Tuesday, September 20, 2016

Where Should Your Business Signs Be Located to Reach Passing Drivers?

Deciding on the right location for your outdoor business sign, as well the physical characteristics that go into an effective design and installation is as much a science as an art. Fortunately, the experts at the International Sign Association crunched the numbers and came up with some important guidelines for business owners to consider as they produce and distribute vehicle-targeted signs around a property.

Outdoor Sign Shop Walnut Creek CA - Office, Lobby, ADA, & Vehicle Wraps

1. Arrangement

If you want to advertise to passing vehicles it’s best to use a 1 – 2 approach with a broad storefront sign on the front of your business (parallel to the road) as well as a perpendicular sign built beside the road facing drivers. This arrangement works by putting the message front and center for drivers, as well as along the side for passengers or for location confirmation for drivers who have decided to turn in.

2. Distance

Vehicles moving at different speeds will need more or less time and distance to pull into your parking lot after they’ve seen your sign (the perpendicular one, most likely) and decided to drop in. How much distance they’ll need depends on the speed they are traveling and whether or not they need to switch lanes in order to pull over safely—as illustrated in the following table:

Speed (MPH) With lane change (in feet) Without lane change (in feet)
25-30  410  155
35-40  550  185
45-50  680 220
55-60  720 265
>65  720 280


For example, if the speed of traffic in front of your store is a residential 25 mph, and the street has two lanes in each direction so that a lane change is needed, your customers will need to be able to see and read your sign from 410 feet away. If there is only one lane in each direction, however, drivers would only need 155 feet.

3. Sizing

The International Sign Association recommends designing signs with letters a minimum of one-inch tall for every twenty-five feet of distance from their viewer in order for the signs to be legible and clear. This means that if your drivers need 155 feet in order to pull over into your store, your sign should have letters at least 6 or 7 inches tall. Of course, if your sign features a font that is harder to read or which features more complex elements, the letter height required for drivers to see, understand, and respond to your sign will be increased.

This is also true of the size of the sign as a whole. The further the sign has to be visible, factored in with the number of lanes in the road (which increases the number of visual distractions and the distance of the average driver from the curb) and the speed of traffic, indicate the need for a better sign. Details are in the table below.

Speed Limit  Number of Traffic Lanes  Sign Height (to top of sign face)
25 mph  2  12 feet
25 mph   4  12 feet
35 mph   2     20 feet
35 mph    4    20 feet
45 mph 2 35 feet
45 mph  4  35 feet
55 mph  2  50 feet
55 mph  4  50 feet
Urban Freeway N/A 75 feet


Of course, the best way to guarantee that your sign is built right is to work with the experts here at Sequoia Signs. Give us a call today at (925) 300-1066 to learn more about our process and make an appointment to bring your signs to live today!

Where Should Your Business Signs Be Located to Reach Passing Drivers? was first published to: www.sequoiasigns.com/

Thursday, September 15, 2016

5 Locations Inside Your Business Where You Should Have Signs

Interior Business Sign Shop Walnut Creek CA - Office, Lobby, ADA, & More

Great business signs aren’t only for outside your business. They also belong indoors, where they can have a huge impact on your overall business strategy and foot traffic. These locations and signs include:

1. The Lobby

Interior Business Sign Shop Walnut Creek CA - Office, Lobby, ADA, & MoreLobby signs are absolutely essential for most businesses who cater to customers or who have multiple employees. These signs, usually mounted inside a lobby or waiting area, help to establish that all-important first impression with prospective clients and bring a certain respectability and professionalism to the location.

You can also use lobby signs throughout your offices in main hallways or meeting areas, which can help to reinforce your brand and image in the minds of new or existing customers and employees.

2. Storefront Windows

Your company’s windows present a tremendous option for sharing information with potential customers. Information including hours, contact info, specials, and other advertising. Consider removable placards or high quality window clings to get your message out.

3. Restrooms

When you have to go, you have to go. Restrooms need clear signage to guide visitors and help them determine where they need to go and which restroom belongs to which gender. Signs should be installed on or beside the restroom entrances and in main areas to point guests in the right direction.

You should also check to be sure that your signage meets requirements established by the Americans with Disabilities Act, a piece of legislation which states that all public areas must have the proper signs displayed for disabled individuals. This includes braille signs, handicap signs, wheelchair signs, handicap bathroom stall signs and more. As a professional sign maker, part of what we at Sequoia Signs do for our clients is research the most recent ADA codes to make sure you are covered and 100% compliant.

4. Room ID and Wayfinding Signs

Directional signs use clear text and simple icons to assist visitors, customers, and even your own employees with navigation around your site. When done well, these wayfinding signs are unobtrusive and hardly noticed until they’re needed.

The same goes for room identification signs which can help staff and visitors get the right room for their meetings with minimal confusion. Skimp on directional signs and you may find more than a few lost, confused customers and vendors and thousands more “can you help me find…” questions.

5. Trade Show Displays in Your Storage Area

Trade show displays and event displays are mobile, lightweight marketing solutions that can help you and your event team promote your brand to different audiences at local or regional events like trade shows, conventions, craft fairs, job fairs, and more. A good setup may feature products like retractable banner stands, table top displays, demo stations, and more. Combine these displays with custom signage and make an unforgettable presentation setup you can use for years to come.

If you need high quality, custom signage for your Bay Area, California company, then you need Sequoia Signs and Graphics of Walnut Creek, California. Call us today at (925) 300-1066 to make an appointment.

The following blog post 5 Locations Inside Your Business Where You Should Have Signs is republished from: http://sequoiasigns.com/

Wednesday, September 14, 2016

Pickle-brined Fried Chicken

This is from Bon Appetite, September 2014


Who would of thunk it, but pickle- brine really adds to the fried chicken experience.  This recipe also uses boneless, skinless thighs, so easy to eat!  Don't worry if the name is a tad off-putting....this is really tasty chicken.


2 Tbsp mustard seeds

1.5 tsp coriander seeds

1 cup apple cider vinigar

2/3 cup kosher salt

1/3 cup sugar

1/4 cup chopped fresh dill


8 skinless boneless chicken thighs (3lb) halved

2 cups buttermilk

2 cups all purpose flour (I use spelt flour instead)

Old bay seasoning

salt, honey


for the brine: toast the mustard and coriander seeds in dry sauce pan over med heat until mustard seeds begin to pop (about 3 min)  add vinegar salt and sugar and bring to boil,  reduce heat and simmer about 5 min (they say it should all dissolve- it doesn't)  remove from heat, stir in dill and 4 cups cold water.  let coolin-the-brine

place chicken and brine in a bag and chill 3 hours.  remove chicken and scrap off any seeds (there will be lots)

fried-chixheat 3-4 inches of oil to 350.  while that warms up place buttermilk in large bowl and in another mix flour with some Old Bay seasoning- you choose how much.   coat chicken in buttermilk then coat in flour mixture..pack on flour to create moistened shaggy bits.    when oil is hot- working in batches add the chicken to the oil and fry 6-8 minutes turning once.  (I use instant read thermometer to make sure cooked through)  allow oil to regain 350 before adding new pieces.

lastly- and this is key, once all the chicken is plated, drizzle with honey and top with flaky salt (or just kosher if thats what you have)





The blog post Pickle-brined Fried Chicken was first published to: http://sequoiasigns.com/

Thursday, September 8, 2016

Can a Vehicle Wrap Increase Your Business?

We’ve all seen them out in the wild. Standard model vehicles dressed up in brightly colored patterns and graphics, advertising to drivers and pedestrians alike as the employees inside go about their daily tasks. And that leads a great many business owners to wonder if they too should invest in a vehicle wrap, and whether the investment is worth the money.

What Is a Vehicle Wrap?

First of all, we need to define what it is we’re writing about. Vehicle wraps and fleet wraps are made from heavy-duty vinyl which is professionally installed over either all or part of a specific vehicle. They can be produced for nearly any kind of car or truck and they usually last three to five years before they need to be replaced due to wear and tear. They printed in full color with eye-catching graphics, and can handle a huge variety of patterns, text, and graphic images.

Vehicle Wrap Market Penetration

According to the Outdoor Advertising Association of America (OAAA), 95% of Americans are reached by advertisements targeted to vehicle drivers and passengers—and that includes vehicle wraps. Even if your potential customers don’t drive themselves, chances are they take buses, taxis, trolleys, ride bikes, or simply walk on roadsides where they are likely to spot vinyl wrap-equipped vehicles.

Additionally, they are an even better advertisement when parked. This is because customers are generally interested in the decisions their neighbors and friends are making. If one of your vehicles is parked in their neighbor’s driveway, everyone in the neighborhood is likely to notice and remember your company name and logo, and are more likely to turn to you when they need the same service.

Automobile Wrap Price

The exact cost depends on the pattern, the size, and the vehicle selected, but the cost including installation is typically between $1500 and $3000. However, considering how many hundreds of thousands of drivers, passengers, pedestrians, and other onlookers will glance at your vehicle during the wrap’s lifetime, this leaves wraps as one of the most affordable marketing products per impression.

But Can It Work For You?

Vehicle wraps have been around for a while now, and there are countless stories of businesses triggering huge surges in their orders after wrapping even one or two company vehicles. This goes for large companies with fleets of trucks or delivery vans, and for smaller companies that may only have a single car or truck. As long as your design is unique and attractive there is a good chance that your wrap could have a huge impact on your future business!

If you’d like to explore different vehicle wrap options for your Walnut Creek business, give our professional designers at Sequoia Signs a call today at (925) 300-1066. We’d love to show you what’s possible and will work to come up with an affordable solution that meets your unique needs.

The post Can a Vehicle Wrap Increase Your Business? was originally published on: www.sequoiasigns.com/

Thursday, September 1, 2016

The Ultimate Guide to Great Business Sign Design

Custom Signage Design in Walnut CreekMissing signage in retail represents a wasted opportunity. Bad signage represents a costly and easily avoidable mistake. With so much riding on how your company approaches and communicates with your customers through signs, logos, and banners, it’s important that you follow this guide and work with a qualified and professional signage company to make sure that your signs WORK.

Be Brief

Customers are bombarded with stimuli on a near constant basis. Commercials, radio spots, street signs, banner ads, mobile ads, magazine inserts... It isn’t surprising that they don’t have much attention to spare. This information overload makes it increasingly important that you condense your signage message so that your appeal can be taken in in a glance. Short, clear, and to the point is the only way to go.

Choose Your Font VERY Carefully

Font is absolutely one of the most important aspects of signage and a poor font choice can destroy an otherwise high quality design. Avoid garish color combos, curly fonts, or fonts that are otherwise difficult to read or unpleasant to look at. You’ll also want to set your font large enough so that customers can easily make your message out without reading glasses.

Sell An Experience

Say you have a car wash. You aren’t selling your customers car wash soap, wax, and tire shine. Instead you’re selling them the experience of having a clean car and a taking a trip down a fun, colorful, exciting car wash tunnel. And the images, message, and appeal you make in your signs and other advertising must support that. The same goes for a company selling a nice dinner or hair gel. You’re selling the experience and the emotions that your products or services contribute to—not just the product or service itself.

Personalize Your Message

The word ‘you’ (printed or implied) is one of the most powerful words in marketing appeals. “You’ll love how your car feels!” “Look Your Best Today!” “Your new favorite bar!” are a few examples, each of which invites the customer to visualize themselves trying out the service for themselves.

Be Memorable

The whole point of signage development is to come up with a sign that customers need only glance at to understand and which sticks in their memory afterwards. To do this well avoid clich├ęs or sterilized, generic designs and test different options until you come up with a sign that’s memorable, unique, and striking.

Consider Your Sign’s Destination

A great sign is more than a design in a computer. It is a real world execution of that design that is effective in the location where the sign is placed. This placement will affect text size, color contrast, material, mounting hardware, and much more. Keep in mind that even a great design won’t count for much if the sign ends up somewhere where no one looks at it or it isn’t clearly visible due to distance or obstruction.

Work with an Expert Company

At Sequioa Signs we specialize in helping companies of all sizes take their ideas and transform them into award-winning, highly effective signage at an affordable price. If you need a sign, we can help. Just call us today at (925) 300-1066.

The Ultimate Guide to Great Business Sign Design was originally seen on: Sequoia Signs & Graphics Blog