An attractive, well-designed business sign can help you stand out from your competition and attract notice from potential customers who might otherwise have had no reason to stop in. But designing the perfect sign for your business can take time and is often best accomplished with a little professional help along the way.
With that in mind here are a few first steps to take as you choose the best sign to advertise your business.
Where should the sign go?
You can develop the biggest, boldest, most dramatic sign for a hundred miles in any direction, but unless you have a great location where it can be installed, that sign’s impact will likely be minimal. So, before you consider colors or materials, first walk outside and take a look at your property.
Based on your building’s layout and your customer base, where is the best place to put your new sign? You may want to consider horizontal options above your windows, in order to capture the attention of passing cars, or perhaps an elevated position partially or entirely above your building if there isn’t enough space. Alternatively, perhaps your ideal sign should be vertical to fit a narrow storefront, or should be perpendicular to your building (jutting forward from your building’s front surface) in order to capture attention from pedestrians passing beneath.
You should also keep looking at comparable signs and sign locations as you move around your neighborhood. Note how different sign options can be found on rooftops, windows, walls, awnings, banners, placed freestanding, or even displayed on the sides of cars and trucks if the building itself is removed from roads or sidewalks.
What should the sign physically look like?
Your sign’s physical characteristics are what are going to set it apart, so take a look at your company logo and imagine how you might translate it into a full size sign. Things to consider include color (Bold with good contrasts for visibility), lighting (for increased visibility), layout (text and graphics), and size (bigger is better, as it allows for better visibility at a further distance, but be sure to never over-build for your space).
If you can, sketch out a rough draft for reference.
What materials should the sign be made out of?
Signs are broken down into lettering / graphics materials and substrate materials. Materials commonly used for lettering include wood, metal, plastic, and foam, but generally not paint. Substrates, which serve as the backing for the lettering, include plastic, foam, paper, cloth, vinyl, wood, glass, and aluminum. Your sign maker will be able to help you make a final decision based on the size, complexity, and durability of the sign you desire.
Who will make it?
A great sign maker who works with you throughout the process is worth the investment, and the quality of service they offer should be considered when you check prices and options for your new sign.
At Sequoia Signs & Graphics our team goes above and beyond to make sure that you are completely satisfied with your sign choice. We’ll help you with each stage in the process, and our graphic design services can take your concepts and transform them into real, physical signage that brings in customers!
For more information, call (925) 300-1066 today