Thursday, April 20, 2017

Business Benefits of a Custom Vehicle Wrap

Every business owner knows the crucial benefits that a good advertising strategy can provide. A dynamic way to increase these benefits and add a powerful advertising tool to your business’s arsenal is through vehicle wraps. In this post, we’ll guide you through what these tools are and exactly how they boost your business.

What is a Vehicle Wrap?

Vehicle wraps, alternatively called car wraps or truck wraps, are large-scale custom signs often made of vinyl. These vinyl wraps are digitally printed, meaning they allow for high flexibility for lettering, graphics, and designs, allowing for a fantastic mobile advertising opportunity with several benefits as outlined below.

Spreading the Word

Vehicle wraps are memorable ways to effectively capture the attention of your target market. Even more, because you company vehicles are highly mobile, it ensures that even those outside of your market see the advertisement. This is especially helpful for service-based businesses whose market is not constant, but a flowing demographic based on arising needs.

Wrap graphics are highly effective advertising tools for companies of any size, including smaller niche-driven companies as well. Additionally, with the current marketing focus leaning toward online and social media marketing, a vehicle wrap is a unique way to make your business stand out while ensuring it is seen and remembered by those in your area.

Brand Value and Reputation

Whether you operate a small business with a company car, a mid-size business with a large truck, or a large-scale business that operates a fleet, there’s a vehicle wrap to suit your needs. With a wrap, you can promote your company’s branding while stylishly building a solid reputation on a daily and mobile basis.

As wrapped company vehicles catch the eye of target markets, your car, truck, or fleet graphics will become a well-known and highly-perceived professional presence in your area. This builds trust and familiarity for your company’s reputation, and in-turn adds brand value to your organization.

High Return on Investment

The extremely low cost of vehicle wraps paired with their raw advertising and brand-building power enables a surprisingly high return on investment. To put this in perspective, many large-scale business wraps can be purchased for a price similar to a month-long billboard advertisement.

The difference? While a billboard lasts a month and is limited to one zone for advertising, your vehicle wrap can last up to five years and has unlimited 24/7 potential for reaching several advertising areas.

At Sequoia Signs and Graphics, we provide dynamic and affordable options for custom vehicle wraps as well as unmatched customer satisfaction. Contact us today, and let’s give your business some serious advertising power.

The post Business Benefits of a Custom Vehicle Wrap appeared first on Sequoia Signs.

Tuesday, April 18, 2017

Mom’s Apple Pie

A little cliche, but this is Mom’s apple pie.  I know it is somewhat out-of-season.  I intended to post this in November but hey- can you ever go wrong with apple pie?

6-8 Apples- you choose your flavor
Zest of 1 lemon
White sugar (1/2 cup or so)
Brown sugar (1/2 cup or so)
Cinnamon
lemon Juice (from the lemon you zested)
Butter
Pie crust (it’s ok to buy these)

Place first pie crust in pie tin.  Cut apples into 1″ cubes.  I leave the skin on but you can remove if you like.  Add to a large mixing bowl with the lemon zest & juice, sugar and some cinnamon (I’m aggressive but to your taste)

Pour this mixture into the pie crust.  Pile it high as the apples will shrink dramatically.  Add small bits of butter all around the apples- you can’t go wrong, maybe a tablespoon?

Next cover with the second pie crust, crimp edges and moisten top slightly then sprinkle sugar and cinnamon on top.  Cut vents as you like.

Bake at 425 for 20 minutes then turn down to 375 for 30-40 minutes.  Sometimes I will put foil on the top if it browns too much.

Enjoy!

 

The post Mom’s Apple Pie appeared first on Sequoia Signs.

Monday, April 17, 2017

Office Signs for Your Business


When it comes to signage, many business owners focus on implementing attention-getting outdoor signs, leaving crucial in-office signage as a second thought. However, there are several benefits of office signs and many opportunities to incorporate signs throughout your office.

Businesses should always ensure they never miss an opportunity to include signage in their office, no matter how small. This guide will take you through the many benefits and ways to utilize office signs as outlined below.

Types of In-Office Signage

Even small offices do well to incorporate basic and functional signage. These not only make a space look much more professional, but also serve as important and functional tools as well. Examples of office signs are as follows:

  • Restroom Signs or Bathroom Signs
  • Office Door Signs
  • Desk Signs
  • Individual Room Signs
  • Lounge Signs
  • Elevator Signs
  • Achievement Plaques
  • Lobby Signs

Custom signs are crucial and should never be overlooked. They help workers as well as visitors to your office identify where the restrooms or elevators are, which desk or office belongs to whom, and where to find meeting and lounge rooms. They also assist with wayfinding, so visitors and employees alike can easily navigate the office. A fun way to incorporate these signs is by featuring achievements and highlights of the company and its employees and showcasing them to bring style and motivation to any office.

Custom Sign Material Options

Basic office signs can feature lettering on banners, decals, acrylic bases, or on engraved metal plaques. The latter also allows the office to stay compliant with the ADA, or Americans With Disabilities Act, by incorporating ADA braille signs. Braille is a way to promote inclusivity and serve as highly important tools for the vision-impaired.

Benefits of In-Office Signs

There are several benefits of office signage from decals to engraved signs and all others in between. As mentioned above, some benefits include location marking, wayfinding, and staying ADA compliant while ensuring ease of use using braille.

Additionally, in-office signs don’t have to be solely functional. A dynamic vinyl or acrylic sign featuring customized and professional lettering and graphics can also spruce up a lobby, meeting room, or lounge. This adds atmosphere, ambiance, and brings a professionally aesthetic touch to your office space.

Sequoia Signs and Graphics offers dynamic office sign solutions and benefits to a wide range of businesses in the Walnut Creek, CA area. Contact us today and let’s help your office become more functional, professional, and stylish.

The post Office Signs for Your Business appeared first on Sequoia Signs.

Tuesday, March 28, 2017

Monument Signs: Five Things to Know

Custom Aluminum Monument Sign

A fantastic solution to bring awareness and lasting presence to your organization is the implementation of monument signs. Due to their versatility, these signs can suit a wide range of needs and look great in residential areas, communities, and shopping centers. In this post, we’ll discuss five things to know about monument signs to help you decide if one is right for your location.

What is a Monument Sign?

Monument signs are medium-to-tall sized exterior fixtures that stand freely outside of a building or location. These permanent fixtures are typically created with a concrete foundation or sit directly on the ground at eye-level and are perfect for catching attention while adding style and brand value to an area. Often, they may be confused for pylon signs, which rise high and tall and are more suited to industrial areas and highways which require a greater viewpoint. Both types of signage of 3-dimensional exterior fixtures, with the main differences being height, with pylon signs rising well above monument signs, and customization options, with monument signs allowing for much more versatility.

What’s the Best Location for a Monument Sign?

These signs are suitable for a wide variety of locations like shopping centers, neighborhoods, gated communities, church lots, school campuses, and business lots. Monument signs are often ideal for locations that sit far back from the street, as these signs make it easy to identify the location versus attached building signs. Unique uses for these signs can even be signs placed to signal entering a new city or to highlight a stylish downtown area.

Architectural Qualities of Monument Signage

Most standard monument signs utilize sturdy materials such as concrete, stucco, aluminum, glass, stone, steel, sandblasted wood, brick, as well as others. They are often illuminated with LED lights, ensuring these signs are hard to miss. Alternatively, the flexibility for this signage type allows for unconventional materials such as EPS foam, or expanded polystyrene foam, as well as HDU, or high-density urethane, which are used to create foam monuments of the highest quality. These foam signs often combine elements of EPS and HUD with other materials like stucco and concrete to create versatility and durability.

Monument Sign Customization Options

Monument signs are extremely customizable due to the size and materials they rely on. These custom signs typically utilize acrylic channel letters, which are a dynamic 3-dimensional lettering style used in a variety of places. This lettering can be found anywhere from lobby signs to illuminated monuments and several places in between, and allow for high-quality design, graphics, and aesthetics.

Legal Requirements of Monument Signs

When considering a monument sign for your location, it’s important to be aware of any and all legal requirements or restrictions in your area. Some areas limit these signs to five or six feet, while other areas will permit monuments up to ten feet tall. It’s best to refer to your city’s zoning and sign permitting authorities to find out what legally-compliant options are available for your custom monument sign.

At Sequoia Signs & Graphics, we are proud to offer durable and stylish solutions for custom monument signs and unmatched customer satisfaction. If you’re ready for your East Bay area location to get noticed with a dynamic monument sign, contact us today!

Monument Signs: Five Things to Know was first published to: www.sequoiasigns.com/

Thursday, March 23, 2017

Channel Letter Signs: What Are They, and Why Should Your Business Have One?

Illuminated Halo Lit Channel Lettering

Your business’s signage offers a lot of information about you in just a glance. Of course it displays your name, but there’s more to it than that. It conveys a tone, through color, size, and style.  With this in mind, more and more businesses are embracing the trend of Channel Letter signage. These high-impact exterior signs offer a lot of bang for the buck, leaving anyone who views them with a positive impression.

There are a number of reasons why many companies are turning to Channel Letters for their signage; let’s explore some of the benefits that might see when you choose a Channel Letter sign.

What’s a Channel Letter Sign?

Before we go any further, let’s answer a question that might be foremost on your mind: what makes a Channel Letter sign different from any other sign? Channel Letters are three-dimensional, meaning that they jut out from the wall. Each letter or number is crafted from a heavy-duty material, most commonly rust-proof aluminum. The depth of each letter varies, depending on the size of the sign, and the face of every letter or number is covered with a translucent acrylic.

Types of Channel Letter Signage

There are four types of Channel Letter signage:

  • Front-Lit Channel Letters: This sign’s light shines directly through the front the letters, making your sign visible at any time of day.
  • Halo-Lit Channel Letters:  These signs’ internal lighting is directed out from the back, creating a halo effect that surrounds the letters upon the wall on which they’re installed.
  • Open Face Channel Letters: The signs are very similar to their front-lit counterparts, but the acrylic face is clear, making it appear that the face is completely open.
  • Front and Reverse Lit Channel Letters: Combining the halo-lit and front-lit styles, this type of sign is the best illuminated of all the Channel Letter signage.

Energy Efficient

One of the major advantages of a Channel Letter sign is their energy efficiency. Should you choose the illuminated option, each Channel Letter is lit with LED lighting, ensuring that your sign will be visible from afar, day or night.

Lit letters act as a beacon to anyone in the area; no matter the weather, your business will stand out. And the LED Channel Letters will offer an energy savings of up to 40% versus their neon counterparts. Additionally, LED Channel Letter installation will be complete in no time at all. Repairs are a breeze, too.

Top-Notch Visibility

Whether your sign is illuminated or not, your Channel Letter sign will be offering exceptional visibility, so anyone will be able to find your business, regardless of whether they’ve visited before or not.

An experienced sign company will be able to create a sign that’s appropriately sized; it’s important that people are able to read it from a distance, so you don’t want the sign to be too small, but you also don’t want to dwarf your door with an over-large sign.

Customization is Simple

The Channel Letter fabrication process is very versatile, so your sign company should be able to create just about any shape, size, color, typeface, or style that you can imagine. Aluminum, the material most signs utilize to avoid rust, is very pliable, allowing for very specific and creative requests to be fulfilled.

Channel Letters Are Durable

While aluminum is lightweight, it’s also a very durable material. It stands up well to the elements, including rain, sun, sleet, snow, high winds, fire, or ice. It’s affordable, and requires little maintenance. Should you require any repairs to your sign, it’s a lot easier to make those repairs to Channel Letters than a standard neon sign, which could take weeks (or longer!) to fix.

Are you ready to improve the exterior or interior of your business with a Channel Letter sign? Sequoia Signs is ready to help. Contact us today, and we’ll work together to create a sign that will represent you and your business in a manner that will make you proud.

The following post Channel Letter Signs: What Are They, and Why Should Your Business Have One? was originally seen on: Sequoia Signs & Graphics Inc

Wednesday, March 8, 2017

Tom’s Chicken Scarpariello

Another Italian dish that I absolutely love- and used to be the best dish at Nanni's in Manhattan (RIP)

My good friend Ken Polcari shared his home version with me and it is great.

 

 

 

 

 

Ingredients (you adjust to taste)

Chicken Thighs (7-8?)
Sweet Italian Sausage (6?)
Sweet cherry peppers seeded & cut in half (1 jar?-  I use more)
Potatoes, cubed (2-3)
Garlic (lots)
Olive Oil
salt, pepper, Italian Herb
Red Wine vingar, white wine, chicken stock
Italian Parsley, chopped (handfull)

 

Preheat oven to 475 degrees

Put potatoes in roasting pan and season with salt/pepper/Italian herb.  Drizzle with olive oil and some chicken stock.  Roast for 25-30 minutes tossing occasionally.
Meanwhile season the chicken the same way.

 

 

 

 

 

On med-high  - heat some olive oil in a large frying pan.  When hot – add the chicken pieces skin side down – do not crowd…Cook the chicken until golden brown on both sides.  (the trick is to let them brown nicely before turning

remove the chicken and place in the roasting pan with the potatoes (once they are done)

Next cook the sausages either on the grill or stovetop.  When done – remove and slice into bite size pieces.  Add to the roasting pan.

Now, back in the frying pan– add the chopped garlic sauté until golden. Next add in the sweet cherry peppers & sauté.  Now add in about ¼ cup of the red wine vinegar – allow it to come to a boil – scrape the sides of the pan to release any of the browned bits.  When the vinegar is reduced by half – add in the dry white wine – maybe like ½ cup or so….bring to a boil and then reduce by half again.  (no longer than 4 mins max)   I add some flour at this stage to thicken it up, but you don’t have to – you’re call
Now the chicken stock – about 1 full cup – once it comes to a boil – remove from the heat and pour the whole thing into the roasting pan with the chicken, sausages and potatoes.

Place back in the oven and roast – as it is roasting the sauce and all the parts will blend nicely.  You should only need to keep it in the oven for 15/20 mins.....  Remove from the oven – toss in the chopped parsley and serve.

(optional: when done, I remove the chicken and take all the meat off the bone then add it back to the mix.)

Enjoy!

The blog post Tom’s Chicken Scarpariello is republished from: Sequoia Signs & Graphics Blog

Wednesday, February 15, 2017

Tom’s Stuffed Peppers

This is super easy and the nice thing- there is really no wrong way to make stuffed peppers.  Here’s my recipe:

1 red onion & 1 yellow onion -diced
2-4 cloves garlic
1 can black beans
1 cup (or more) cooked brown rice
1 cup corn
1 tube chicken sausage (or any sausage you like)
salt & pepper
hot sauce (optional)
4-6 bell peppers (assorted color)
grated cheese

 

Sauté the onion in a Dutch oven over med-high heat, adding the garlic after a few minutes and cook until onion is translucent.  Add the beans (with juice), rice and corn and stir allowing the flavors to mix and liquid to cook off.

If your daughter is a vegetarian- you need to separate the mix at this stage.  For this reason, I cook the sausage in a separate pan, but if not- you can cook in your Dutch oven prior to the onions and reserve.  Either way- add the sausage to your mix.  Stir to combine, remove from heat and season with salt and pepper. (hot sauce optional)

Meanwhile, you have cut the heads off your peppers and arranged them upright in a glass baking dish.  At this point, you can mix some cheese into the stuffing first or just stuff the peppers.

Bake at 350 for 10 minutes before adding cheese to the tops and continue to bake another 10 minutes or until peppers are tender.

Enjoy!

Tom’s Stuffed Peppers was first seen on: http://sequoiasigns.com/