Wednesday, September 20, 2017

5 Things About Concord, CA You Might Not Know

5 Things You Should Know About Concord, CA

While not exactly the biggest of the cities located in the Bay Area, Concord, California has plenty of stories and facts that aren’t always well-known. Here are 5 things you might not know about Concord:

An Early Name Change

You may be familiar with the Todos Santos Plaza, but do you know the significance of “Todos Santos”? Concord was once known, if only briefly, as Todos Santos. In 1868 cattle ranchers Don Salvio Pacheco and his son Fernando Pacheco created a new town after the earthquake of 1868, flooding, and fires befell their town carrying their name, Pacheco. It’s name? Todos Santos. In 1869, they offered the town for free to the people of their fallen city, Pacheco. The townspeople, however, had different ideas for the community name. In April of 1869, the Contra Costa Gazette announced the new town under the name Concord – which means “harmony”.

Notable Natives

Northern California as a whole is a hotbed for science, technology and the arts, and our city is no exception. Concord is home to some big names from the arts world – most notably, Tom, Dave and Frank.

Tom Hanks, the academy award winning actor and director who you may know from “Big”, “Castaway”, “The Green Mile”, “Forest Gump”, “Apollo 13”, or a handful of other major motion pictures, was born in Concord in 1956.

Jazz legend Dave Brubeck, one of the best known “cool jazz” musicians was born in Concord in 1920. He co-founded the Dave Brubeck Quartet in 1951. Dave was known for his experimentation with time signature; recording songs in 7/4, 13/4, and 9/8 time. Some of his more popular work includes “In Your Own Sweet Way”, “The Duke” and possibly most notably, “Take Five” which alongside Paul Desmond (saxophonist, composer, and Brubeck’s longtime partner in jazz) went on to b the first jazz instrumental to sell more than a million copies.

Frank O. Gehry may not have been born in Concord, but he has left a lasting impression on our area. With the 1975 design of the Concord Pavillion. He went on to design the Guggenhiem Museum in Bilibao, Spain; the Walt Disney Concert Hall in Los Angeles, the Olympic Fish for the Barcelona Olympics, and even the Facebook West Campus in Menlo Park, CA; hailed as a garden roofed fantasyland by Wired Magazine.

Home to Marching Champions

Concord is home to the Blue Devils Drum and Bugle Corps, a world class musical marching ensemble that consists of brass and percussion instruments and a color guard. Holding a record 18 Drum Corps International World Championship titles, the Drum and Bugle Corps, whose name gives a nod to their origins – blue for the VFW and devils referring to the Mount Diablo area, holds a record high score with DCI – 99.650. They have finished in the top 5 for the past 40 years.

A Japanese Sister City

Concord became a sister city with Kitikami, Japan in 1974. The Concord Civic Center features a small Japanese garden and sculpture commemorating the relationship. The sculpture, The Communion Bridge, is a two-part piece, with one half in Concord, the other in Kitikami. The cities continue to develop this relationship with exchange students, visits, and tours.

History of Agriculture All Around

While Concord today is more suburban, the area all around was historically agricultural. Grapes, walnuts, almonds, wheat, and hay filled the fields around Concord. During Prohibition, walnut orchards took favor as vineyards were removed. Today, the concord Naval Weapons Station takes the place of what once was miles of wheat, and Napa Valley wine country is a quick drive away, making it an easy day trip for Concord residents and visitors.

Sequoia Signs is proud to be a part of the Concord community. We pride ourselves in bringing cost-effective and attractive signs, vinyl vehicle graphics, advertising and marketing products to the East Bay area. Request a free quote today to bring your business to life with custom signs and graphics!

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Monday, September 18, 2017

One pan chicken with asparagus

Here’s a little gem from Jamie Oliver.  In fact, I’m just going to provide the link.  http://www.jamieoliver.com/recipes/chicken-recipes/quick-crispy-chicken-with-tomatoes-asparagus/

The first time I made this, we were guests at my sisters house and I needed something quick but special- this fit the bill perfectly.  I’ve made it several times since- I love to bump up the olive ratio but do what you like.  Unfortunately I was so hungry, I forgot to take a “plated” photo.  You get the picture.

enjoy!

Tom

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Wednesday, September 13, 2017

How Channel Letter Signs Put You Ahead of the Competition.docx

How Channel Letter Signs Help Your Business Stand Out

It’s important that your business makes a statement. A great way to achieve that is with a channel letter sign. Your sign is the first thing people will see when they enter your workplace, and it can be all the difference you need to help stand out in a field of similar businesses.

24-Hour Visibility 

As the weather turns colder, and days grow shorter, we are left with less and less daylight, yet you still need to keep your company visible and appealing year-round. Bold, illuminated signs or backlit letters allow you to advertise your company and its branding no matter the time of day. Just think: On a dreary day, a gleaming, lighted sign surrounded by a glowing halo may be enough to convince someone passing to enter your pizza parlor for an easy dinner at the end of a long workday. And with that, you have a new faithful customer. Success, thanks to your beautiful new, reverse halo channel letters!

Advocating for Your Brand

What the world sees on the exterior of your workspace ends up being the face of your company. People are more likely to see your sign than they are to stumble across your website or find a business card. With halo lit letters, face lit letters, translucent lighting, and additional customization with the kind of lighting, lettering, and graphics you use, your channel sign can match the attitude of your brand and match the professionalism you already bring to the table. It shows the everyone what kind of work you put out into the world. That kind of unified presentation can set you apart from the rest.

Here is an example of how we helped one company update their channel letter signs to match their brand and their updated logo, advocating for their company and presenting a new face for their business. Now, their business seems modern and forward-thinking due to their sleek new design, and because their signage matches their new logo, they are presenting a streamlined, unified vision of their brand that starts outside and follows the customer inside. That kind of coordination will give you the professional edge over competitors.

Design Versatility

There are countless options in creating your own custom lit letters that will allow you to best represent your company, from lighting to lettering, and even how your sign is mounted. A custom sign feels personal and professional, shows you pay attention to details, and is eye-catching. It’s constant advertising for your business. What more could you want to set you apart from your competition?

From the design to the mounting of the sign, to dealing with the electrical elements, we are there every step of the way to ensure the best possible outcome. We use LED channel letters when creating your signs, meaning, they are not only energy efficient and long-lasting, but our signs are also brighter than older styles of channel letters, helping you shine that much more than the rest. We can work with you to create matching pylon signs as well to coordinate with your beautiful new channel letters. The possibilities and benefits are endless!

Unsure of the options available to you and what they all mean? Here’s a quick rundown of the different kinds of channel letter signs and how they can work for you. Still have more questions about channel letter signs?

Contact us here to get started today! Ready to give your business the splash it needs to take you to the next level? What a bright idea! Request a quote and we can get the ball rolling.

The post How Channel Letter Signs Put You Ahead of the Competition.docx appeared first on Sequoia Signs.

Wednesday, September 6, 2017

Why Does Your Business Need ADA Compliant Office Signs?

Why You Need ADA Compliant Signs

Whatever your business may be, it’s important to create a space in which both your employees and visitors feel welcome and safe in your office. Including visible, accessible signage not only keeps you compliant with the Americans with Disabilities Act (ADA) regulations, it’s also a great opportunity for you to incorporate office signs that both enhance your brand and make your space a more inclusive one, too. At Sequoia Signs, we are more than happy to work with you to create office signs that follow the requirements of the ADA and also blends seamlessly with your company’s aesthetic and unique brand.

It Will Create a Safe, Accepting Environment

Why do you need ADA compliant office signs? Well, for starters, it’s the law. Many Americans rely on wayfinding signs to navigate through the world on a daily basis. It allows them the freedom and ability to have access to buildings and businesses as safely and effortlessly as possible.

Displaying ADA signage in your office isn’t just important for legal reasons though, and the need for these signs doesn’t stop once you are indoors. The use of accessible plaques and directory signs in your reception or lobby sets the stage for visitors and employees alike to know that your office is a welcoming space where they can feel at ease.

Many Americans with disabilities will choose to work with a business or not based on how easy or difficult it can be for them to access. Using elements like braille outside restroom or office doors, or displaying information about accessible entrances will ensure that people can enter and travel through your building safely. It says that your doors are open to all and that you value all people.

Your Signs Can Match (and Even Enhance) Your Company’s Aesthetic

Office and door signs don’t have to be boring, and we believe that signs that meet ADA regulations don’t have to be boring either. Sure, there are requirements as far as readability, and the kind and color of lettering you use for wayfinding and other accommodations, but these can be incorporated into designs that perfectly match your company’s brand. If your conference room signage is creative, ADA compliant and coordinates beautifully with your logo, you’re presenting a strong, unified brand that’s also inclusive and accessible. How efficient!

We love working with your existing graphic design, and even your logo to keep your office ADA compliant while also maintaining your individual flair. With countless materials like brushed metal and engraved acrylic, and even options like backlighting, your lobby and directional postings, ADA Braille signs, nameplates, sliding and room signs can all be functional, coordinated, and attractive at the same time. ADA signage can even be incorporated into the overall design of your space with the inclusion of surrounding graphic wall decals. And we can even make desk signs to match!

Partnering with Sequoia

The ADA was created in 1990 to allow all people with disabilities the same access to buildings and services that come naturally to those without disabilities. Because of this, there are many regulations in place for ADA signs, which can be a lot to keep track of on your own. Braille must be hung at a certain height. Type styles used may not include serifs. Bathroom signs must be posted on a specific side of the door. The list goes on. These specifications can seem overwhelming to someone unfamiliar with the regulations. We at Sequoia Signs know these requirements, and can effortlessly and artfully implement them in your office so that you don’t have to worry about it. Contact us today to learn more!

The post Why Does Your Business Need ADA Compliant Office Signs? appeared first on Sequoia Signs.

Wednesday, August 16, 2017

3 Ways Custom Vinyl Banners Bring Value To Your Business

Customize banners for business value

There are many ways to communicate with customers, but custom vinyl banners offer a great deal of value for any budget. They’re attractive and they generate a great deal of attention, both from current customers as well as people passing by. Here are just a few ways that custom vinyl banners can enhance your business.

Maximize Your Visibility

If you’re concerned that you’re not getting the attention from passers-by that you desire, a brightly colored vinyl banner can catch eyes near and far. Whether you want an event banner that will advertise an upcoming occasion hosted by your business or you just want to refresh the look of your exterior, a banner will give you a lot of bang for your buck.

If you’re interested in using the banner long-term, vinyl is your best bet. It’s weatherproof, durable, and you can hang a vinyl banner from a banner stand or from its grommets without fear of the banner fading or fraying.

If you want to display the banner indoors and outdoors, bringing them in and out depending on the weather, fabric is a good choice. You have a bit more color selection, and you can get crisp and clean imagery and text that will let some light through. When you use fabric banners outside, they’ll blow in the wind in an attractive manner, garnering more attention.

Share Information with Ease

The average person’s attention span is becoming shorter every year. You only have about eight seconds to make an impression on a potential customer before you lose their attention. A custom vinyl banner can fit all of the information you need to convey in a sufficiently attention-grabbing manner. Here’s just some of the information you can put on a custom banner:

  • Business name
  • Phone number
  • Date and time of an event
  • Website URL
  • Phone Number
  • Social media links

Vinyl lettering on a custom banner will make this text legible and you can order the print to the size that will be most visible to the most people. You’ll capture the eye of more passersby than ever before!

Build a Positive Response

Banners lend a festive air to a business. It’s different from the everyday signs typically posted, indicating that something special or unusual is happening. A person could walk by a business every day for months and not notice it, but when they see a banner in front, their interest is captured.

Flag banners are also a fun and exciting way to draw attention. When you see a series of colorful flags in front of a store or business, you automatically assume that something interesting is happening – perhaps you should take the time to check it out

Capitalize on that positive association by using bright and happy colors as well as fun designs in addition to your usual brand image. Customers will associate the positive response they get from seeing a colorful and engaging banner with your brand so that in the future they’ll have a warm feeling about your business in general.

Whether you’re seeking a custom vinyl banner for your business, sports banners, political banners, event banners, backdrops, or banners for a trade show, Sequoia Signs is your one-stop shop for all your banner needs. We can provide a beautiful banner that will turn heads in vinyl or fabric, for indoor and outdoor use.

Contact us today to get a free, no-obligation quote!

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Friday, August 11, 2017

One pot mushroom pasta

Some recipes I have used many times. Others are new to me but I still enjoy. Here’s one I found on-line recently but apologize that I did not save the reference. Somebody deserves more credit for this than me-  I am just sharing what I found with only slight changes.

Not sure what it was called either so I have made up the title.
Very simple and yummy if you like mushrooms!

 

 

 


Ingredients
2-3 boneless chicken breast (halves) cuts into small pieces
1 Tbspn butter
1 Tbspn oilive oil
2-3 garlic cloves, minced
Sun dried tomatoes- about a handful, rough chopped
Mushrooms- as much as you like, probably one to two handfuls
1 Tbspn flour
2 cups chicken broth
1.5 cups half & half
Salt & pepper
½ tspn Garlic powder
Half a box of linguine, broken in half
½ cup+ parmesan cheese
2 cups baby spinach

You will need a large skillet but it is the only pan you need!
Cook the chicken in the butter until nicely browned. Add the olive oil, garlic, sun-dried tomatoes and mushrooms and cook until tender.


Add the flour and stir for another minute.
Next, slowly add the chicken broth and half and half, scrapping any of the good bits from bottom of the pan. Add the salt, pepper and garlic powder.


Add the linguine to the pan and simmer, covered, for 10-15 minutes until pasta is cooked.
Remove from heat and add the cheese and spinach, stirring to incorporate.
Enjoy!

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Thursday, July 27, 2017

Channel Letters in Walnut Creek for JVM Lending

Here’s a great project we recently completed in Walnut Creek.  The good folks at JVM Lending called us and asked for a revision of their external channel letters sign.  (we did their lobby sign too but let’s save that for another post.)  They had recently revised their logo and wanted their signage to match the new look.  The good news for them was that this is right up our alley.

While channel letters can be a common product, at Sequoia Signs and graphics, we thrive on the chance to be a little bit different.  JVM’s new logo consists of a large orange box with JVM in white lettering.  The subtlety is that the while letters gently push out of the edges of the rectangle, just enough to catch the eye.  We worked with our manufacturer who used aluminum, acrylic and vinyl to achieve the desired look.  And, to make sure customers can find the business day or night we used LED’s to illuminate the sign.

Beyond that, the building sign plan called for white ‘face-lit’ letters so we were somewhat limited and the choice to create a good looking logo box was even more important.  Notice, for example, that the “trim-cap” is also painted the same orange.  Little touches like these can go a long way.

Most commercial buildings have what are called “Master Sign Plans” and it is very important to review these plans before designing any signage.  Not only has the landlord already prescribed the signage that they will approve, but with most Master Sign Plans, the city has also signed off on the specifications.  If your sign meets the requirements, approval can be quick and easy.  If not- you will first need to convince your landlord to make an exception.  From there you will need to get city approval.  You might end up spending a lot of time (and money) getting special design approval and sometimes you can be denied even after spending good money.

At Sequoia Signs & Graphics, we will review your sign plan as well as city specifications/guidelines and work with you to get an approvable sign that you absolutely love.

Are you thinking about channel letters?  Give us a call!  925.300.1066 We would love to help.

 

Written by : Sequoia Signs & Graphics

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Tuesday, July 18, 2017

Three Ways Outdoor Business Signs Benefit Your Business

When it comes to custom signage, lettering, and graphics, a widely popular choice is outdoor business signs. This type of sign is typically seen marking the location of a business, but can also come in the way of sidewalk signs, vinyl banners, restaurant signs, yard signs, and even decals.

But why are custom outdoor signs so popular for businesses? Because they provide a high ROI and consistently work for you—here’s three ways showing you exactly how they do it.

1. Grabbing Attention

The first and most obvious use for outdoor signage is to grab the attention of potential customers. This is where an outdoor sign provides the most value to a business. They can be hung above the business, or harness the power of the surrounding sidewalk or roadside areas by being strategically placed to inform all potential customers of your business’ location.

Even more, signs can be completely customized to grab attention the right way. What does this mean? It means if your business is in an easy-to-access area, a simple hanging sign above your business may be perfect. Alternatively, if your location is in an exceptionally busy area, a bright, flashy hanging sign may be needed in attention to aluminum roadside or sidewalk signs as well.

2. Promoting Interest

If your business is having a sale, promotion, or a special event, outdoor signs are perfect for gathering local interest. These signs can be customized even more to say exactly what you want them to, in order to reach your preferred target market and draw interest toward your event.

These types of signs can be custom window decals, bold vinyl sign letters, or elaborate vinyl banners– it’s all up to you and the needs of your business! With high customization, however, comes a lot of best—and worst—practices as well, and both should be considered to make sure your signage is effective.

3. Tailored to Your Needs

Signage is not only important to a business because of gathering attention and interest, but because they can be fully tailored to meet your needs, whatever they may be. For instance, what if your business is less traditional? You may need something more along the lines of estate signs or church signs versus traditional hanging business signs.

Either way, from graphics and lettering to versatile materials like sandblasted wood and aluminum (and several in between) you can work with your local signage experts to design the perfect sign for your needs.

There are so many outstanding uses for outdoor business signs, but this post detailed the top three reasons to consider them for your business. If you’re ready to grab attention, drive interest, and create signage that is unique to your business, then contact us today for a free quote and let’s get started!

The post Three Ways Outdoor Business Signs Benefit Your Business appeared first on Sequoia Signs.

Monday, July 10, 2017

What Can a Business Sign Do For You?


There is nothing like a bright, eye-catching sign to drive attention and foot traffic to your business. When someone is new to town, or just feeling open to a new experience, business displays provide the turning point for customer connections.

Signs for business come in a huge variety of formats, including traditional outdoor signs, sidewalk signs, vinyl banners, aluminum and metal signs – plus things you might not think of as signs, like window decals, door lettering, magnets and vehicle graphics.

Here’s what a new sign can add to your business.

Year-Round Value

Sure, business signs have an up-front cost – but it’s an investment that pays dividends all day, every day, all year long. A good sign is like a salesperson that shares your message 24/7, drawing attention to your products and services while you focus on what you do best. In fact, a large majority of people have tried a new business simply because they saw a sign for it.

Better Branding

Why is Apple one of the top brands in the world? Because that little Apple logo is so recognizable. It’s engraved in the memories of people all across the planet. Business signs give your potential customers dozens of interactions, or touch points, that expand your brand.

Already have a big front-of-business sign? Consider adding touch points like yard signs, magnetic signs, point-of-purchase displays, projecting signs and wall murals. Click here to see a graphic with interesting sign options you might never have considered.

Online Connection

Every business wants to stay connected with their customers beyond a one-time sale. Signs give reminders about your website, social media efforts, online contests and much more. This expands your brand and helps build loyalty among your customers.

Simply displaying a vinyl banner in your store could contribute to your business’s bottom line. The text on the banner could, for example, encourage hundreds of customers to visit your website for exclusive web-only deals. It’s an inexpensive and effortless way to drive traffic to your site.

Standing Out in a Crowd

Let’s face it – the world is full of advertising messages. A marketing firm found that the average American is exposed to about 5,000 advertising messages a day. To compete, you must find a way to stand out and make a personal connection to your customers.

Imagine a big group of hungry tourists standing downtown, trying to decide where to have lunch. What if somebody spots a bold sidewalk sign proclaiming, “Authentic local food – $8 lunch special!” Suddenly a sign is responsible for a large lunch order – plus many more to come from others who see it.

Ready to take your business signs to a new level? Contact us today!

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Monday, June 26, 2017

Creative Ways to Use Vinyl Graphics For Your Business

When it comes to business signage, creativity can go further than you think. One stellar example is the variety and creativity found when using vinyl graphics for your business.

Not only are these graphics flexible and durable, they’re also eye-catching and bring messages and advertisements in even the most unlikely places. This allows your business to get its name and message out in many dynamic ways while boosting the aesthetic look of your advertisements overall. For more information on how you can use these graphics for your business, keep reading!

Mobile Advertising

While you have probably seen mobile advertising in the form of vehicle lettering and car graphics on car doors and windows, vinyl graphics allow for such versatility for vehicle and mobile advertising that possibilities are endless.

In addition to the typical door and window ads, a business vehicle can actually be completely wrapped in custom vinyl graphics or vehicle decals, which brings big eye-catching design to your mobile ads. These wraps can be completely customized from the color down to the vinyl materials; like sticker-type vinyl wraps or even magnets.

Additionally, vinyl graphics don’t only stop with cars. Motorcycles, bicycles and even boats can sport your advertisement or message, allowing for new avenues to reach your target and spread the word about your business.

Lobby and Window Graphics

Your business’ lobby and window are also a great place to feature custom signs, graphics or vinyl lettering. These messages can be anything from your business’s name and mission statement to wayfinding signage, advertisements, and business information like hours and a phone number.

Whatever the needs of your business, there is a custom vinyl solution for you—it all comes to down to how creative you would like to be.

Floor Graphics

Another outstanding use of vinyl graphics is the incorporation of floor graphics. This method can be used to take advantage of another advertising surface as well as provide a unique approach to wayfinding signage.

Floor graphics also offer a boost to your business’ overall aesthetic and interior design by use of vinyl decals, lettering, and custom graphics. If you can imagine it, your business can display it. Even if the graphic isn’t an advertisement, but simply a company message or even an aesthetically-pleasing design, floor graphics should definitely be considered to help your visitors remember your business.

Seasonal Advertising

An often overlooked way to utilize vinyl graphics is or Seasonal advertising. Because vinyl graphics are both durable and easy to remove when needed, they make for perfect seasonal means of advertising.

This way, your business can ensure it hits all possible advertising opportunities like holidays, sales, and seasonal specials. A creative way to use seasonal advertising is by focusing on custom vinyl banners, window graphics and graphic decals and both of which will provide great aesthetics to your business while displaying any seasonal advertisement effectively.

At Sequoia Signs, we love the creativity of vinyl graphics and what they can do for our customers. If you’re ready to make this creative, aesthetically-pleasing, and effective signage work for you, then reach out to us today for your free quote!

The post Creative Ways to Use Vinyl Graphics For Your Business appeared first on Sequoia Signs.

Monday, June 19, 2017

3 Ways That Custom Business Signs Can Improve Customer Engagement

Custom Signs For Business

As more businesses focus on Yelp ratings and online reviews, slick websites and social media engagement, it might seem that traditional business signage is going the way of the horse and buggy.  In fact, custom business signs are still capable of powerfully impacting your customers.

Read on to learn more about the different ways that custom business signs improve customer engagement.

1. Make a Positive First Impression with a Custom Outdoor Sign

You’ve got a few seconds (or less) to make a first impression. If your business signage consists of a tattered vinyl banner that has seen better days, or torn decals on the door of your business, is it likely that your customers will be left with the feeling that your business is successful? What will they say about your attention to detail?

Ensuring that your outdoor signage is in tip-top shape is the best way to ensure that your customer’s immediate impression of your business is positive. A custom business sign is an indicator that you take your business seriously, and you take pride in the external appearance of your business as well as what goes on inside. All of the positive online reviews in the world won’t help some people overcome a shoddy exterior.

2. Improve Your ROI and Engage Customers with a Custom Business Sign

Signage is something that you really shouldn’t skimp on. Purchasing a poorly-made sign will only lead to more frequent sign purchases over the years, and a significantly less appealing sign toward the end of the sign’s (shortened) lifespan.

The materials that go into your outdoor sign make all the difference. For instance, if you live in a damp climate, an aluminum custom business sign might be the choice for you. It’s lightweight and rust-resistant, and it’s unlikely to succumb to environmental elements. It will look great and last longer than other signage options.

If you’re looking to stand out from other businesses in your area, an LED outdoor business sign might be a great option. They offer tremendous visibility, in the day as well as the night, and they’ll capture your customers’ attention effectively. While old-fashioned lighted signs might have been a drain on energy, modern signage is significantly more energy efficient and has a longer lifespan.

Remember, you get what you pay for. And while you might feel inclined to make do with a less-than-impressive sign as long as you can, remember that your business signage is one of the most durable marketing tools you have in your arsenal.

3. Custom Business Signs Market For You Whether You’re There or Not

The moment you put the new sign on your business, it starts to advertise for you.  It’ll be there, displaying your name and your brand day and night, regardless of whether your store is open or closed. The custom business sign you erect will be strongly associated with your store, and it can bring in customers who may have never heard of your business before they saw the sign.

In fact, the appearance of a business’s sign can play a not-insignificant part in why a customer might enter a store. 76% of consumers have entered a store based solely on the signage. 68% say that a business’ signage is a reflection of the quality of the business.  60% of businesses say that improving their outdoor business signage positively impacted their sales— can you afford NOT to upgrade to a custom business sign?

A new custom sign is an investment in your business. Whether your customers drive by or walk by on the sidewalk, your sign is the first impression they’ll get of your business.  Make it a great one.

Ready to see what Sequoia Signs can do for you? Contact us today!

The post 3 Ways That Custom Business Signs Can Improve Customer Engagement appeared first on Sequoia Signs.

Friday, June 16, 2017

Tom’s Seasame Noodles

Here is a super simple mid-week meal that also makes great left-overs.  Not sure where I picked this up but I think there are a million variations.  Try this one or tweak it to your taste.

1 lb angel hair pasta
1/4 cup soy sauce (low sodium)
2 Tbspn tahini
2 Tbspn toasted seasame oil
1/4 tspn cayenne
2 cloves garlic, chopped
1-2 Tbspn grated fresh ginger
3-4 green onion, thinly sliced
2 carrots julienned
1 yellow pepper, julienned
1/2 cucumber, junienned
thin strips of cooked chicken breast

(toasted sesame seeds and red pepper flakes for garnish)

cook pasta then run under cold water to chill

mix soy through ginger (above) and toss with pasta.  add vegetables and chicken and serve

enjoy.  (sorry I neglected to save a “plated” photo)

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Wednesday, June 7, 2017

Make The Most of Directional Signs With These Four Easy Tips

Directional Business Signs

Wayfinding is a highly important but often overlooked aspect when it comes to business signs. After all, when you think of business signage, it’s common to think of free-standing outdoor monument signs or banner advertisements.

While signs of all types and materials can be used to entice potential customers to use your services or try your product, it all means nothing if they can’t find your business to begin with.

This is why directional signs are so important. They not only help customers locate your establishment but help them find what they need once inside. In this post, we’re bringing you four easy tips to maximize the use of directional signs to bring big benefits to your business.

Make Use of Positioning

To get your customers to make a beeline for your business, it’s important to really think about the location and positioning of your directional sign. Consider the areas where your customers will be coming from and where your business is located.

If on a quiet sidewalk, a small A-Frame sign or small banner may be enough to catch potential customers’ attention and provide direction to your location. Near a busy intersection, adequately-sized monument and panel signs or tall pylon signs will be enough to do the trick.

Get Creative

Direction signs are an opportunity for creativity. Your choices aren’t limited to just pylon, panel, and banner signs. Custom directional signs can also be featured indoors in the form of vinyl lettering, window decals, and wall lettering.

You can create custom signs and graphics for any of your directional needs. Keep in mind, wayfinding signs can also be used to signal the location of products and be used to enhance aesthetics within the business while remaining functional.

Enhance Interior Design

As mentioned above, directional signs can function well while enhancing the interior design of your business. A stellar example of this is the use of floor graphics. These graphics can be completely customized and installed, and serve as a fun guide to locations throughout an establishment or the sidewalk leading to a business.

Because directional signs can come in any forms and materials, you have the opportunity to think aesthetically and choose signage that enhances and solidifies the overall look of your business.

Think Outside of the Business

Our last tip for directional sign use is to think outside of the business, meaning direction signs can also serve important functions in other areas. For instance, if your organization is planning a large gathering where events will be taking place, directional signs can make the attendee experience easier and more enjoyable.

Alternatively, if your organization participates in conferences, direction signs can let participants know exactly where to find the location of the information areas and presentations.

Directional signs are often underestimated for the power, design, and functionality they bring to a business. Now that you have these four essential and easy tips under your belt, you can now begin the process of deciding which wayfinding signage is right for you. To get started, contact us today!

The post Make The Most of Directional Signs With These Four Easy Tips appeared first on Sequoia Signs.

Thursday, May 25, 2017

Vinyl Banners: The Tool to Make Advertising Easy and Convenient


When it comes to signs and advertising for your business, there are several highly customizable options available from decals to monument signs and dozens in between. One type of signage, vinyl banners, have been around a bit longer than the others, but they aren’t going anywhere any time soon.

Vinyl banners are a great way to get your business noticed, spreading your message with ease, simplicity, and convenience. We’ve created a quick guide covering the outstanding benefits of vinyl banners to show how easy it is to bring this simple-yet-powerful tool to your business’ advertising arsenal.

Cut Down on Costs

Naturally, business owners will seek any opportunity to cut costs and save money when it comes to advertising. Savvy business owners, on the other hand, will only do so as long as quality is upheld to ensure their advertising has a high ROI. By choosing vinyl banners, owners can take advantage of both lower costs and high-quality signage that works.

Choosing a vinyl banner is a cost-efficient choice due to the lower material and printing costs compared to other custom signs. The extreme outdoor weather durability these banners provide also make it a strong and lasting choice, while their reusability power is unmatched by other forms of signage.

Take Advantage of Customization

Customization is key in advertising. It helps your message spread in a unique way and brings attention to your business and your business only. Vinyl banners are highly customizable, and taking advantage of this feature provides nothing but high-powered advertising for any business needs.

If your custom banner needs to have a certain printed message, font, graphic, image or anything, really, it can. The options to make your banners unique to your message are unlimited. You can design the banner in-house, have it designed by our agency, or even use pre-made templates to bend to your will and needs.

The materials can vary as well. You can choose all-vinyl or solid fabric banners, or transparent mesh banners as well. Each provides similar benefits are far as customization, aesthetics, and durability.

Test the Perfect Location

One of the most exciting benefits of business banners is the absolute versatility when choosing a display location. By using a flat display style hung up by grommets, a custom banner can be easily moved until it finds its perfect location, whether that is outside on the side of a building or indoors with a lobby.

If only two grommets are used, event banners can become flags for an even more unique approach. Alternatively, free-standing retractable banners paired with banner stands also allow for maximum portability and are perfect for conventions, conferences, and expos.

Think Outside of the Banner

Because of the vast versatility of these signs, business owners have the opportunity to think outside of the box (or banner). The technology involved in banner printing allows for a lot of flexibility. Your custom banner can be double-sided for maximum exposure or to have two functioning banners in one to use at will.

The durable and lasting materials also allow for a great range of usage as well, so banners need not only be used for business advertising. Alternatively, these signs can be used for just about any message you can think of from directional signs to attention-grabbing event flyers, and whatever else you can come up with to serve your needs.

If you’re ready to make your advertising easy and convenient with vinyl banners, Sequoia Signs is ready to help you get started! Contact us today and let’s make your banners work for you.

The post Vinyl Banners: The Tool to Make Advertising Easy and Convenient appeared first on Sequoia Signs.

Wednesday, May 17, 2017

Chicken with lemony orzo

This is a real simple recipe that I got from a magazine recently- unfortunately I could not find the recipe but it is definitely worth trying.  Great easy summer meal.

4-6 Bone-in skin-on Chicken Thighs
1 fennel bulb, fronds reserved & choped
1 leek, chopped
1 cup orzo
1/2 cup white wine
2 1/2 cups chicken broth
Juice of 1/2 lemon
Zest of 1 lemon
oil/butter
salt & pepper

First cook the chicken.  I feel like I don’t need to tell you how to do this, but put skin side down in a hot pan with some oil/butter and cook for 7-8 minutes until skin is nicely browned.  Flip and transfer to a pre-heated oven (350-400) for 15 minutes.  Set chicken aside

Add fennel and leek to the same pan adding oil as needed.  Cook for about 5 minutes and then add 1 cup orzo.  Cook, stirring often, until the orzo is slightly browned.  Add in the white wine and stir until evaporated.  Next start adding the chicken broth 1/2 a cup at a time and cook until absorbed before adding the next 1/2 cup.  When done, add in the lemon juice, lemon zest, reserved fennel fronds, a healthy dollup of butter and some salt & pepper.  Stir together, transfer to a serviong platter and top with the chicken.

 

delicious!  & I just realized that I have the internet!  I found the original recipe here:  http://www.bonappetit.com/recipe/one-skillet-chicken-with-buttery-orzo

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Light Up Your Business with LED Signs

Custom LED Business SignsWhile outdoor signs are a fantastic way to bring awareness and dynamic advertising to your business, why not step it up a notch with powerful LED signs? LED signs are unique, effective, and pack many versatile benefits as well!

What Can LED Signs be Used For?

Chances are you’ve already come across several LED signs before. This method of signage lighting is an extremely popular and effect method. Use ranges from traffic lights, wayfinding signs, and oriented directional signs to banners, outdoor signs, floor graphics, and several in between.

They can be used as a business marker, letting your customers know where you are, as advertisements, or even functionally to give directions or ensure safety. LED signs are everywhere, but their popularity doesn’t mean they won’t be affected.

Customization

LED signs come in a variety of displays and work well on both panel signs and pylon signs. You can also add effective and eye-catching vinyl lettering to convey the message your business needs. So, whether you need vibrant custom directional signage, basic direction signs, custom signs for advertising purposes, or a simple sign to mark the location of your business, LED signs can accomplish that.

Eye-Catching Quality

Did you know that LED signs are the brightest form of signage? This is why they are used so often for directional signs. Direction signs need to be as effective as possible in order to function properly. Keeping in mind many people often view these signs while driving, LED signs ensure that directions and information are transferred to these people so they can get where they need to go.

When you bring this effectiveness to your business signage and pair it with vinyl lettering and graphics, you create an extremely powerful marketing tool that really works. These signs are attention-grabbing. Once you have a viewer’s attention, you then have the ease to transmit your message. This works as around-the-cloud advertising that only gets better at night, compared to traditional outdoor signs.

Cost-Effective and Energy Efficient

Another big plus of LED signs, is they require significantly less energy than other similarly lighted signs. This means the less energy needed to light up your custom LED signs, the less money spent on lighting the sign overall.

Additionally, LED signs are often cost-effective when compared to other forms of marketing whether it be traditional print marketing or online advertising campaigns. This fact, paired with the ability to attract customers offline 24/7, makes for an often overlooked but very powerful marketing strategy.

How Sequoia Signs Can Help

At Sequoia Signs, we pride ourselves in lighting up businesses all over the East Bay region. Our signs help entice customers to these businesses, and our clients love us for it!

If you’re ready to feature a beneficial and dynamic LED sign for your business, then contact us today to receive your free quote!

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Wednesday, May 10, 2017

3 Benefits of Great Outdoor Signs

For many businesses, outdoor signs are a necessity. They act as powerful advertising tools that bring several benefits to businesses and brands everywhere. In this post, we’ll be introducing the many benefits of great outdoor signs and how they can improve your business!

What are Outdoor Signs?

Before we can understand all the great things about these signs, we must first understand what they are. Outdoor signage is available in a variety of formats; it can include vinyl banners, sidewalk signs, traditionally attached business signs, billboard advertisements, or even simple vinyl lettering.

As long as they feature information on the business and are featured outside, it counts as an outdoor sign. However, not every form of signage is appropriate for every business; it all depends on the needs of an individual business.

Location Marking

Business who have a steady flow of customers may not need advertising signage like billboards or bus ads. Instead, they simply need to assist their customers in identifying their location. This can be done with a traditional sign that is attached to the building, with vinyl letters or decals, or even an aluminum sign placed near the business.

For a business with a small spot in a shopping center, which may be difficult to see from the street, aluminum signs work wonders. These metal signs are often inexpensive but durable and can be rooted into the grass near a shopping center or held down with weights on a sidewalk. An aluminum sign is also fantastic at catching eyes from both street and foot traffic.

Advertising

Featuring an outdoor sign or billboard ad functions as around-the-clock advertising for your business. In addition to simply letting potential and current customers know your location, they also offer other advantages as well.

These signs are highly customizable and can feature a range of materials like aluminum, plastic, carved or sandblasted wood, or even HDU (“High-Density Urethane”). You can add custom designs, sign letters, and even graphics to enhance the sign and entice potential customers to pay your business a visit.

Cost-Effectiveness

Any business owner knows just how important marketing can be—and how expensive it can be, too. Fortunately, implementing outdoor signage for your business is a way to bring a highly cost effective marketing that works 24/7 with no campaigns, outreach, or online interaction necessary.

While online marketing is a great way to enhance a business, some business with a customer base that responds more to offline marketing will benefit even more from outdoor signs vs internet marketing.

How Sequoia Signs Can Help

At Sequoia Signs, we are an industry leader in outdoor signs. We pride ourselves in enhancing location identification, advertising, and cost-effective marketing for business all around the East Bay region.
If you would like to bring the many benefits of outdoor signs to your business, then contact us today and receive a free quote!

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Thursday, April 20, 2017

Business Benefits of a Custom Vehicle Wrap

Every business owner knows the crucial benefits that a good advertising strategy can provide. A dynamic way to increase these benefits and add a powerful advertising tool to your business’s arsenal is through vehicle wraps. In this post, we’ll guide you through what these tools are and exactly how they boost your business.

What is a Vehicle Wrap?

Vehicle wraps, alternatively called car wraps or truck wraps, are large-scale custom signs often made of vinyl. These vinyl wraps are digitally printed, meaning they allow for high flexibility for lettering, graphics, and designs, allowing for a fantastic mobile advertising opportunity with several benefits as outlined below.

Spreading the Word

Vehicle wraps are memorable ways to effectively capture the attention of your target market. Even more, because you company vehicles are highly mobile, it ensures that even those outside of your market see the advertisement. This is especially helpful for service-based businesses whose market is not constant, but a flowing demographic based on arising needs.

Wrap graphics are highly effective advertising tools for companies of any size, including smaller niche-driven companies as well. Additionally, with the current marketing focus leaning toward online and social media marketing, a vehicle wrap is a unique way to make your business stand out while ensuring it is seen and remembered by those in your area.

Brand Value and Reputation

Whether you operate a small business with a company car, a mid-size business with a large truck, or a large-scale business that operates a fleet, there’s a vehicle wrap to suit your needs. With a wrap, you can promote your company’s branding while stylishly building a solid reputation on a daily and mobile basis.

As wrapped company vehicles catch the eye of target markets, your car, truck, or fleet graphics will become a well-known and highly-perceived professional presence in your area. This builds trust and familiarity for your company’s reputation, and in-turn adds brand value to your organization.

High Return on Investment

The extremely low cost of vehicle wraps paired with their raw advertising and brand-building power enables a surprisingly high return on investment. To put this in perspective, many large-scale business wraps can be purchased for a price similar to a month-long billboard advertisement.

The difference? While a billboard lasts a month and is limited to one zone for advertising, your vehicle wrap can last up to five years and has unlimited 24/7 potential for reaching several advertising areas.

At Sequoia Signs and Graphics, we provide dynamic and affordable options for custom vehicle wraps as well as unmatched customer satisfaction. Contact us today, and let’s give your business some serious advertising power.

The post Business Benefits of a Custom Vehicle Wrap appeared first on Sequoia Signs.

Tuesday, April 18, 2017

Mom’s Apple Pie

A little cliche, but this is Mom’s apple pie.  I know it is somewhat out-of-season.  I intended to post this in November but hey- can you ever go wrong with apple pie?

6-8 Apples- you choose your flavor
Zest of 1 lemon
White sugar (1/2 cup or so)
Brown sugar (1/2 cup or so)
Cinnamon
lemon Juice (from the lemon you zested)
Butter
Pie crust (it’s ok to buy these)

Place first pie crust in pie tin.  Cut apples into 1″ cubes.  I leave the skin on but you can remove if you like.  Add to a large mixing bowl with the lemon zest & juice, sugar and some cinnamon (I’m aggressive but to your taste)

Pour this mixture into the pie crust.  Pile it high as the apples will shrink dramatically.  Add small bits of butter all around the apples- you can’t go wrong, maybe a tablespoon?

Next cover with the second pie crust, crimp edges and moisten top slightly then sprinkle sugar and cinnamon on top.  Cut vents as you like.

Bake at 425 for 20 minutes then turn down to 375 for 30-40 minutes.  Sometimes I will put foil on the top if it browns too much.

Enjoy!

 

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Monday, April 17, 2017

Office Signs for Your Business


When it comes to signage, many business owners focus on implementing attention-getting outdoor signs, leaving crucial in-office signage as a second thought. However, there are several benefits of office signs and many opportunities to incorporate signs throughout your office.

Businesses should always ensure they never miss an opportunity to include signage in their office, no matter how small. This guide will take you through the many benefits and ways to utilize office signs as outlined below.

Types of In-Office Signage

Even small offices do well to incorporate basic and functional signage. These not only make a space look much more professional, but also serve as important and functional tools as well. Examples of office signs are as follows:

  • Restroom Signs or Bathroom Signs
  • Office Door Signs
  • Desk Signs
  • Individual Room Signs
  • Lounge Signs
  • Elevator Signs
  • Achievement Plaques
  • Lobby Signs

Custom signs are crucial and should never be overlooked. They help workers as well as visitors to your office identify where the restrooms or elevators are, which desk or office belongs to whom, and where to find meeting and lounge rooms. They also assist with wayfinding, so visitors and employees alike can easily navigate the office. A fun way to incorporate these signs is by featuring achievements and highlights of the company and its employees and showcasing them to bring style and motivation to any office.

Custom Sign Material Options

Basic office signs can feature lettering on banners, decals, acrylic bases, or on engraved metal plaques. The latter also allows the office to stay compliant with the ADA, or Americans With Disabilities Act, by incorporating ADA braille signs. Braille is a way to promote inclusivity and serve as highly important tools for the vision-impaired.

Benefits of In-Office Signs

There are several benefits of office signage from decals to engraved signs and all others in between. As mentioned above, some benefits include location marking, wayfinding, and staying ADA compliant while ensuring ease of use using braille.

Additionally, in-office signs don’t have to be solely functional. A dynamic vinyl or acrylic sign featuring customized and professional lettering and graphics can also spruce up a lobby, meeting room, or lounge. This adds atmosphere, ambiance, and brings a professionally aesthetic touch to your office space.

Sequoia Signs and Graphics offers dynamic office sign solutions and benefits to a wide range of businesses in the Walnut Creek, CA area. Contact us today and let’s help your office become more functional, professional, and stylish.

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Tuesday, March 28, 2017

Monument Signs: Five Things to Know

Custom Aluminum Monument Sign

A fantastic solution to bring awareness and lasting presence to your organization is the implementation of monument signs. Due to their versatility, these signs can suit a wide range of needs and look great in residential areas, communities, and shopping centers. In this post, we’ll discuss five things to know about monument signs to help you decide if one is right for your location.

What is a Monument Sign?

Monument signs are medium-to-tall sized exterior fixtures that stand freely outside of a building or location. These permanent fixtures are typically created with a concrete foundation or sit directly on the ground at eye-level and are perfect for catching attention while adding style and brand value to an area. Often, they may be confused for pylon signs, which rise high and tall and are more suited to industrial areas and highways which require a greater viewpoint. Both types of signage of 3-dimensional exterior fixtures, with the main differences being height, with pylon signs rising well above monument signs, and customization options, with monument signs allowing for much more versatility.

What’s the Best Location for a Monument Sign?

These signs are suitable for a wide variety of locations like shopping centers, neighborhoods, gated communities, church lots, school campuses, and business lots. Monument signs are often ideal for locations that sit far back from the street, as these signs make it easy to identify the location versus attached building signs. Unique uses for these signs can even be signs placed to signal entering a new city or to highlight a stylish downtown area.

Architectural Qualities of Monument Signage

Most standard monument signs utilize sturdy materials such as concrete, stucco, aluminum, glass, stone, steel, sandblasted wood, brick, as well as others. They are often illuminated with LED lights, ensuring these signs are hard to miss. Alternatively, the flexibility for this signage type allows for unconventional materials such as EPS foam, or expanded polystyrene foam, as well as HDU, or high-density urethane, which are used to create foam monuments of the highest quality. These foam signs often combine elements of EPS and HUD with other materials like stucco and concrete to create versatility and durability.

Monument Sign Customization Options

Monument signs are extremely customizable due to the size and materials they rely on. These custom signs typically utilize acrylic channel letters, which are a dynamic 3-dimensional lettering style used in a variety of places. This lettering can be found anywhere from lobby signs to illuminated monuments and several places in between, and allow for high-quality design, graphics, and aesthetics.

Legal Requirements of Monument Signs

When considering a monument sign for your location, it’s important to be aware of any and all legal requirements or restrictions in your area. Some areas limit these signs to five or six feet, while other areas will permit monuments up to ten feet tall. It’s best to refer to your city’s zoning and sign permitting authorities to find out what legally-compliant options are available for your custom monument sign.

At Sequoia Signs & Graphics, we are proud to offer durable and stylish solutions for custom monument signs and unmatched customer satisfaction. If you’re ready for your East Bay area location to get noticed with a dynamic monument sign, contact us today!

Monument Signs: Five Things to Know was first published to: www.sequoiasigns.com/