Thursday, October 27, 2016

Turn Your Truck or Trailer into a Mobile Billboard with a Custom Fleet Wrap

Vehicle Wraps are an amazing phenomenon.

Who would have given thought to this concept twenty years ago?  Now so many businesses are taking advantage of the great advertising space that has previously been blank.

At Sequoia Signs & Graphics, we love wrapping all sorts of vehicles. Here is an example of a trail wrap we did for Steel Smokin' BBQ & Catering:

Steel Smokin' BBQ Custom Trailer Wrap

Wraps can do several things:

Devil Mountain Diesel Custom Truck Wrap

  • They enhance name recognition- particularly for those businesses that find a unique color, pattern or feel
  • They can increase revenues by drawing in new clients, even those who are outside one’s normal range of business
  • They can increase profit margins if one focuses their vehicle ads to the business segments that are best for the bottom line
  • They can increase moral as employees love driving something that is integral to the business rather than just some white van
  • They can be just plain fun!

While they are easy on the eyes, wraps aren’t necessarily easy to produce.  We have to measure a vehicle carefully and plan where seams and wording will be so that we avoid problem areas.  Sometimes we will print the entire rap whole, and other times we will print the background and then apply wording and logos as a separate layer.  There is really no one method that works best- they both work well -we need to adjust for each job that we see.

Custom Trailer Wrap

Of course, the type of vinyl we use is also very important.  At Sequoia Signs, we only use premium cast vinyl for vehicle wraps, with the corresponding laminate.  3M and Avery are well known to be the best in the industry and that is good enough for us to use these two brands exclusively.

Do you have a vehicle wrap in mind?  We would love to help!  We also offer discounted pricing for fleet wraps.  Give us a call at 925.300.1066

Don't let white space go to waste.  Turn your vehicle or trail into a mobile advertising space!

Contact Sequoia Signs today to see how we can help you Stand Tall and Get Noticed Give us a call today at 925-300-1066.

Turn Your Truck or Trailer into a Mobile Billboard with a Custom Fleet Wrap is courtesy of: Sequoia Signs & Graphics

Friday, October 21, 2016

5 Simple Ways to Optimize Your Custom Trade Show Signs

Trade shows, conferences, conventions, and other industry events can all be important opportunities for businesses of any size looking to make important connections, introduce new products, and generate momentum. With so much riding on these frantic calendar days, making the most of your appearance on the trade show floor is vital, and it all starts with custom trade show signs and banners proclaiming your identity and establishing your brand.

Trade Show Displays & Banners - Walnut Creek, CA

If you need high quality custom trade show displays, signs, or banners for an event, Sequoia Signs & Graphics Inc. can help. Our in-house design and fabrication teams will help you turn your concepts into high definition signage that fits your booth design, packs safely and portably, and meets your budget.

This, combined with the following five simple ways to optimize your trade show signage, should guarantee that your event team’s first impression is their best impression!

1. Open up your Booth

Your signs should command highly visible positions in your booth design. However, be careful not to place them in such a way as to close off your booth to foot traffic. Too many exhibitors make the fatal mistake of bottlenecking traffic with obstructing tables or banners, ultimately turning away visitors.

2. Consider all possible Surfaces for Signage Opportunities

Don’t waste space that could otherwise be used to your advantage. Backdrops, tablecloths, paneling, and other often overlooked surfaces are perfect places to hang or print large, attention-grabbing signs without taking up precious booth space. Just be careful not to overwhelm visitors by attempting to cram information into spaces that are too small or which may detract from the booth’s overall effect.

3. Consider Lighting

A great sign is wasted if it can’t be clearly seen. Have backup lighting available in case your signage or demo materials end up in shadow. While lighting (and all electronics) may need to be handled by designated union workers, having a booth that is too dark or winds up in the shadow of neighboring booths makes lighting and visibility an incredibly important factor to consider.

Trade Show Displays & Banners - Walnut Creek, CA

4. Go Vertical

Trade show floors are busy, teeming with exhibitors, installations, milling crowds, and the occasional VIP. In a flood of visual distractions and with space at an absolute premium, vertical signage stands as a great option for many booth arrangements. Not only do vertical banners rise above the crowds to command attention, they can serve as useful signposts for your event staff who need to move around the show floor quickly. Plus they take up little horizontal space in crowded booth layouts. Just make sure that you always comply with your show’s height restrictions.

5. Go Big

Trade shows aren’t a time for subtlety, and with passersby roving through the show quickly and so many other distractions, making your message as clear as possible is important. Use simple, oversize designs on your signs to maximize its impact and help your visitors more quickly understand your company, your product, and why they would want to come inside your booth to see more.

If you have an upcoming event or trade show that you need to have a exhibit or booth created, Sequoia Signs can help you design and build a custom display.  Give us a call today at 925-300-1066 so we can help you Stand Tall And Get Noticed at your next event.

The following blog post 5 Simple Ways to Optimize Your Custom Trade Show Signs was originally published on:

Thursday, October 20, 2016

Commercial Vehicle Wrap in Walnut Creek for Absolute Plumbing

At Sequoia Signs & Graphics, we love vehicle wraps!  In particular, we love the combined beauty and functionality of commercial vehicle wraps.  We see so many commercial trucks on the road that are just white- more often, dirty white.  What a waste of advertising space!!!  Study after study has shown that a quality commercial wrap can be one of the most cost effective forms of marketing.

Custom Vehicle Wraps in Walnut Creek CA

We had the pleasure of installing a fleet wrap for Absolute Plumbing on the Ford F-350 you see here.  Absolute Plumbing is a great company and the people there are terrific to work with.  The owner, Rod, called us because he had a few vehicles that he was looking to wrap.  In this case, he already had his logo and much of the design, so it did not take us much time to lay everything out on the truck.  Rod knows his vinyl and knew that he wanted to use premium vinyl for this wrap to maximize the lifetime of the graphics.  Fortunately for Rod, we feel the same way and only use premium vinyls when we are wrapping vehicles.

Fleet Wraps in Walnut Creek CA

For this job, we chose Avery 1105 and it's companion laminate, 1360z.  These have recently been reformulated by Avery and are a very popular product.  Some of the truck contours are fairly complex.   A good vinyl not only lasts longer, but it makes the install process much better, with fewer chances for error.  In a couple places, like with the phone number, we applied a second layer of the same vinyl.  This helps us keep all the graphics perfectly aligned.

At Sequoia Signs & Graphics, we want our clients..AND their wrapped Stand Tall and Get Noticed!  We can help with design as well as the installation. Do you have a vehicle that is in need of a wrap? Give us a call at 925-300-1066.

Commercial Vehicle Wrap in Walnut Creek for Absolute Plumbing is available on:

Sunday, October 16, 2016

Ham Soup (with split peas)

I love split pea soup- but who are we kidding? It's good because it tastes like ham!  Let's call it what it is- Ham Soup.

I have tried many recipes and, so far, this is the best.  It is good with ham hocks- but even better if you have a left over piece of spiral holiday ham!  (and you usually have more meat too!)

Ham soup with croutons




1.25 lb split peas

2 ham hocks (or spiral ham core)

2 large onions (diced)

1-2 carrots chopped

3-4 leeks (sliced)

butter/oilive oil for frying

1-2 Tbsp chopped garlic

3 tsp dried Thyme, 2 tspn winter savory, 2-3 tspn sage

1.5 quarts light chicken stock

salt, pepper and cayenne

Put 2 quarts water in large pot with split peas and ham.  bring to boil then reduce heat to simmer, cover, and let cook 2 hours until peas are soft.  stir occasionally.  Remove ham hocks and separate the meat from bone, cutting into small bits and re-add to pot.

ham and peas


Meanwhile, cook the leeks, onion and carrot in butter/oliveoil mixture until soft.  add the dried spices and garlic and cook for 5 minutes more.


add this mixture to the big pot with chicken stock and return to a boil.  Remove from heat and add salt, pepper and some cayenne.

bowl of ham soup

enjoy with croutons!!!



Ham Soup (with split peas) was first seen on: Sequoia Signs & Graphics

Wednesday, October 12, 2016

Wall Graphics For Business Interiors

A blank canvas is an exciting gateway to an endless world of artistic possibilities. The same goes for a blank wall in your office or front windows. That’s why you need to take a look at the outstanding custom wall graphics available from Sequoia Signs & Graphics, Inc.!

Interior Business Sign Shop Walnut Creek CA - Wall Graphics


 What is a Wall Graphic?

A wall graphic, which may also be called a wall mural, mural sign, wall tattoo, or wall decal, is essentially a thin vinyl print carefully affixed to the wall, either for decoration or sometimes for direction or inspiration. The vinyl is precisely cut, vibrantly printed, and should be carefully and precisely installed to avoid air bubbles for a flat, ‘tattooed’ look. The decals can also be applied to windows or glass dividers if preferred.

What Makes A Wall Graphic A Good Option for a Businesses?

Wall graphics are great for a few reasons. Not only are they vibrantly colored and resist fading, but they can be custom produced to any size and any design, allowing businesses to cover entire walls or simply add a bit of flair to a blank space. They are usually cheaper than artwork of comparable size and can be installed and removed with absolutely no damage to the wall beneath.

This fast, clean install and removal process makes decals great as temporary solutions to advertise or promote upcoming events or seasonal programs. Use one in the back office for decoration or order a wide variety for the front windows to keep your storefront decorations and advertising fresh and current.

What Options are Available?

That’s the great thing about wall graphics—you can pretty much do anything you want! Some common options that we see a lot of include:

  • Full color company logos scaled up to fit a large space
  • Hours of operation for the storefront or front desk
  • Important directions for visitors / customers – especially as a custom graphic looks more permanent and professional compared to printer paper signs.
  • Company mottos or inspirational quotes in a decorative font
  • Decorative company crests
  • Full size wall decals of company products or nature scenes
  • Other decorative designs used in place of wall art

Is it Affordable?

Absolutely! Printing vinyl is a very affordable process, allowing countless companies to invest in great-looking custom designs without stressing their budgets. The exact cost depends on the colors, complexity, and size of the design, but free estimates and quotes are always available on request.

How Should We Get Started?

The best way to get started is to call our team at (925) 300-1066. Sequoia Signs & Graphics is proud to offer a great team for design and production of custom wall graphics for businesses in, Walnut Creek, and the surrounding communities. If you have a good idea of what you would like your design to feature, or want some help narrowing down your options, we’ll do our best to help and make sure that your final result is 100% perfect!

The following article Wall Graphics For Business Interiors was originally published to:

Monday, October 10, 2016

A Guide to Banners: Materials, Shapes & Sizes

Modern trade show and event banners come in a huge variety of shapes and sizes, but that doesn’t mean there aren’t some main categories to discuss to help buyers narrow down their options.

Sign Shop Walnut Creek CA - Interior and exterior banners

Common Banner Materials


Vinyl signs and banners have long been the first choice for businesses looking to promote and advertise and it’s easy to see why. Vinyl lends itself to bright colors, is waterproof, can be cut to any shape, and is phenomenally affordable. Along with being extremely durable, vinyl is very easy to print and can be produced nearly on-demand. Use Heavy-Duty vinyl for outdoor environments, matte-vinyl for indoor signs, and glossy vinyl for short-term outdoor promotions.


Fabric banner displays are most commonly made from polyester, nylon, satin, or other synthetic fibers. Thanks to modern technology they can be printed and stretched quickly and efficiently and offer an ideal material for indoor and outdoor retail signage. In particular, fabric lends itself to a more comfortable, permanent-feeling banner thanks to its unique texture and warmth.

Common Banner Shapes

Feather and Teardrop Banners

Feather and teardrop banners are low cost and easy to pack up and transport. Looking like a feather hanging off a pole, they are extremely simple in design, easy to set up, and can be equipped with a variety of different fabrics or designs for different circumstances.

Flagpole Banners

While similar to the banners mentioned above, flagpole banners instead use a straight metal pole and a perpendicular top pole. The banner itself is in a rectangle and the entire design can be sized up or down as you have need. Interestingly, scientists suggest that rectangular banners be married with curved graphics, as the human brain responds better to arches than abrupt angles or clean lines.

Rectangular Hanging Banners or Banner Stands

When banners are mounted above an exhibit, hanging for the ceiling, or on a different mount that holds them perpendicular to the ground, they are typically designed to be square. The use of height in these circumstances draws the eye up or down, depending, and pulls visitors into your store or trade show booth.

Common Banner Sign Sizes

Signs can typically be produced for whatever size or purpose you need. However, if you need a standard size rectangular banner some common sizes include:

  • 2’x3’
  • 3’x2’
  • 2’x4’
  • 3’x5’
  • 3’x6’
  • 3’x8’
  • 4’x8’

Common approximate feather banner sizes include:

  • 10’
  • 15’
  • 16.4’
  • 19.7

You should also keep in mind that the thicker your banner material, the more sturdy, durable, and longer-lasting it will be. If you would like to order custom business banners or develop a logo or design today, please contact Sequoia Signs & Graphics, Inc. of Walnut Creek, CA at (925) 300-1066 or via

A Guide to Banners: Materials, Shapes & Sizes was originally published to: