Wednesday, November 30, 2016

How to Implement Custom Floor & Sidewalk Graphics in San Ramon

Custom Sidewalk Signs In San Ramon, CADoes your advertising stop customers in their tracks? It’ should! And that’s why you should consider trying out high quality custom floor and sidewalk graphics to support your other advertising. Floor graphics don’t only boast an attention-grabbing position (literally resting at your customers’ feet), they can be affordably manufactured to be remarkably durable and able to stand up to heavy foot traffic for long periods while still commanding great attention from passersby.

What are floor and sidewalk graphics?

Floor and sidewalk graphics, sometimes known as floor and sidewalk decals, area full-color self-adhesive prints usually made from a high performance vinyl that is then covered with a durable, wear-resistant film laminated on top. These graphics are manufactured differently depending on their destination and intended substrate, with different varieties optimized with laminates and adhesives specially selected for use on concrete, tile, wood, and even carpet.

When would a business use floor graphics?

Due to their position on the ground floor graphics boast some unique advantages in a number of situations, including:

  • Unobtrusive sidewalk advertising
  • Traffic direction down corridors or through show floors
  • Decorative use on dance floors or for events

Because the graphics can be printed to almost any size and installed on huge variety of flooring materials, there are few limits to how a company could choose to utilize them.

How should they be implemented?

Getting started with a custom floor graphic project in San Ramon is easy. Simply call Sequoia Signs & Graphics Inc.! Our expert designers and sign makers will then work with your team to develop affordable graphics that meet your needs and can hold up to heavy wear while providing great impressions.

Of course, designing the graphic is only half the battle. Once your graphic is ready it will need to be installed, a process that can be trickier than you may expect. Errors in this process can be costly, as the vinyl is liable to adhere to itself, fold, stretch, or tear. This can be especially problematic on irregular and hard to clean surfaces like concrete, asphalt, and carpeting.  Fortunately, our local team based in Walnut Creek can help you implement your new graphic for a clean and flawless installation on whatever surface you select.  This service is especially valuable when dealing with large graphics that will need to be installed slowly and with great care, one section at a time.

Make sure to choose a location where the decal will be visible and where its message will be most effective. This may require the inclusion of directional feature or a design that emphasizes a simple, at-a-glance message visible even as other customers continue to walk across the decal.

Call Today

To get started with affordable, custom floor or sidewalk graphics for your company, call us (925) 300-1066. Our expert sign makers will work with you to design and implement premium decals perfect for conveying your message even under conditions of heavy wear, weather, and foot traffic.

The following blog post How to Implement Custom Floor & Sidewalk Graphics in San Ramon was first published on:

Wednesday, November 23, 2016

What You Need to Know About ADA Signs

Americans With Disabilities Sign RequirementsThe requirements that define ADA signage came about a direct result of the Americans with Disabilities Act (ADA), an important and groundbreaking piece of legislation signed into law in July, 1990, with enforcement of the law beginning in July, 1991. In general, the law protects the rights of disabled individuals, helping to guarantee their access to goods and public services and prohibiting discrimination in the employment and hiring processes.

Even though ADA has been around for a while, there is still some confusion among business owners regarding what the law requires. Fortunately, we’re here to help.

If you own a business or facility here in Walnut Creek or elsewhere around the USA, you should be aware that any “architectural” signage in your facility must comply with certain rules. In this case, architectural signage refers to any signs that identify a permanent room in the facility, point out facility exits, or which provide information regarding the accessible features of any part of the facility. These rules include criteria such as:

  • Non-glare backgrounds, images, and text to accommodate persons with vision impairments.
  • Dark to light or light to dark contrast between visual characters and the sign background.
  • Easy-to-read typefaces, particularly when used on directional and informational signs which may not use condensed or extended typefaces, heavy or light strokes, or overly small text.
  • Sign placement must be adjacent to the door the sign identifies.
  • Braille inclusion on certain signs, including restroom signage.
  • The use of accessibility symbols, especially the “wheelchair” icon denoting available access for those with mobility impairments.

It’s important to note that signage used only for advertising isn’t considered architectural and doesn’t need to be ADA compliant. Nor does temporary signage used for less than seven days.

Equally important to note is the fact that violating the Americans with Disabilities Act with non-compliant signage can carry heavy fines. Fines in the area of $75,000 (maximum) with additional violations running $150,000 (maximum) each. Even if lesser amounts are fined the penalties from repeated ADA violations can be crippling to a company of any size, and therefore should be avoided at all costs.

Over time these rules have been revised, with a significant updates to the current standards in 2010, known as the 2010 Standard for Accessible Design. While complex, the regulations inside the standard are actually relatively simple to comply with, provided that companies work with experienced sign makers and compliance experts such as those here at Sequoia Signs & Graphics Inc.

Our sign making experts specialize in custom ADA signs for companies of a variety of sizes spread across various industries. If you suspect that your business is not ADA compliant, or you are in the process of opening a facility or company and want to head off problems before they can occur, then our team can help. By working with you at your location we’ll guarantee that your signage is above reproach while still giving you the freedom to decide on designs that highlight your company’s identity and creative flair.

For a free quote, or to get started with our team today, give us a call at (925) 300-1066.

The following article What You Need to Know About ADA Signs is republished from:

Thursday, November 17, 2016

Linguini with sweet vinegar peppers

img_6165Linguine with sweet vinegar peppers
This is a simple pasta recipe I got from my good friend, Kenny Polcari. It is a delicious variation from more traditional pasta dishes.
A box of linguini
A jar of sweet peppers in vinegar
A tube of sweet sausage (or links if you prefer) -I use chicken sausage but your choice
Garlic (you chose how much- I like 4-5 cloves) chopped
Salt & Pepper
Oilive oil


First empty the jar of peppers into a bowl, saving the juice. Slice the peppers and return to the bowl during the process you will be removing most of the seeds as well.
Bring a large pot of salted water to a boil (or at least start the process.)
In a large frying pan heat up the olive oil (medium-med-high). Add the garlic and brown gently. Then add your sausage, breaking it up with a spoon as you brown it all evenly. Add in the peppers and their juices, deglaze the bottom then turn the heat down to simmer and cover.
Now, add the linguini to the water and cook until al dente (better yet- a little shy of al dente because it will cook a little more in the pan with the sauce.)
Back to your sauce- add some of the pasta water to the sauce and taste- if still too bitter, just add some more water until it tastes right. Season with salt and pepper (add hot pepper flakes if you like)
Strain the pasta when done, reserving some of the water.
Add the pasta to your sauce and stir to combine. Depending on how much sauce, you may add a little more here and cook just a bit more on the stove so the sauce cooks into the pasta. Add a handful or two of fresh parmigiana, and last seasoning and stir one last time.
Serves with some broccolini and enjoy!


Linguini with sweet vinegar peppers was originally published on:

Wednesday, November 16, 2016

How to Design Business Signage to Display Your Oakland Small Business’ Creativity

Custom Business Signs in Oakland CAThe way your company represents itself through physical signage plays an overwhelming role in how well it will be received and embraced by local customers and the community. Great signage stands out in a target customer’s mind and is highly visible, legible, and attention grabbing. Poor signage sends the wrong message, is forgettable, or isn’t easily understood in the first place.

So, when you are designing signage for your Oakland area company, where do you start?

1. Color

Before you can design your sign, you need to define your brand. What are your company colors and why have you picked them? Whenever possible, aim for high-contrast, highly memorable combinations that will stick around in the customer’s mind. Consider Apple’s white and black or Windows’ 4 color scheme (more recently a 2 color, white and blue design), for instance. Both communicate a different message, and both are iconic, clean, and memorable.

2. Font

Different fonts stand out in different ways, and choosing a bad font will absolutely diminish your sign’s effectiveness. While choosing a unique font can showcase your company’s unique offer and creativity, it is crucial that you ensure good visibility through contrast and large easy-to-read text. Avoid scrolling fonts that can be difficult to interpret at any distance.

3. Design

Now combine the two along with your company logo. Not all combinations will work and you may need to revise several times with the help of a professional designer in order to get the result you want. Focus on contrast and keep in mind that your goal is to create a final product that is clean, professional, and which can be viewed clearly from multiple angles.

4. Size

The size of different elements in your sign will depend upon the complexity of the message, the distance of the viewer, and the final position on your property which the sign will occupy. For a powerful and bold statement, bigger features and a bigger sign is better. For a more complex message, inviting the customer to stop and read for a moment, a smaller sign can be just as effective. However, avoid placing small text, small designs, or too much information on a big sign as the final composition will feel mismatched.

5. Lighting

If your sign doesn’t have lighting it will limit the sign’s overall impact. Lighting options draw attention and dramatically extend the hours during which your sign is visible, increasing your brand awareness. If the sign doesn't have a backlight (the most common option), you may want to consider adding spotlights around the sign instead.

6. Placement

Make every effort to position your sign where it will be most visible to passing pedestrians and drivers. If necessary, place the sign at the nearest major roadway with a directional indicator and have a second sign at your facility itself. If possible, you may want to consider trying out different locations for the sign before committing to a final installation. Or, if the correct location is obvious, design the sign specifically to suit that position.

Of course, the best way to guarantee that your sign showcases your Oakland area business correctly is with the help of the experts here at Sequoia Signs & Graphics, Inc. Give us a call today at (925) 300-1066 to learn more about our sign design and manufacturing processes and make an appointment to bring your signs to life today!

The blog post How to Design Business Signage to Display Your Oakland Small Business’ Creativity was originally seen on:

Thursday, November 3, 2016

Make a Statement: Consider a Monument Sign for Your Business

Custom Monument Signs - Walnut Creek, CAHave you been thinking about commissioning a monument sign for your business? Something classic, substantial, and attractive? Sounds great! Monument signs are a sophisticated and high class choice for countless businesses and offer a huge amount of potential when used correctly. So, consider these reasons why a monument sign may be right for your business and don’t forget to visit our homepage today to request a free, no obligation quote.

 You Have Property, But Not a Lot of Space

When you think of monument signs you may be thinking of a squarish concrete construction standing proudly out in the middle of a huge grassy front lawn. However, monuments can fit in to any number of locations and should still be considered as an advertising option even if you are short on space. Our designers can help you adapt a design to many locations including medians, lawns, or even that overlooked space beside your parking lot.

You’re Ready to Invest In The Future

Monument signs are made from a variety of materials including bricks, foam, concrete, aluminum, and stone and can be easily illuminated. The final result is a solid, permeant fixture that will last for years or even decades to come. This type of signage represents an investment in the future and can help your company proclaim that you are here to stay.

Your Monument Sign Can Help Guide Customers to You

A lack of visible signage makes it very difficult for customers to find your business. Monument signs provide an absolute confirmation, allowing visitors to navigate to your business and enter with confidence. Place your sign in a high-visibility location for maximum impact.

You Have a Large Number of Local Customers

Monument Signs Think about how many drivers a day go past the place where your sign is installed. If you have a large customer base, a large and attractive monument sign can yield a massive, long-term increase in your brand awareness and garner millions of impressions with thousands of local potential customers. No matter their age, profession, or gender monument signs reach anyone and everyone who drives by your business, walks past it, or even takes the bus. This can add up to a major payoff over time.

Your Monument Sign Should Match Your Company Logo and Theme

Your marketing and advertising strategy, in fact the entire establishment of your brand, hinges on a consistent representation of your logo, fonts, colors, and any all other branding specific to your company. Fortunately, the graphics that you use online and in print can absolutely be adapted for use in your monument signage. Everything from colors, fonts, symbols, and more can be built-in, so that the final result is the perfect representation of your business.

Sequoia Signs & Graphics specializes in the design and production of a number of different types of signage, including monument signs in a variety of sizes and materials. We’ll help you build a sign that is attractive, long-lasting, and fits into your budget. So contact our team today at (925) 300-1066 or!

Make a Statement: Consider a Monument Sign for Your Business was originally published to: Sequoia Signs & Graphics

Tuesday, November 1, 2016

Why You Should Consider Window Graphics

Custom Window GraphicsOnce upon a time your average storefront window graphic was literally painted in place, a lengthy process undertaken by a shopkeeper who knew that eventually he or she would need to scrape the paint back off with a putty knife, careful not to damage the glass underneath. Today, thankfully, vinyl decal window graphics are a far more professional affair and a standby for modern storefront advertising. Here are a few reasons why you should give them a look yourself:

They are Inexpensive

Along with the various other signs, banners, and monuments your company relies on, window decals are yet another way to share information with your customers as they walk or drive by. And, square-foot for square foot, they are VASTLY cheaper to produce than permanent signage.

They Utilize a Great Location

Remember: a blank glass window doesn’t tell your potential customers much about your business, products, or what you can offer them. Instead, take advantage of your windows! Not only are windows often located at eye level, they are smooth, transparent, and naturally attract window-lookers. This makes them the perfect location for all kinds of signage. And because storefronts usually feature so much glass, you may have the added advantage of being able to put up signage big enough to be clearly visible at a great distance.

They Can Be Temporary

When you advertise a promotion or special event you likely use newspaper ads, social media, and maybe giveaway coupons. However, it may be helpful to combine these ephemera with something more physical, and window advertisements are the perfect solution.  Window decals are a cheap, affordable way to put up temporary advertisements at your location to pull customers in in support of these other methods.

They Typically Don’t Count Towards Sign Footage Limits

Most cities or commercial areas regulate the amount of signage a business can have and where that signage can be placed. Ignore these limits and you can face substantial fines and the added cost of removing the offending permanent signage. Windows, however, are generally unregulated, allowing you to expand your advertising space and promote temporary events and specials without violating local regulations.

Sunshades and Privacy

Outside of advertising uses, window decals can be useful to block sunlight and increase the amount of privacy available to your staff or customers without completely blocking your windows or eliminating your visibility. You can also request window graphics specifically deigned to be transparent to those inside the building looking out, and opaque to those outside looking in.

They can be Extremely Colorful and Visually Attractive

Human beings are attracted to bright colors and, when you’re out to connect with drivers or passing pedestrians, attractive signage makes a big difference. Increase your brand exposure and make an impact with a design that features high definition, brightly printed graphics and large, clear text for maximum visibility.

If you’d like to investigate window decals for your Walnut Creek or Pleasant Hill-area business, we can help. Sequoia Signs & Graphics specializes in the design and production of a number of different types of signage, including effective custom window decals of various sizes. For a quote or to learn more, contact our team today at 925-300-1066 or

Why You Should Consider Window Graphics was first published to: Sequoia Signs & Graphics Inc