Wednesday, July 27, 2016

5 Steps to Stand Out From the Competition with a Custom Business Sign

[caption id="attachment_2488" align="alignleft" width="300"]Custom Business Signs In Walnut Creek, CA A custom sign can help your business stand out from the crowd.[/caption]

Each day we all pass countless signs on billboards, storefronts, banners, trains, buses, and nearly everywhere else. This saturation has resulted in a culture of consumers who excel at blocking out signage unless it really, really catches their attention.

This means that if you are building a custom business sign the stakes are higher than ever, and it is absolutely critical that you get your design right the first time.

Step 1. Define your Message

Every sign sends a message. The trick is knowing beforehand what that message needs to be and then crafting your sign in such a way as to convey that message loudly, clearly, and unmistakably.

For example, ask yourself if the sign is supposed to advertise, to identify, to direct, or to inspire. The purpose and message behind your sign will affect everything from the materials used, to the position and size of the sign, to the final design.

Step 2. Identify your Audience

Your sign has an audience, and knowing who they are, where they are, how they are traveling, what they are looking for, and how to influence them is key.

If you operate a bakery with a large number of walk-in clients your criteria for developing a sign will be different than if your business has no sidewalk and is only viewed at a distance by passing cars. Again, if you are tempting individuals with ready-to- eat cupcakes your signage may look substantially different than if your bakery instead focuses on large-scale cupcake production for event catering.

Step 3. Select the Right Lettering

Once you’ve defined your message and audience it’s time to consider the specific design elements that should be used. Lettering in particular can be difficult, as different fonts, arrangements, layouts, and text sizes can dramatically change the tone and effectiveness of your sign in unexpected ways. If you lack experience with lettering and text in sign design, contact a professional design service for assistance.

Additionally, be sure that your sign effectively identifies your business and its service. A sign for “Perfect Bites” might confuse consumers unsure about what the shop offers, while another sign for “Perfect Bites / World-Famous Cupcakes and Muffins” leaves no doubt.

Step 4. Incorporate a Great Graphic

Graphics work, adding needed character and personality to signs and making them memorable in ways that text alone cannot. Use the same graphic across all your advertising to create a cohesive brand. That way, when customers are exposed to your logo in print or video advertisements they’ll be able to recognize your sign, identify your business, and will be that much more inclined to visit.

Step 5. Colors and Contrast

Colors have a profound effect on the human mind, and selecting the right color can give you an advantage from the start. While color theory is too complex to get into here, a professional graphic designer will be able to colorize your design with multiple options so that you can choose the best option for your purposes. Be sure to use consistent coloration across your branding and contrast backgrounds and lettering with light and dark colors for improved readability.

For assistance designing a great sign that meets your goals and attracts customer interest, contact the expert custom sign makers at Sequoia Signs & Graphics at (925) 300-1066.

5 Steps to Stand Out From the Competition with a Custom Business Sign was originally published to: Sequoia Signs & Graphics Blog

Tuesday, July 12, 2016

Tom’s Jalapeño Poppers

J PoppersHere’s another simple recipe that always pleases.
Many thanks to Kristin Callahan who introduced these too me- in a foreign country with danger all around……..but that is a story for another time.

Jalapeño Poppers
1 package cream cheese
1 cup shredded cheddar
8 slices cooked bacon- chopped
4 scallions- chopped finely
20 jalapeños

Mix the first four ingredients together. Slice the peppers in half, de-seed, and add the spread.
Place them on the BBQ until cooked to your desire. (or you can put them in oven at high temp)

J pop start

the mixprepped poppers






It is so simple, yet so good!

(I love that these can be made hours ahead and pulled out of fridge when ready to cook)


Tom’s Jalapeño Poppers is available on: Sequoia Signs & Graphics Inc

Monday, July 11, 2016

Vehicle Wrap in Lafayette for Orchard Nursery

Who doesn’t like vehicle wraps?

That’s a rhetorical question because we know there are probably one or two folks out there that do not….but at Sequoia Signs & Graphics, we LOVE vehicle wraps. We think they are one of the most cost effective and brand enhancing forms of aOrchard Van  dvertisement. We also love the challenge when a new client comes in looking for that ‘wow’ factor.

Recently, we had the opportunity to work with Orchard Nursery & Florist on their delivery van. Orchard Nursey is a mainstay in Lafayette, CA. They have been around for a long time and have earned a great reputation over the years. If you every need garden products, be sure to stop in their Mt. Diablo Road location.

IMG_5221The good folks at Orchard came to us with a white van and asked us to bring them some ideas. They wanted to make sure the van stood out so that customers would recognize it even without seeing their name on the side. Of course, they also wanted to include flowers in the design. We went back and forth several times with several different designs until we came up with the final product you can see here and driving around Lafayette.

The flowers were picked out specifically by Orchard - in fact, for some, we used a custom photo that they arranged to have taken just for this project. And the color….- as we’ve said, it took several iterations. Again, the goal was to make it stand out. At one point we tried green, but our designer pointed out that there are quite a few green-branded vehicles on the roads these days. Orchard agreed and chose this light blue to stand out- or as our tagline says, they will Stand Tall and Get Noticed!

As with any type of sign, vehicle graphics come in all shapes and sizes. From simple cut lettering to a full vehicle wrap- Sequoia Signs and Graphics is your one stop shop for improving your visibility on the road.

Orchard van 2Are you thinking of wrapping a vehicle? Maybe a partial wrap? Give us a call! 925.300.1066. We would love to help! At Sequoia Signs & Graphics, we want our clients AND their vehicles to: Stand Tall and Get Noticed!

The following article Vehicle Wrap in Lafayette for Orchard Nursery was originally seen on: