re ready, and we will provide you with visibility, recognition, and style to set you apart.

The post Invest in San Ramon, CA – Here’s Why appeared first on Sequoia Signs.

Monday, October 30, 2017

4 Signs You Should Invest in Concord, California

BART Transit System

Recently, the city of Concord has been in the running to be the headquarters of a major corporation. While competition is steep, Concord, California offers many benefits to any business looking to move into the Bay Area and thrive. Here are some of the signs that your business should be investing in Concord, California.

Sign #1: Concord Reuse Project Plan

The city of Concord has created an extensive plan to repurpose 5000 square acres across town, also known as the  Naval Weapons station. Here are some of the details of the Concord Reuse Project Plan to transform the Naval Weapons Station:

  • 6 million square feet of office and commercial space
  • 120 acres for a research facility or an academic campus
  • 12,000 housing units

The city of Concord also has 3 million square feet of existing office space available downtown near the Concord BART station.

Sign #2: BART

BART, or the Bay Area Rapid Transit, connects the city of San Francisco with the surrounding counties of Alameda, San Mateo, and Contra Costa- where Concord is located. BART makes transportation to and from the downtown area of Concord easy and efficient.

Companies looking to invest in the city of Concord should consider how a public transportation system increases the value of an area. Employees are attracted by easy solutions to get to and from work. With a growing global consciousness about the environment, many people look to greener solutions for transportation other than personal vehicles.

Sign #3: Class A Office Space

Concord offers Class A office space more competitively than any other city in the Bay Area. There are qualifying factors to be a Class A office space:

  • Well located
  • Best construction available
  • High-quality building infrastructure
  • Aesthetically pleasing inside and out
  • Professionally managed

Class A office space is 50% less expensive in Concord than in Walnut Creek and 4 times less than the same space in San Francisco. Concord even offers free parking. Combining the Class A office space with the reasonable home prices, multiple options for transportation and an educated workforce, Concord is steep competition for any city in the Bay Area looking to attract businesses to invest.

Sign #4: Helpful City Government

The city of Concord is highly motivated to help companies, small and large, save time and money when moving into Concord. The Concord Chamber of Commerce and Small Business Development center are renowned for their one-stop permit services.

Concord’s leadership is eager to work with businesses to offer incentives and grants along with other developmental tools to make the growth of your business and the city of Concord the best possible arrangement. Some of these incentives and grants include:

  • Research and Development Tax Credit
  • California Energy Commission PIER Program
  • Industrial Development Bond Program for Equipment and Facilities
  • Contra Costa County Workforce Development Program

Sequoia Signs is ready to help your business move into the city of Concord. We provide the best quality custom signs for Concord and the entire Bay Area. Give us a call today to see how we can help you design and execute your company’s signs for your growing business.

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Monday, October 23, 2017

Can’t Miss Festivities in Concord, CA.

Bay Area

Residents of Concord, California don’t need to go far for entertainment year round. This city offers a multitude of diverse festivals for people of all ages. Annual festivities can be a great tradition to start with your loved ones, here are the best festivals in Concord.

MomDay in the Park

All moms deserve celebrating and what better way than to celebrate them with live music? A combination of events, celebrating moms as well as the Bay Area Music Education. Live performances by student musicians happen in early May in Todos Santos Plaza. Treat your mom to lunch at one of the amazing restaurants in the plaza and then take a stroll listening to all the live music.

Bay Area KidFest

This amazing three-day event includes live entertainment for the kids, as well as activities, sports, as well as arts and crafts, all aimed to promote health and wellness for children and families.With a donation of a canned good to the Food Bank, the event is just $6 per person, $7 without a donation. In the past seven years, this event has generated over 30,000 pounds of canned donations for the Food Bank of Contra Costa & Solano. All children two and under, and seniors 65 and older receive free admission.

For additional costs, there are also over 15 rides, including a zip line, ferris wheel, pony ride, petting zoo, and Xtreme Laser Tag! Once you’ve worked up an appetite, head over to the delicious food vendors for meals and snacks.

Concord Jazz Festival

Back in 1969, a resident of Concord by the name of Carl Jefferson decided he wanted to hold a jazz festival. He thought the citizens of Concord would like it as much as he and his friends, so he went to the city with funds for a festival and the city matched it. He was right about the thirst for jazz, as the first festival drew in more than 17,000 people. Six short years later he built Concord Pavilion, a place for casual and formal performances, and in May of 1975, it was complete, with a price tag of 4.5 million dollars.

Today, the Concord Jazz Festival is held annually in June and is free to the public. It is still held at the Concord Pavilion and features 4 twenty-piece big bands and more on two different stages. It is truly a festival for all ages and one that Carl Jefferson would still be proud of.

Independence Day Festival and 5K Race

An all-day event, the Concord Fourth of July celebration starts with a 5K race and a Kid run at 8 am. Followed shortly by a parade through the city at 10 am. The festival takes over from there, and a kid carnival with bounce houses and games, along with food and music entertainment starts.

The kids’ carnival has tickets available for $1 each, or all day wristbands can be purchased for $15 each. A military discount is available for $12 for all-day wristbands.

The night ends honoring our country with a fireworks celebration!

Bay Area Beer and Slider Fest

This is a newer celebration to our area, but one we cannot wait to see repeated this year! November 4th at the Clarion Hotel in Concord the second annual Bay Area Beer and Slider Fest will take place.

This 21 and over event will feature local restaurants and breweries like:

For $30 at the door, you get unlimited beer and food, and for the designated drivers, it is $20 for unlimited food. A portion of the proceeds from this event goes to The Food Bank of Contra Costa & Solano.

Concord Annual Turkey Trot

This year Thanksgiving is Thursday, November 23rd and to start off the holiday season, a 5K and a 10K are run in the morning. To keep it a fun run, only the first 1500 people will be registered. There is also a free Kid Dash around Todos Santos Park for children 10 and under. This event starts just before the Turkey Trot at 7:45 a.m.

The run is a benefit for Compassion Outreach, a program to meet practical needs for the underserved in our community.

All participants receive a t-shirt and custom medal for running in the race, start this fun tradition with your family this year!

Concord’s Official Tree Lighting Ceremony

The holiday season will be in full effect on December 2 of this year with the tree lighting and Santa’s grand arrival in Todos Santos Plaza!

Take your family and see Santa’s entrance at 4 p.m., followed by local school choirs and community entertainers taking stage at 5 p.m. The mayor will be hosting a holiday sing-a-long and free carriage rides will be sponsored by the Todos Santos Business Association.

At Sequoia Signs, we proudly serve Concord’s community and businesses, as well as the residents of the greater Bay Area region. Call us today and see how we can serve your company or next event!

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Sunday, October 22, 2017

Old Bay Fried Chicken

Fried chicken…how can this go wrong?  (don’t answer that)

While this isn’t an original recipe, I’ve amalgamated a few recipes to arrive here so I am not going to credit any specifically.

First, let’s discuss the brine-    brine is nice for the texture but invariably I have found the results to be overly salty.  My theory is half the salt, half the time- so I’ve already cut both in the below.


1/2 cup salt
1/2 cup brown sugar
4 bay leaves
1 cup Crystal hot sauce (or Frank’s)
8 skinless/boneless chicken thighs
8 skinless/boneless chicken breasts (cut in half)
4 cups spelt flour (or normal)
1/2 cup Old Bay seasoning
fresh ground pepper

(oil for frying)


3/4 cup bacon grease
1 Tbsp Old Bay
2 tsp paprika
Cayenne to taste (2 tsp recommended)


For the brine, heat the salt, sugar, bay leaves and 4 cups water, whisking until dissolved.  Remove from heat and add the hot sauce along with 8 cups ice water.  When mixed and cool, add the chicken and chill for 2 hours.

When ready to cook, start heating your oil while you prep the chicken.

Remove chicken from brine and pat dry with paper towels.  (Chicken should have time to reach room temp)

In a large bowl, combine the flour, Old Bay, and a healthy grind of fresh black pepper.  Set up two smaller bowls- one with buttermilk and pour some of this mixture in the other.  After you do a few pieces, you will keep adding to both bowls as necessary.

Set a wire rack over a baking sheet to make clean up easier.  Working in batches, dip chicken in the buttermilk then coat with the flour mixture.  Pack it on thickly for nice crust.

At some point before or after the above- make the glaze by combining the ingredients in a saucepan and heat until mixed.  Let rest and re-heat as necessary later.

When oil is between 325-350, you can start with your first batch of chicken.  Obviously, the amount per batch will depend on the size of your pot, but don’t over crowd. 6-8 minutes per batch. (I use an instant read thermometer to check that the meat is done) Remove to wire rack (again over a baking sheet works best).  While the next batch is cooking, lightly baste the chicken with the glaze. Repeat until done.




Serve with a nice brussel sprout salad.  Enjoy!

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Thursday, October 19, 2017

Martinez- Monument Sign for Heather Hills HOA

Here’s a recent job we did monument sign for the Heather Hills Home Owners Association in Martinez. They have had a sign at their entrance but felt it was getting a bit dated (in fact, it was also falling down!) They had some good ideas about what they wanted and brought them to Sequoia Signs to see if we could help.

Readers of our blogs know the answer- of course we can! We always love a new job and even if we have never done a particular type of sign in the past…we are always willing to learn! In most cases, we have either made a similar sign or we know the basics. If we don’t know- we are never too old to learn!

In the case of the HHOA, it was not a terribly difficult design. They had a beautiful sign in mind made from 4” x 4” redwood posts tied together with all thread rod. The heights of the posts vary at the top which is a nice touch. Of course, the end posts are longer and sit in concrete which will hold that sign in place for its lifetime.



To that, we added a beautiful redwood face which is attached by lag bolts. When sandblasting redwood, we can either blast out the background, leaving raised letters, or we can sandblast the lettering and leave the face intact. The HHOA chose the latter, in part to avoid vandalism.

The result is a beautiful new monument sign at the entrance to the development. If you are ever driving to Martinez on Alhambra Avenue, keep your eyes out for this beautiful sign on the right.
Are you looking for a redwood sign? Either on its own or attached to a redwood monument, look no further- we would love to help! At Sequoia Signs & Graphics, we want all of our customers to STAND TALL and GET NOTICED!

Written by Sequoia Signs & Graphics

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Thursday, October 12, 2017

5 Things to Do in Downtown San Ramon, California

5 Things to do in San Ramon, CA

Whether you are local to San Ramon or just in town for a visit, there’s much to explore in the city. While we know and love signs, we also love sharing all that our community has to offer. Here are a few of our favorite things to do within San Ramon.

Explore the History

San Ramon is full of history, and luckily, much of it has been preserved to explore and learn about firsthand. You can check out Forest Homes Farms Historic Park, which details the founding of San Ramon in a completely immersive way that is fun for the whole family.

A 16-acre farm with the complete Forest estate and the Glass family Victorian home are both open for exploring Tuesdays through Saturdays, with free family activities on Saturdays from 11am-2pm. We love that the history of the park honors the founding men and women of the city. Bring your family and inspire them to be the trailblazers for the next generation in San Ramon.

The Golden Skate

On just about every list of things to do in San Ramon is a visit to the Golden Skate. With daily open skate times, this roller rink is a throwback to the heyday of roller rinks that kids of all ages can truly enjoy.

The Golden Skate also offers roller skating lessons, a hockey team, and is available for parties and events. Attend one of the daily open skate sessions with your whole family, or attend an adult open skate session for a rolling good time.

De-Stress and Pamper Yourself

Want to cut stress and treat yourself? Healing Hands Spa has a host of services, from a full menu of massages, including reflexology, hot stone massages, and even a full body polish, along with facials,  and new age offerings like reiki treatments, and aura readings and cleansings to take care of you both physically and spiritually.

Looking to pamper yourself in a whole new way? Check out Enlighten Float for an entirely new, tranquil experience, unlike any other. In a small, sensory deprivation tank filled with 1,000 pounds of Epsom salts dissolved in water, your body floats atop the water to alleviate pressure to your joints and your entire body. Essentially, there is no gravity, no touch, no sound, and no sight, allowing you to completely relax during your 60-90 minute session. Those who have tried float sessions rave about the stress relief and physical benefits they receive from the experience. Don’t miss out on this totally new, refreshing experience.

Enjoy the Great Outdoors

One of the things that make San Ramon so unique is the gorgeous landscape that just begs to be explored. Not too far from downtown is the Las Trampas Regional Wilderness Park. With over 5,000 acres to traverse, hikers and horseback riders love the trails and the remote feeling just outside downtown.

Bring a picnic and go for a hike, scale the 2,024-foot summit on Rocky Ridge check out the stables and take a horseback riding lesson, or even reserve a campsite to fully immerse yourself in the beauty Las Trampas has to offer. Don’t forget your hiking permit. Tip: Bring lots of water for you, your pets, and your horse— water isn’t always readily available at all locations within the park.

Check Out 18 (or 9) Holes and a Beverage

Can’t decide between a trip to a local brewery or a game of golf? No need to worry. Canyon Lakes Golf Course and Brewery has the best of both worlds available in one stop. With a brand new microbrewery now in full production offering a host of different kinds of brews, even those who don’t enjoy golf will enjoy a stop at Canyon Lakes.

The brewery also offers a full restaurant menu so you won’t go hungry after a long day of golf. Play 18 holes on the beautiful public course, and refresh yourself afterward with an ice cold brew and delicious meal. Canyon Lakes also has seasonal events throughout the year, so be sure to check out the offerings for fall, including their Halloween edition of their monthly Night Golf event.

At Sequoia Signs, we are proud to be part of the thriving community of San Ramon and to serve the businesses and people of the greater Bay Area region. Let us help you take your business to the next level and request a quote today.

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