Monday, January 30, 2017

Why Sign Lighting Is So Important for Businesses

Business Sign Lighting

Business signs are one of, if not the most cost effective method of advertising – period. On premise signs are permanent, and that means that they have time on their side. Depending on the store location, traffic on the road and lines of sight, a storefront retail sign can generate thousands of impressions in a short period for one up-front expense.

But that cost effectiveness is dramatically reduced if the signs are not clearly visible  due to low light conditions. People won’t see your signage if it isn’t clearly visible or if other signs in the area are brighter and easier to read.

Alternatively, sign lighting can increase clarity even during daylight hours, while at night your lighted sign will stand out even better. Illumination from your signage can also help deter theft by brightening the location around the front of your store.

If you want to get the most out of your business signs, sign lighting is not optional. But, once you decide that lighting is needed, you need to decide on the right lighting for the job. And for that, you need the experts.

Lighting Intensity

The visibility of lighted signs is a function of the size of the sign, the luminescence of the lighting elements, and the distance at which the sign is viewed from its target audience.

  • If the sign is too bright that brightness can turn eyes away or drown out the details of the sign and the information it carries.
  • If the sign isn’t bright enough it won’t be visible at range, won’t be easily noticed, or won’t transfer the vital information to passing customers effectively.

Moreover, as the ambient light in the vicinity increases, the sign must be illuminated to a greater degree in order to support visibility despite the visual competition. This means that business owners may need to increase brightness over time as their local areas develop.

Light Technology

The type of lighting you use in your sign will  determine the look, visibility, and price of the project. The different available options each have their pros and cons. Here are a few options to consider:

  • Neon: a classic option with a unique look but high up-front and lifetime price
  • LEDs: which are cheaper, brighter, and use minimal energy
  • Full Color LED Screens: high investment price, but provide flexibility to display varied messages
  • Floodlights: very cheap to install, though externally-lit signs result in less nighttime visibility than internally-lit options

To get started with high performance, high-visibility, well-lit signage for your company, call us at (925) 300-1066. The expert sign makers here at Sequoia Signs & Graphics, Inc. are always happy to answer your questions and are ready to design and build the signage you need for your situation, guaranteed.

The article Why Sign Lighting Is So Important for Businesses was first published on:

Thursday, January 26, 2017

What You Need to Know For Your Initial Design Consultation

Custom Business SignsIf your company is considering a new business sign project, Sequoia Signs & Graphics, Inc. is the one-stop solution for you! We offer high-quality fabrication systems and affordable pricing to work with your budget. This gives us the range to meet all your signage needs from simple window clings to sturdy monument signs. Before we start building, our team works with you on the design, and that process is one you can prepare for. Below you will find information you should know for your initial design consultation.

The Pre-Consultation Survey:

Early-on in the consultation process we will need to survey your location or locations and get physical measurements and specifications. We’ll use these to design your sign so it fits with the available space, while still complying with sign codes. This way we can maximize your sign for optimal visibility and impact without creating legal issues for you.

Your Brand:

The design process starts in person during your initial consultation, continues with regular communication as your design develops, and is revised according to your input and feedback. If your business has an existing logo or brand we’ll incorporate those features into the design from the start, otherwise our team can help work with you to produce a logo and style that reflects your company and its mission.


We’ll ask you for the sign’s specific objective or goal at your initial design consultation. Who is the target audience? How far away are they when they first see the sign? How fast are they moving? What action are you trying to promote?

The answers to these questions will affect every part of the design process. A sign intended for pedestrians will function differently than a sign designed to reach drivers, and a sign designed to promote turn-in customers will be different than a sign designed to market a single product or service day and night. In the end, making sure that your sign is built for the job is the best way to maximize your ROI.


During your initial consultation, we’ll help you narrow down your sign’s purpose. We'll then use best practices and modern rendering technology so you know what the finished product will look like, before you give your final approval. This includes up-front pricing so you know what your sign will cost, when it will be ready, how long the installation will take, and what maintenance will be required to keep your sign in good working order for years to come.

Developing your new signs should be an exciting process, and you should be proud to have the final result representing your business. At Sequoia Signs & Graphics, Inc. our staff will do everything we can to help you have the best experience and outcome possible. To get started with your design consultation, call (925) 300-1066, email, or fill out the contact form accessible from our homepage.

What You Need to Know For Your Initial Design Consultation is courtesy of:

Monday, January 16, 2017

What Customers Care About In Terms of Custom Business Signs

When you're designing a new custom sign for your business, it's important to keep the things prospective customers will notice in mind. Below are 5 of the top things customers care about in terms of custom business signs:

Custom Business Sign


 1. Does it Make a Memorable First Impression?

The first impression your sign leaves in the minds of passersby is critical for creating brand awareness and generating sales. Customers like looking at interesting signs, therefore you should work with professional designers like those here at sequoia Signs & Graphics, Inc. to make sure that your design meets its objectives and is memorable from the very first glance.

2. Is it Legible?

A great first impression gets a customer to look at your sign and, most of all, remember it. Legibility ensures customers are able to understand what your brand is and what product or service you offer. Many customers who will be looking at your sign will be a good distance away and may be moving quickly depending on their mode of transportation. Therefore it needs to be attention-grabbing, feature contrasting colors, be illuminated for visibility, and shouldn’t have too much (or too little) information.

3. Is it High Quality?

Signs are a significant investment, yet they are also one of the most-viewed advertising tools your business will possess. This means having a high quality sign counts. A well-made sign will look better and convey a better sense of value to your customers than a cut-rate option. The payoff a business will gain from building a sign right from the start far outweighs the initial difference in investment. Given the years that it will be in place, it makes sense to prioritize quality.

4. Is The Sign Well Maintained?

Low grade materials will break down faster, which results in more maintenance and higher upkeep costs. The same is true for designs with certain colors that show dirt more easily and lighting options like neon or fluorescent lights. These take more power to operate and require more repairs than LEDs. Make sure you factor in the long term costs and maintenance when investing in a new sign so you are prepared for the future.

5. How Will the Sign Tie In to Other Materials?

Customers care about consistency. Your brand must be consistent across all advertising materials, so make sure that whatever design you use is easy to tie-in to print materials, interior d├ęcor, uniforms, webpage design, social media, and all other company communication. If you don’t have a logo or brand identity, our designers would be happy to help craft one that suits you and your company.

Here at Sequoia Signs & Graphics, Inc. our team will let you know what your options are when it comes to custom business sign design. Fill out the form available from our homepage, call 925-300-1066, or email to get started.

The article What Customers Care About In Terms of Custom Business Signs is courtesy of:

Sunday, January 15, 2017

Tom’s Black Bean Soup

Super easy and great for winter lunch!


















Olive oil
1-2 Onion (diced)
2 carrots (diced)
4-5 garlic cloves
3-4 teaspoons jalapeno (diced)
1 tablespoon cumin
2 cans black beans (with liquid)
1 can petite diced tomatoes
1.5 cups chicken broth

In soup pot, heat oil and add onions & carrots.  Saute until they soften, 6-8 minutes, adding Garlic after first couple of minutes.  Add cumin and 2 teaspoons jalapeno and stir.  Next, add beans, tomato and broth.  Bring to a boil and reduce to simmer.  Cover and cook for 15-20 minutes.  Using an immersion blender pulse to desired thickness.  (you can also remove some of the soup to a blender and then return it.)  Simmer for another 15 minutes, season with salt, pepper, cayenne if desired and another 1-2 teaspoons of jalapeno.

Toss in some chopped cilantro and green onions as desired.  I think you are supposed to serve with tortilla chips, but I didn't have any and toasted ciabatta worked great!


Tom’s Black Bean Soup is available on:

Wednesday, January 11, 2017

5 Spots in Your Office You Shouldn’t Skip Signage

When an office sign is missing or doesn’t do its job well, that absence can have a felt impact on your customers, clients, employees, and even the health of your company as a whole. That’s why Sequoia Signs & Graphics, Inc. of Walnut Creek works so hard to provide high quality custom office signage to our customers—to improve your office’s appearance and function without causing distraction, especially in the following 5 critical spaces:Important places to use office signs in your business

1. Restrooms

Restroom signage serves a very simple and incredibly necessary role in the comfort and daily operations of your office. Even with great office signs your receptionists are probably sick of answering “where are the bathrooms” and poor signs can turn this question into a constant, unending refrain. Good restroom signs are highly visible, very clear, with good contrast. They make it easy for people to find them and save your team’s time with that clarity.

2. All Wayfinding Signs

Wayfinding office signs are signs that point people in a certain direction to help them find what they are looking for. Bathrooms are a great example, as overhead signage in a main hallway with an arrow can help direct traffic and get people to the place they desperately need to be. Install these signs on walls and hallways with perpendicular placements to help individuals in your office self-navigate to their objectives quickly and without the need for assistance.

3. ADA Signage

Any office signage that falls under the rules of the Americans with Disabilities Act (ADA) MUST be treated with care and manufactured to comply with all regulations. Violating the act can carry steep fines, and can also inconvenience any disabled visitors your office may host. Be sure to stay up to date on required ADA signs.

4. Wall Murals and Lobby Signs

Bare walls are bad for your professional image and office atmosphere. High quality wall murals provide a custom solution to get your logo, products, or motto up on the wall at an affordable cost. The results look great, fill in the empty space, and can help your company stand out in the minds of both perspective and current customers. Just be sure the mural, sign, or other artwork is produced to fit the space correctly for maximum effect.

5. Room Labels and Office Signage

The custom office signage you use to identify different rooms needs to be clear, much like the wayfinding signs in point 2. However, room and door signs play another important role that makes them important to get right the first time: they introduce the room’s occupants or purpose. The labels or nameplates on a room may be the only introduction your team member gets before a customer is inside and interacting. It is imperative, therefore, that office signs be kept in good repair and that they feature clear, attention-grabbing text in a font and color that supports your company brand.

Call us at Sequoia Signs & Graphics today at (925) 300-1066 and we’ll work with you to make sure that your company’s custom office signage looks and performs just the way you need it to.

5 Spots in Your Office You Shouldn’t Skip Signage was originally published on: Sequoia Signs & Graphics Blog

Thursday, January 5, 2017

Custom Signs for Construction Zones

Custom signs for construction and work zones.High risk areas such as construction zones and worksites fall under the requirements and regulations of the Occupational Safety and Health Administration (OSHA), as well as a variety state and local laws. Compliance with these rules and the use of high quality custom construction zone signs to avoid accidents and promote on-site safety is key, along with fast turn-around on all custom sign orders, high quality construction, and fair pricing.

Custom work zone and construction signs we provide includes:

  • Danger Signs

    • Danger signs feature a distinctive red, white, and black pattern with room below for custom text describing the nature of the danger or other critical information. Danger signs shall be used only in the vicinity of a critical hazard.
  • Caution Signs

    • Predominantly yellow with black upper panel, CAUTION headline, and additional wording below. Caution signs are to be used in areas where hazards may be present and where individuals should therefore be alert.
  • Exit Signs

    • Exit signs are required on all work sites to give individuals clear direction as far as site exits and escape routes in case of emergency. Exit signs must include red lettering, be a specific size and proportion, and may need to be illuminated.
  • Safety First Signs

    • Safety first or safety instruction signs feature a green upper panel and white background, as well as custom black lettering used to inform individuals regarding proper safety measures to take while on-site.
  • Directional Signage

    • Ideal for directing traffic or pointing out work zones, directional signs may be more or less customized and may need to include accessibility features as required by the Americans with Disabilities Act.
  • Traffic Signs

    • Including stop signs, yield signs, pedestrian crossing signs, detour signs, signaling equipment, and other signs with exact colors, designs, and proportions set by governing bodies.
  • Highway Safety signs

    • Designed for high visibility and maximum safety, highway safety signs typically features orange and black construction and may include lighting options for low light conditions.

Remember, at Sequoia Signs & Graphics, Inc. we can custom design construction signs of any size to meet your needs using a variety of high quality substrates and materials including aluminum, wood, and fluorescent diamond grade sheeting. We also design and produce portable rollup signs, tripod-mount signs, post mount signs, and other forms of temporary sign supports. Let us be your one-stop sign shop and we promise you won’t be disappointed!

At Sequoia Signs & Graphics, Inc. we have extensive professional experience with all varieties of construction zone and work site signs, and specialize in custom orders that comply with applicable regulation. If you need high quality custom signs for your project, our team can have it prepared and ready for use fast in order to help you stay on-schedule and on-budget. Use the form available from our homepage, call (925) 300-1066, or email to get started.

Custom Signs for Construction Zones is courtesy of: Sequoia Signs & Graphics Blog

Tuesday, January 3, 2017

5 Reasons to Consider Fabric Banners for Your Upcoming Events

Trade Show Displays & Banners - Walnut Creek, CA

Banner displays are a fixture of trade shows, conventions, and countless other events. And, although there are a wide variety of sizes, styles, and installations, ultimately there are 2 main options to consider for materials: vinyl, and fabric.

Of the two, vinyl is the more popular, and yet fabric display banners offer advantages that are too often overlooked and which may make them the better option for you. Here are five reasons why you should consider fabric banners, rather than vinyl, for your upcoming events.

1. Creases

Vinyl banners are widespread due to their durability and resistance to wear and tear. But, even though vinyl is a great all-weather solution, it is subject to creasing and distortion due to pressure. This is why these banners have to be carefully rolled up when in storage, rather than folded.

Not so with cloth. Common fabric banner materials like polyester, nylon, satin, and other synthetic fibers are naturally wrinkle, crease, and tear resistant. Any creases and fold marks which do form from folding can be removed quickly and easily with a household iron.

2. Storage

Because cloth can be transported while folded, instead of rolled, it can be stored much more easily in much less space. While a six foot wide vinyl banner will form a six foot roll that can be difficult to maneuver, the same size fabric banner can be folded up and carried inside a grocery bag, or stored in a shoebox on a shelf. This is especially useful when traveling, or when shipping event materials. A regular box ships much more cheaply than a six or eight foot long tube!

3. The Look

Most sign makers agree that fabric looks better than vinyl. Dye sublimation printing of cloth banners, the preferred modern process, lends the fabric vivid colors and a soft, natural texture that the flat, artificial surface of vinyl lacks. This better color and texture makes fabric the ideal choice for indoor presentations and close inspection, while the more durable vinyl excels outdoors in the rain and sun. Several different weights of cloth fabric are available so that the material can be used in a variety of applications without sacrificing quality or image fidelity.

4. Camera Flash

Vinyl has its advantages, but in conditions where indoor photography is involved it presents a problem. Because vinyl is a plastic its surface is mildly reflective, and that reflection of light causes problems in conditions where flash photography is being used. Cloth, on the other hand, absorbs camera flashes so that pictures come out much cleaner and more naturally. This can be a big asset at trade shows or events with VIPs and paid photography.

5. Interchangeable Hardware Options

Banners and event signage are an investment, and getting the most out of that investment is important. If you have a full slate of events, exhibitions, tradeshows, retail displays, showrooms, or more to decorate with branded materials, a solution that gives you flexibility and longevity is key. Fabric signage is fast and easy to produce and once you have your initial set-up you can order new fabric prints to install inside your existing mounting hardware, saving you space and money.

For custom event banners and other sign making in the East Bay Area, contact sequoia Signs & Graphics, Inc. at (925) 300-1066 or

The post 5 Reasons to Consider Fabric Banners for Your Upcoming Events is republished from: Sequoia Signs & Graphics Blog