Thursday, May 25, 2017

Vinyl Banners: The Tool to Make Advertising Easy and Convenient

When it comes to signs and advertising for your business, there are several highly customizable options available from decals to monument signs and dozens in between. One type of signage, vinyl banners, have been around a bit longer than the others, but they aren’t going anywhere any time soon.

Vinyl banners are a great way to get your business noticed, spreading your message with ease, simplicity, and convenience. We’ve created a quick guide covering the outstanding benefits of vinyl banners to show how easy it is to bring this simple-yet-powerful tool to your business’ advertising arsenal.

Cut Down on Costs

Naturally, business owners will seek any opportunity to cut costs and save money when it comes to advertising. Savvy business owners, on the other hand, will only do so as long as quality is upheld to ensure their advertising has a high ROI. By choosing vinyl banners, owners can take advantage of both lower costs and high-quality signage that works.

Choosing a vinyl banner is a cost-efficient choice due to the lower material and printing costs compared to other custom signs. The extreme outdoor weather durability these banners provide also make it a strong and lasting choice, while their reusability power is unmatched by other forms of signage.

Take Advantage of Customization

Customization is key in advertising. It helps your message spread in a unique way and brings attention to your business and your business only. Vinyl banners are highly customizable, and taking advantage of this feature provides nothing but high-powered advertising for any business needs.

If your custom banner needs to have a certain printed message, font, graphic, image or anything, really, it can. The options to make your banners unique to your message are unlimited. You can design the banner in-house, have it designed by our agency, or even use pre-made templates to bend to your will and needs.

The materials can vary as well. You can choose all-vinyl or solid fabric banners, or transparent mesh banners as well. Each provides similar benefits are far as customization, aesthetics, and durability.

Test the Perfect Location

One of the most exciting benefits of business banners is the absolute versatility when choosing a display location. By using a flat display style hung up by grommets, a custom banner can be easily moved until it finds its perfect location, whether that is outside on the side of a building or indoors with a lobby.

If only two grommets are used, event banners can become flags for an even more unique approach. Alternatively, free-standing retractable banners paired with banner stands also allow for maximum portability and are perfect for conventions, conferences, and expos.

Think Outside of the Banner

Because of the vast versatility of these signs, business owners have the opportunity to think outside of the box (or banner). The technology involved in banner printing allows for a lot of flexibility. Your custom banner can be double-sided for maximum exposure or to have two functioning banners in one to use at will.

The durable and lasting materials also allow for a great range of usage as well, so banners need not only be used for business advertising. Alternatively, these signs can be used for just about any message you can think of from directional signs to attention-grabbing event flyers, and whatever else you can come up with to serve your needs.

If you’re ready to make your advertising easy and convenient with vinyl banners, Sequoia Signs is ready to help you get started! Contact us today and let’s make your banners work for you.

The post Vinyl Banners: The Tool to Make Advertising Easy and Convenient appeared first on Sequoia Signs.

Wednesday, May 17, 2017

Chicken with lemony orzo

This is a real simple recipe that I got from a magazine recently- unfortunately I could not find the recipe but it is definitely worth trying.  Great easy summer meal.

4-6 Bone-in skin-on Chicken Thighs
1 fennel bulb, fronds reserved & choped
1 leek, chopped
1 cup orzo
1/2 cup white wine
2 1/2 cups chicken broth
Juice of 1/2 lemon
Zest of 1 lemon
salt & pepper

First cook the chicken.  I feel like I don’t need to tell you how to do this, but put skin side down in a hot pan with some oil/butter and cook for 7-8 minutes until skin is nicely browned.  Flip and transfer to a pre-heated oven (350-400) for 15 minutes.  Set chicken aside

Add fennel and leek to the same pan adding oil as needed.  Cook for about 5 minutes and then add 1 cup orzo.  Cook, stirring often, until the orzo is slightly browned.  Add in the white wine and stir until evaporated.  Next start adding the chicken broth 1/2 a cup at a time and cook until absorbed before adding the next 1/2 cup.  When done, add in the lemon juice, lemon zest, reserved fennel fronds, a healthy dollup of butter and some salt & pepper.  Stir together, transfer to a serviong platter and top with the chicken.


delicious!  & I just realized that I have the internet!  I found the original recipe here:

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Light Up Your Business with LED Signs

Custom LED Business SignsWhile outdoor signs are a fantastic way to bring awareness and dynamic advertising to your business, why not step it up a notch with powerful LED signs? LED signs are unique, effective, and pack many versatile benefits as well!

What Can LED Signs be Used For?

Chances are you’ve already come across several LED signs before. This method of signage lighting is an extremely popular and effect method. Use ranges from traffic lights, wayfinding signs, and oriented directional signs to banners, outdoor signs, floor graphics, and several in between.

They can be used as a business marker, letting your customers know where you are, as advertisements, or even functionally to give directions or ensure safety. LED signs are everywhere, but their popularity doesn’t mean they won’t be affected.


LED signs come in a variety of displays and work well on both panel signs and pylon signs. You can also add effective and eye-catching vinyl lettering to convey the message your business needs. So, whether you need vibrant custom directional signage, basic direction signs, custom signs for advertising purposes, or a simple sign to mark the location of your business, LED signs can accomplish that.

Eye-Catching Quality

Did you know that LED signs are the brightest form of signage? This is why they are used so often for directional signs. Direction signs need to be as effective as possible in order to function properly. Keeping in mind many people often view these signs while driving, LED signs ensure that directions and information are transferred to these people so they can get where they need to go.

When you bring this effectiveness to your business signage and pair it with vinyl lettering and graphics, you create an extremely powerful marketing tool that really works. These signs are attention-grabbing. Once you have a viewer’s attention, you then have the ease to transmit your message. This works as around-the-cloud advertising that only gets better at night, compared to traditional outdoor signs.

Cost-Effective and Energy Efficient

Another big plus of LED signs, is they require significantly less energy than other similarly lighted signs. This means the less energy needed to light up your custom LED signs, the less money spent on lighting the sign overall.

Additionally, LED signs are often cost-effective when compared to other forms of marketing whether it be traditional print marketing or online advertising campaigns. This fact, paired with the ability to attract customers offline 24/7, makes for an often overlooked but very powerful marketing strategy.

How Sequoia Signs Can Help

At Sequoia Signs, we pride ourselves in lighting up businesses all over the East Bay region. Our signs help entice customers to these businesses, and our clients love us for it!

If you’re ready to feature a beneficial and dynamic LED sign for your business, then contact us today to receive your free quote!

The post Light Up Your Business with LED Signs appeared first on Sequoia Signs.

Wednesday, May 10, 2017

3 Benefits of Great Outdoor Signs

For many businesses, outdoor signs are a necessity. They act as powerful advertising tools that bring several benefits to businesses and brands everywhere. In this post, we’ll be introducing the many benefits of great outdoor signs and how they can improve your business!

What are Outdoor Signs?

Before we can understand all the great things about these signs, we must first understand what they are. Outdoor signage is available in a variety of formats; it can include vinyl banners, sidewalk signs, traditionally attached business signs, billboard advertisements, or even simple vinyl lettering.

As long as they feature information on the business and are featured outside, it counts as an outdoor sign. However, not every form of signage is appropriate for every business; it all depends on the needs of an individual business.

Location Marking

Business who have a steady flow of customers may not need advertising signage like billboards or bus ads. Instead, they simply need to assist their customers in identifying their location. This can be done with a traditional sign that is attached to the building, with vinyl letters or decals, or even an aluminum sign placed near the business.

For a business with a small spot in a shopping center, which may be difficult to see from the street, aluminum signs work wonders. These metal signs are often inexpensive but durable and can be rooted into the grass near a shopping center or held down with weights on a sidewalk. An aluminum sign is also fantastic at catching eyes from both street and foot traffic.


Featuring an outdoor sign or billboard ad functions as around-the-clock advertising for your business. In addition to simply letting potential and current customers know your location, they also offer other advantages as well.

These signs are highly customizable and can feature a range of materials like aluminum, plastic, carved or sandblasted wood, or even HDU (“High-Density Urethane”). You can add custom designs, sign letters, and even graphics to enhance the sign and entice potential customers to pay your business a visit.


Any business owner knows just how important marketing can be—and how expensive it can be, too. Fortunately, implementing outdoor signage for your business is a way to bring a highly cost effective marketing that works 24/7 with no campaigns, outreach, or online interaction necessary.

While online marketing is a great way to enhance a business, some business with a customer base that responds more to offline marketing will benefit even more from outdoor signs vs internet marketing.

How Sequoia Signs Can Help

At Sequoia Signs, we are an industry leader in outdoor signs. We pride ourselves in enhancing location identification, advertising, and cost-effective marketing for business all around the East Bay region.
If you would like to bring the many benefits of outdoor signs to your business, then contact us today and receive a free quote!

The post 3 Benefits of Great Outdoor Signs appeared first on Sequoia Signs.

Thursday, April 20, 2017

Business Benefits of a Custom Vehicle Wrap

Every business owner knows the crucial benefits that a good advertising strategy can provide. A dynamic way to increase these benefits and add a powerful advertising tool to your business’s arsenal is through vehicle wraps. In this post, we’ll guide you through what these tools are and exactly how they boost your business.

What is a Vehicle Wrap?

Vehicle wraps, alternatively called car wraps or truck wraps, are large-scale custom signs often made of vinyl. These vinyl wraps are digitally printed, meaning they allow for high flexibility for lettering, graphics, and designs, allowing for a fantastic mobile advertising opportunity with several benefits as outlined below.

Spreading the Word

Vehicle wraps are memorable ways to effectively capture the attention of your target market. Even more, because you company vehicles are highly mobile, it ensures that even those outside of your market see the advertisement. This is especially helpful for service-based businesses whose market is not constant, but a flowing demographic based on arising needs.

Wrap graphics are highly effective advertising tools for companies of any size, including smaller niche-driven companies as well. Additionally, with the current marketing focus leaning toward online and social media marketing, a vehicle wrap is a unique way to make your business stand out while ensuring it is seen and remembered by those in your area.

Brand Value and Reputation

Whether you operate a small business with a company car, a mid-size business with a large truck, or a large-scale business that operates a fleet, there’s a vehicle wrap to suit your needs. With a wrap, you can promote your company’s branding while stylishly building a solid reputation on a daily and mobile basis.

As wrapped company vehicles catch the eye of target markets, your car, truck, or fleet graphics will become a well-known and highly-perceived professional presence in your area. This builds trust and familiarity for your company’s reputation, and in-turn adds brand value to your organization.

High Return on Investment

The extremely low cost of vehicle wraps paired with their raw advertising and brand-building power enables a surprisingly high return on investment. To put this in perspective, many large-scale business wraps can be purchased for a price similar to a month-long billboard advertisement.

The difference? While a billboard lasts a month and is limited to one zone for advertising, your vehicle wrap can last up to five years and has unlimited 24/7 potential for reaching several advertising areas.

At Sequoia Signs and Graphics, we provide dynamic and affordable options for custom vehicle wraps as well as unmatched customer satisfaction. Contact us today, and let’s give your business some serious advertising power.

The post Business Benefits of a Custom Vehicle Wrap appeared first on Sequoia Signs.

Tuesday, April 18, 2017

Mom’s Apple Pie

A little cliche, but this is Mom’s apple pie.  I know it is somewhat out-of-season.  I intended to post this in November but hey- can you ever go wrong with apple pie?

6-8 Apples- you choose your flavor
Zest of 1 lemon
White sugar (1/2 cup or so)
Brown sugar (1/2 cup or so)
lemon Juice (from the lemon you zested)
Pie crust (it’s ok to buy these)

Place first pie crust in pie tin.  Cut apples into 1″ cubes.  I leave the skin on but you can remove if you like.  Add to a large mixing bowl with the lemon zest & juice, sugar and some cinnamon (I’m aggressive but to your taste)

Pour this mixture into the pie crust.  Pile it high as the apples will shrink dramatically.  Add small bits of butter all around the apples- you can’t go wrong, maybe a tablespoon?

Next cover with the second pie crust, crimp edges and moisten top slightly then sprinkle sugar and cinnamon on top.  Cut vents as you like.

Bake at 425 for 20 minutes then turn down to 375 for 30-40 minutes.  Sometimes I will put foil on the top if it browns too much.



The post Mom’s Apple Pie appeared first on Sequoia Signs.

Monday, April 17, 2017

Office Signs for Your Business

When it comes to signage, many business owners focus on implementing attention-getting outdoor signs, leaving crucial in-office signage as a second thought. However, there are several benefits of office signs and many opportunities to incorporate signs throughout your office.

Businesses should always ensure they never miss an opportunity to include signage in their office, no matter how small. This guide will take you through the many benefits and ways to utilize office signs as outlined below.

Types of In-Office Signage

Even small offices do well to incorporate basic and functional signage. These not only make a space look much more professional, but also serve as important and functional tools as well. Examples of office signs are as follows:

  • Restroom Signs or Bathroom Signs
  • Office Door Signs
  • Desk Signs
  • Individual Room Signs
  • Lounge Signs
  • Elevator Signs
  • Achievement Plaques
  • Lobby Signs

Custom signs are crucial and should never be overlooked. They help workers as well as visitors to your office identify where the restrooms or elevators are, which desk or office belongs to whom, and where to find meeting and lounge rooms. They also assist with wayfinding, so visitors and employees alike can easily navigate the office. A fun way to incorporate these signs is by featuring achievements and highlights of the company and its employees and showcasing them to bring style and motivation to any office.

Custom Sign Material Options

Basic office signs can feature lettering on banners, decals, acrylic bases, or on engraved metal plaques. The latter also allows the office to stay compliant with the ADA, or Americans With Disabilities Act, by incorporating ADA braille signs. Braille is a way to promote inclusivity and serve as highly important tools for the vision-impaired.

Benefits of In-Office Signs

There are several benefits of office signage from decals to engraved signs and all others in between. As mentioned above, some benefits include location marking, wayfinding, and staying ADA compliant while ensuring ease of use using braille.

Additionally, in-office signs don’t have to be solely functional. A dynamic vinyl or acrylic sign featuring customized and professional lettering and graphics can also spruce up a lobby, meeting room, or lounge. This adds atmosphere, ambiance, and brings a professionally aesthetic touch to your office space.

Sequoia Signs and Graphics offers dynamic office sign solutions and benefits to a wide range of businesses in the Walnut Creek, CA area. Contact us today and let’s help your office become more functional, professional, and stylish.

The post Office Signs for Your Business appeared first on Sequoia Signs.

Tuesday, March 28, 2017

Monument Signs: Five Things to Know

Custom Aluminum Monument Sign

A fantastic solution to bring awareness and lasting presence to your organization is the implementation of monument signs. Due to their versatility, these signs can suit a wide range of needs and look great in residential areas, communities, and shopping centers. In this post, we’ll discuss five things to know about monument signs to help you decide if one is right for your location.

What is a Monument Sign?

Monument signs are medium-to-tall sized exterior fixtures that stand freely outside of a building or location. These permanent fixtures are typically created with a concrete foundation or sit directly on the ground at eye-level and are perfect for catching attention while adding style and brand value to an area. Often, they may be confused for pylon signs, which rise high and tall and are more suited to industrial areas and highways which require a greater viewpoint. Both types of signage of 3-dimensional exterior fixtures, with the main differences being height, with pylon signs rising well above monument signs, and customization options, with monument signs allowing for much more versatility.

What’s the Best Location for a Monument Sign?

These signs are suitable for a wide variety of locations like shopping centers, neighborhoods, gated communities, church lots, school campuses, and business lots. Monument signs are often ideal for locations that sit far back from the street, as these signs make it easy to identify the location versus attached building signs. Unique uses for these signs can even be signs placed to signal entering a new city or to highlight a stylish downtown area.

Architectural Qualities of Monument Signage

Most standard monument signs utilize sturdy materials such as concrete, stucco, aluminum, glass, stone, steel, sandblasted wood, brick, as well as others. They are often illuminated with LED lights, ensuring these signs are hard to miss. Alternatively, the flexibility for this signage type allows for unconventional materials such as EPS foam, or expanded polystyrene foam, as well as HDU, or high-density urethane, which are used to create foam monuments of the highest quality. These foam signs often combine elements of EPS and HUD with other materials like stucco and concrete to create versatility and durability.

Monument Sign Customization Options

Monument signs are extremely customizable due to the size and materials they rely on. These custom signs typically utilize acrylic channel letters, which are a dynamic 3-dimensional lettering style used in a variety of places. This lettering can be found anywhere from lobby signs to illuminated monuments and several places in between, and allow for high-quality design, graphics, and aesthetics.

Legal Requirements of Monument Signs

When considering a monument sign for your location, it’s important to be aware of any and all legal requirements or restrictions in your area. Some areas limit these signs to five or six feet, while other areas will permit monuments up to ten feet tall. It’s best to refer to your city’s zoning and sign permitting authorities to find out what legally-compliant options are available for your custom monument sign.

At Sequoia Signs & Graphics, we are proud to offer durable and stylish solutions for custom monument signs and unmatched customer satisfaction. If you’re ready for your East Bay area location to get noticed with a dynamic monument sign, contact us today!

Monument Signs: Five Things to Know was first published to:

Thursday, March 23, 2017

Channel Letter Signs: What Are They, and Why Should Your Business Have One?

Illuminated Halo Lit Channel Lettering

Your business’s signage offers a lot of information about you in just a glance. Of course it displays your name, but there’s more to it than that. It conveys a tone, through color, size, and style.  With this in mind, more and more businesses are embracing the trend of Channel Letter signage. These high-impact exterior signs offer a lot of bang for the buck, leaving anyone who views them with a positive impression.

There are a number of reasons why many companies are turning to Channel Letters for their signage; let’s explore some of the benefits that might see when you choose a Channel Letter sign.

What’s a Channel Letter Sign?

Before we go any further, let’s answer a question that might be foremost on your mind: what makes a Channel Letter sign different from any other sign? Channel Letters are three-dimensional, meaning that they jut out from the wall. Each letter or number is crafted from a heavy-duty material, most commonly rust-proof aluminum. The depth of each letter varies, depending on the size of the sign, and the face of every letter or number is covered with a translucent acrylic.

Types of Channel Letter Signage

There are four types of Channel Letter signage:

  • Front-Lit Channel Letters: This sign’s light shines directly through the front the letters, making your sign visible at any time of day.
  • Halo-Lit Channel Letters:  These signs’ internal lighting is directed out from the back, creating a halo effect that surrounds the letters upon the wall on which they’re installed.
  • Open Face Channel Letters: The signs are very similar to their front-lit counterparts, but the acrylic face is clear, making it appear that the face is completely open.
  • Front and Reverse Lit Channel Letters: Combining the halo-lit and front-lit styles, this type of sign is the best illuminated of all the Channel Letter signage.

Energy Efficient

One of the major advantages of a Channel Letter sign is their energy efficiency. Should you choose the illuminated option, each Channel Letter is lit with LED lighting, ensuring that your sign will be visible from afar, day or night.

Lit letters act as a beacon to anyone in the area; no matter the weather, your business will stand out. And the LED Channel Letters will offer an energy savings of up to 40% versus their neon counterparts. Additionally, LED Channel Letter installation will be complete in no time at all. Repairs are a breeze, too.

Top-Notch Visibility

Whether your sign is illuminated or not, your Channel Letter sign will be offering exceptional visibility, so anyone will be able to find your business, regardless of whether they’ve visited before or not.

An experienced sign company will be able to create a sign that’s appropriately sized; it’s important that people are able to read it from a distance, so you don’t want the sign to be too small, but you also don’t want to dwarf your door with an over-large sign.

Customization is Simple

The Channel Letter fabrication process is very versatile, so your sign company should be able to create just about any shape, size, color, typeface, or style that you can imagine. Aluminum, the material most signs utilize to avoid rust, is very pliable, allowing for very specific and creative requests to be fulfilled.

Channel Letters Are Durable

While aluminum is lightweight, it’s also a very durable material. It stands up well to the elements, including rain, sun, sleet, snow, high winds, fire, or ice. It’s affordable, and requires little maintenance. Should you require any repairs to your sign, it’s a lot easier to make those repairs to Channel Letters than a standard neon sign, which could take weeks (or longer!) to fix.

Are you ready to improve the exterior or interior of your business with a Channel Letter sign? Sequoia Signs is ready to help. Contact us today, and we’ll work together to create a sign that will represent you and your business in a manner that will make you proud.

The following post Channel Letter Signs: What Are They, and Why Should Your Business Have One? was originally seen on: Sequoia Signs & Graphics Inc

Wednesday, March 8, 2017

Tom’s Chicken Scarpariello

Another Italian dish that I absolutely love- and used to be the best dish at Nanni's in Manhattan (RIP)

My good friend Ken Polcari shared his home version with me and it is great.






Ingredients (you adjust to taste)

Chicken Thighs (7-8?)
Sweet Italian Sausage (6?)
Sweet cherry peppers seeded & cut in half (1 jar?-  I use more)
Potatoes, cubed (2-3)
Garlic (lots)
Olive Oil
salt, pepper, Italian Herb
Red Wine vingar, white wine, chicken stock
Italian Parsley, chopped (handfull)


Preheat oven to 475 degrees

Put potatoes in roasting pan and season with salt/pepper/Italian herb.  Drizzle with olive oil and some chicken stock.  Roast for 25-30 minutes tossing occasionally.
Meanwhile season the chicken the same way.






On med-high  - heat some olive oil in a large frying pan.  When hot – add the chicken pieces skin side down – do not crowd…Cook the chicken until golden brown on both sides.  (the trick is to let them brown nicely before turning

remove the chicken and place in the roasting pan with the potatoes (once they are done)

Next cook the sausages either on the grill or stovetop.  When done – remove and slice into bite size pieces.  Add to the roasting pan.

Now, back in the frying pan– add the chopped garlic sauté until golden. Next add in the sweet cherry peppers & sauté.  Now add in about ¼ cup of the red wine vinegar – allow it to come to a boil – scrape the sides of the pan to release any of the browned bits.  When the vinegar is reduced by half – add in the dry white wine – maybe like ½ cup or so….bring to a boil and then reduce by half again.  (no longer than 4 mins max)   I add some flour at this stage to thicken it up, but you don’t have to – you’re call
Now the chicken stock – about 1 full cup – once it comes to a boil – remove from the heat and pour the whole thing into the roasting pan with the chicken, sausages and potatoes.

Place back in the oven and roast – as it is roasting the sauce and all the parts will blend nicely.  You should only need to keep it in the oven for 15/20 mins.....  Remove from the oven – toss in the chopped parsley and serve.

(optional: when done, I remove the chicken and take all the meat off the bone then add it back to the mix.)


The blog post Tom’s Chicken Scarpariello is republished from: Sequoia Signs & Graphics Blog

Wednesday, February 15, 2017

Tom’s Stuffed Peppers

This is super easy and the nice thing- there is really no wrong way to make stuffed peppers.  Here’s my recipe:

1 red onion & 1 yellow onion -diced
2-4 cloves garlic
1 can black beans
1 cup (or more) cooked brown rice
1 cup corn
1 tube chicken sausage (or any sausage you like)
salt & pepper
hot sauce (optional)
4-6 bell peppers (assorted color)
grated cheese


Sauté the onion in a Dutch oven over med-high heat, adding the garlic after a few minutes and cook until onion is translucent.  Add the beans (with juice), rice and corn and stir allowing the flavors to mix and liquid to cook off.

If your daughter is a vegetarian- you need to separate the mix at this stage.  For this reason, I cook the sausage in a separate pan, but if not- you can cook in your Dutch oven prior to the onions and reserve.  Either way- add the sausage to your mix.  Stir to combine, remove from heat and season with salt and pepper. (hot sauce optional)

Meanwhile, you have cut the heads off your peppers and arranged them upright in a glass baking dish.  At this point, you can mix some cheese into the stuffing first or just stuff the peppers.

Bake at 350 for 10 minutes before adding cheese to the tops and continue to bake another 10 minutes or until peppers are tender.


Tom’s Stuffed Peppers was first seen on:

Wednesday, February 1, 2017

The 10 Most Frequently Asked Questions about Vehicle Wraps

Custom Vehicle Wraps in Walnut Creek CA

1. What is a vehicle wrap?

Vehicle wraps are large sheets of adhesive-backed vinyl film that come in a huge variety of colors or printed graphics with matte, satin or gloss finishes. They can be applied to cover part or all of the vehicle. Once in place they look like the surface of the vehicle has been painted. However,  vehicle wraps are much cheaper and much less permanent.

2. What do vehicle wraps cost?

It varies, mostly because each wrap is custom-designed for the vehicle it goes on, and the color, graphics, or branding it will feature. Vehicles larger than a car like vans and trucks will need more square footage printed, increasing materials costs. A complete wrap, which covers door jambs, inner door frames, and sills are more expensive than a partial wrap. Elaborate designs will be more expensive than simple ones due to the design work and complexity involved.

3. Will a vehicle wrap damage your paint?

Vehicle wraps are safe to apply and safe to remove. While they are in place they may help to protect your paint from wear and tear by adding an extra layer between your paint job and the elements. In fact, some auto owners use vehicle wraps exclusively as a protective coat, helping to keep the vehicle below looking fresh and clean. However, be careful that ALL installations and removals are handled by experts. Poor service can result in scratches, poor adhesion, or even paint stripping.

4. What happens if my wrap gets damaged?

Depending on the level of damage and the design on your vehicle wrap, all or part of the installation may need to be removed and replaced. Typically the damage will be localized enough that the affected section can be isolated and carefully removed, leaving the rest of the wrap in place. A new piece of film is then installed to cover the gap and the finished result looks just like new. If there is too much of the wrap to repair, or if the level of wear means that a freshly printed piece won’t fit in, you may have to start over from scratch.

5. How long will the wrap last?

That depends on what quality of material you pay for and how much sunlight and rain your wrap is exposed too – as well as the color and design. Some designs may show wear faster than others, while sunlight and weathering will degrade the surface more quickly. A high quality material, cared for properly, can last up to five years, and once it is removed the vehicle below will still look great.

To get started with a vehicle wrap for your personal or company vehicles, call the team here at Sequoia Signs & Graphics, Inc. We would love to help show you what you can do to decorate and illustrate your vehicle, and are ready to help you with all your vehicle wrap needs. Call today at (925) 300-1066.

The 10 Most Frequently Asked Questions about Vehicle Wraps was first published to:

Monday, January 30, 2017

Why Sign Lighting Is So Important for Businesses

Business Sign Lighting

Business signs are one of, if not the most cost effective method of advertising – period. On premise signs are permanent, and that means that they have time on their side. Depending on the store location, traffic on the road and lines of sight, a storefront retail sign can generate thousands of impressions in a short period for one up-front expense.

But that cost effectiveness is dramatically reduced if the signs are not clearly visible  due to low light conditions. People won’t see your signage if it isn’t clearly visible or if other signs in the area are brighter and easier to read.

Alternatively, sign lighting can increase clarity even during daylight hours, while at night your lighted sign will stand out even better. Illumination from your signage can also help deter theft by brightening the location around the front of your store.

If you want to get the most out of your business signs, sign lighting is not optional. But, once you decide that lighting is needed, you need to decide on the right lighting for the job. And for that, you need the experts.

Lighting Intensity

The visibility of lighted signs is a function of the size of the sign, the luminescence of the lighting elements, and the distance at which the sign is viewed from its target audience.

  • If the sign is too bright that brightness can turn eyes away or drown out the details of the sign and the information it carries.
  • If the sign isn’t bright enough it won’t be visible at range, won’t be easily noticed, or won’t transfer the vital information to passing customers effectively.

Moreover, as the ambient light in the vicinity increases, the sign must be illuminated to a greater degree in order to support visibility despite the visual competition. This means that business owners may need to increase brightness over time as their local areas develop.

Light Technology

The type of lighting you use in your sign will  determine the look, visibility, and price of the project. The different available options each have their pros and cons. Here are a few options to consider:

  • Neon: a classic option with a unique look but high up-front and lifetime price
  • LEDs: which are cheaper, brighter, and use minimal energy
  • Full Color LED Screens: high investment price, but provide flexibility to display varied messages
  • Floodlights: very cheap to install, though externally-lit signs result in less nighttime visibility than internally-lit options

To get started with high performance, high-visibility, well-lit signage for your company, call us at (925) 300-1066. The expert sign makers here at Sequoia Signs & Graphics, Inc. are always happy to answer your questions and are ready to design and build the signage you need for your situation, guaranteed.

The article Why Sign Lighting Is So Important for Businesses was first published on:

Thursday, January 26, 2017

What You Need to Know For Your Initial Design Consultation

Custom Business SignsIf your company is considering a new business sign project, Sequoia Signs & Graphics, Inc. is the one-stop solution for you! We offer high-quality fabrication systems and affordable pricing to work with your budget. This gives us the range to meet all your signage needs from simple window clings to sturdy monument signs. Before we start building, our team works with you on the design, and that process is one you can prepare for. Below you will find information you should know for your initial design consultation.

The Pre-Consultation Survey:

Early-on in the consultation process we will need to survey your location or locations and get physical measurements and specifications. We’ll use these to design your sign so it fits with the available space, while still complying with sign codes. This way we can maximize your sign for optimal visibility and impact without creating legal issues for you.

Your Brand:

The design process starts in person during your initial consultation, continues with regular communication as your design develops, and is revised according to your input and feedback. If your business has an existing logo or brand we’ll incorporate those features into the design from the start, otherwise our team can help work with you to produce a logo and style that reflects your company and its mission.


We’ll ask you for the sign’s specific objective or goal at your initial design consultation. Who is the target audience? How far away are they when they first see the sign? How fast are they moving? What action are you trying to promote?

The answers to these questions will affect every part of the design process. A sign intended for pedestrians will function differently than a sign designed to reach drivers, and a sign designed to promote turn-in customers will be different than a sign designed to market a single product or service day and night. In the end, making sure that your sign is built for the job is the best way to maximize your ROI.


During your initial consultation, we’ll help you narrow down your sign’s purpose. We'll then use best practices and modern rendering technology so you know what the finished product will look like, before you give your final approval. This includes up-front pricing so you know what your sign will cost, when it will be ready, how long the installation will take, and what maintenance will be required to keep your sign in good working order for years to come.

Developing your new signs should be an exciting process, and you should be proud to have the final result representing your business. At Sequoia Signs & Graphics, Inc. our staff will do everything we can to help you have the best experience and outcome possible. To get started with your design consultation, call (925) 300-1066, email, or fill out the contact form accessible from our homepage.

What You Need to Know For Your Initial Design Consultation is courtesy of:

Monday, January 16, 2017

What Customers Care About In Terms of Custom Business Signs

When you're designing a new custom sign for your business, it's important to keep the things prospective customers will notice in mind. Below are 5 of the top things customers care about in terms of custom business signs:

Custom Business Sign


 1. Does it Make a Memorable First Impression?

The first impression your sign leaves in the minds of passersby is critical for creating brand awareness and generating sales. Customers like looking at interesting signs, therefore you should work with professional designers like those here at sequoia Signs & Graphics, Inc. to make sure that your design meets its objectives and is memorable from the very first glance.

2. Is it Legible?

A great first impression gets a customer to look at your sign and, most of all, remember it. Legibility ensures customers are able to understand what your brand is and what product or service you offer. Many customers who will be looking at your sign will be a good distance away and may be moving quickly depending on their mode of transportation. Therefore it needs to be attention-grabbing, feature contrasting colors, be illuminated for visibility, and shouldn’t have too much (or too little) information.

3. Is it High Quality?

Signs are a significant investment, yet they are also one of the most-viewed advertising tools your business will possess. This means having a high quality sign counts. A well-made sign will look better and convey a better sense of value to your customers than a cut-rate option. The payoff a business will gain from building a sign right from the start far outweighs the initial difference in investment. Given the years that it will be in place, it makes sense to prioritize quality.

4. Is The Sign Well Maintained?

Low grade materials will break down faster, which results in more maintenance and higher upkeep costs. The same is true for designs with certain colors that show dirt more easily and lighting options like neon or fluorescent lights. These take more power to operate and require more repairs than LEDs. Make sure you factor in the long term costs and maintenance when investing in a new sign so you are prepared for the future.

5. How Will the Sign Tie In to Other Materials?

Customers care about consistency. Your brand must be consistent across all advertising materials, so make sure that whatever design you use is easy to tie-in to print materials, interior décor, uniforms, webpage design, social media, and all other company communication. If you don’t have a logo or brand identity, our designers would be happy to help craft one that suits you and your company.

Here at Sequoia Signs & Graphics, Inc. our team will let you know what your options are when it comes to custom business sign design. Fill out the form available from our homepage, call 925-300-1066, or email to get started.

The article What Customers Care About In Terms of Custom Business Signs is courtesy of:

Sunday, January 15, 2017

Tom’s Black Bean Soup

Super easy and great for winter lunch!


















Olive oil
1-2 Onion (diced)
2 carrots (diced)
4-5 garlic cloves
3-4 teaspoons jalapeno (diced)
1 tablespoon cumin
2 cans black beans (with liquid)
1 can petite diced tomatoes
1.5 cups chicken broth

In soup pot, heat oil and add onions & carrots.  Saute until they soften, 6-8 minutes, adding Garlic after first couple of minutes.  Add cumin and 2 teaspoons jalapeno and stir.  Next, add beans, tomato and broth.  Bring to a boil and reduce to simmer.  Cover and cook for 15-20 minutes.  Using an immersion blender pulse to desired thickness.  (you can also remove some of the soup to a blender and then return it.)  Simmer for another 15 minutes, season with salt, pepper, cayenne if desired and another 1-2 teaspoons of jalapeno.

Toss in some chopped cilantro and green onions as desired.  I think you are supposed to serve with tortilla chips, but I didn't have any and toasted ciabatta worked great!


Tom’s Black Bean Soup is available on:

Wednesday, January 11, 2017

5 Spots in Your Office You Shouldn’t Skip Signage

When an office sign is missing or doesn’t do its job well, that absence can have a felt impact on your customers, clients, employees, and even the health of your company as a whole. That’s why Sequoia Signs & Graphics, Inc. of Walnut Creek works so hard to provide high quality custom office signage to our customers—to improve your office’s appearance and function without causing distraction, especially in the following 5 critical spaces:Important places to use office signs in your business

1. Restrooms

Restroom signage serves a very simple and incredibly necessary role in the comfort and daily operations of your office. Even with great office signs your receptionists are probably sick of answering “where are the bathrooms” and poor signs can turn this question into a constant, unending refrain. Good restroom signs are highly visible, very clear, with good contrast. They make it easy for people to find them and save your team’s time with that clarity.

2. All Wayfinding Signs

Wayfinding office signs are signs that point people in a certain direction to help them find what they are looking for. Bathrooms are a great example, as overhead signage in a main hallway with an arrow can help direct traffic and get people to the place they desperately need to be. Install these signs on walls and hallways with perpendicular placements to help individuals in your office self-navigate to their objectives quickly and without the need for assistance.

3. ADA Signage

Any office signage that falls under the rules of the Americans with Disabilities Act (ADA) MUST be treated with care and manufactured to comply with all regulations. Violating the act can carry steep fines, and can also inconvenience any disabled visitors your office may host. Be sure to stay up to date on required ADA signs.

4. Wall Murals and Lobby Signs

Bare walls are bad for your professional image and office atmosphere. High quality wall murals provide a custom solution to get your logo, products, or motto up on the wall at an affordable cost. The results look great, fill in the empty space, and can help your company stand out in the minds of both perspective and current customers. Just be sure the mural, sign, or other artwork is produced to fit the space correctly for maximum effect.

5. Room Labels and Office Signage

The custom office signage you use to identify different rooms needs to be clear, much like the wayfinding signs in point 2. However, room and door signs play another important role that makes them important to get right the first time: they introduce the room’s occupants or purpose. The labels or nameplates on a room may be the only introduction your team member gets before a customer is inside and interacting. It is imperative, therefore, that office signs be kept in good repair and that they feature clear, attention-grabbing text in a font and color that supports your company brand.

Call us at Sequoia Signs & Graphics today at (925) 300-1066 and we’ll work with you to make sure that your company’s custom office signage looks and performs just the way you need it to.

5 Spots in Your Office You Shouldn’t Skip Signage was originally published on: Sequoia Signs & Graphics Blog

Thursday, January 5, 2017

Custom Signs for Construction Zones

Custom signs for construction and work zones.High risk areas such as construction zones and worksites fall under the requirements and regulations of the Occupational Safety and Health Administration (OSHA), as well as a variety state and local laws. Compliance with these rules and the use of high quality custom construction zone signs to avoid accidents and promote on-site safety is key, along with fast turn-around on all custom sign orders, high quality construction, and fair pricing.

Custom work zone and construction signs we provide includes:

  • Danger Signs

    • Danger signs feature a distinctive red, white, and black pattern with room below for custom text describing the nature of the danger or other critical information. Danger signs shall be used only in the vicinity of a critical hazard.
  • Caution Signs

    • Predominantly yellow with black upper panel, CAUTION headline, and additional wording below. Caution signs are to be used in areas where hazards may be present and where individuals should therefore be alert.
  • Exit Signs

    • Exit signs are required on all work sites to give individuals clear direction as far as site exits and escape routes in case of emergency. Exit signs must include red lettering, be a specific size and proportion, and may need to be illuminated.
  • Safety First Signs

    • Safety first or safety instruction signs feature a green upper panel and white background, as well as custom black lettering used to inform individuals regarding proper safety measures to take while on-site.
  • Directional Signage

    • Ideal for directing traffic or pointing out work zones, directional signs may be more or less customized and may need to include accessibility features as required by the Americans with Disabilities Act.
  • Traffic Signs

    • Including stop signs, yield signs, pedestrian crossing signs, detour signs, signaling equipment, and other signs with exact colors, designs, and proportions set by governing bodies.
  • Highway Safety signs

    • Designed for high visibility and maximum safety, highway safety signs typically features orange and black construction and may include lighting options for low light conditions.

Remember, at Sequoia Signs & Graphics, Inc. we can custom design construction signs of any size to meet your needs using a variety of high quality substrates and materials including aluminum, wood, and fluorescent diamond grade sheeting. We also design and produce portable rollup signs, tripod-mount signs, post mount signs, and other forms of temporary sign supports. Let us be your one-stop sign shop and we promise you won’t be disappointed!

At Sequoia Signs & Graphics, Inc. we have extensive professional experience with all varieties of construction zone and work site signs, and specialize in custom orders that comply with applicable regulation. If you need high quality custom signs for your project, our team can have it prepared and ready for use fast in order to help you stay on-schedule and on-budget. Use the form available from our homepage, call (925) 300-1066, or email to get started.

Custom Signs for Construction Zones is courtesy of: Sequoia Signs & Graphics Blog

Tuesday, January 3, 2017

5 Reasons to Consider Fabric Banners for Your Upcoming Events

Trade Show Displays & Banners - Walnut Creek, CA

Banner displays are a fixture of trade shows, conventions, and countless other events. And, although there are a wide variety of sizes, styles, and installations, ultimately there are 2 main options to consider for materials: vinyl, and fabric.

Of the two, vinyl is the more popular, and yet fabric display banners offer advantages that are too often overlooked and which may make them the better option for you. Here are five reasons why you should consider fabric banners, rather than vinyl, for your upcoming events.

1. Creases

Vinyl banners are widespread due to their durability and resistance to wear and tear. But, even though vinyl is a great all-weather solution, it is subject to creasing and distortion due to pressure. This is why these banners have to be carefully rolled up when in storage, rather than folded.

Not so with cloth. Common fabric banner materials like polyester, nylon, satin, and other synthetic fibers are naturally wrinkle, crease, and tear resistant. Any creases and fold marks which do form from folding can be removed quickly and easily with a household iron.

2. Storage

Because cloth can be transported while folded, instead of rolled, it can be stored much more easily in much less space. While a six foot wide vinyl banner will form a six foot roll that can be difficult to maneuver, the same size fabric banner can be folded up and carried inside a grocery bag, or stored in a shoebox on a shelf. This is especially useful when traveling, or when shipping event materials. A regular box ships much more cheaply than a six or eight foot long tube!

3. The Look

Most sign makers agree that fabric looks better than vinyl. Dye sublimation printing of cloth banners, the preferred modern process, lends the fabric vivid colors and a soft, natural texture that the flat, artificial surface of vinyl lacks. This better color and texture makes fabric the ideal choice for indoor presentations and close inspection, while the more durable vinyl excels outdoors in the rain and sun. Several different weights of cloth fabric are available so that the material can be used in a variety of applications without sacrificing quality or image fidelity.

4. Camera Flash

Vinyl has its advantages, but in conditions where indoor photography is involved it presents a problem. Because vinyl is a plastic its surface is mildly reflective, and that reflection of light causes problems in conditions where flash photography is being used. Cloth, on the other hand, absorbs camera flashes so that pictures come out much cleaner and more naturally. This can be a big asset at trade shows or events with VIPs and paid photography.

5. Interchangeable Hardware Options

Banners and event signage are an investment, and getting the most out of that investment is important. If you have a full slate of events, exhibitions, tradeshows, retail displays, showrooms, or more to decorate with branded materials, a solution that gives you flexibility and longevity is key. Fabric signage is fast and easy to produce and once you have your initial set-up you can order new fabric prints to install inside your existing mounting hardware, saving you space and money.

For custom event banners and other sign making in the East Bay Area, contact sequoia Signs & Graphics, Inc. at (925) 300-1066 or

The post 5 Reasons to Consider Fabric Banners for Your Upcoming Events is republished from: Sequoia Signs & Graphics Blog