Thursday, January 26, 2017

What You Need to Know For Your Initial Design Consultation

Custom Business SignsIf your company is considering a new business sign project, Sequoia Signs & Graphics, Inc. is the one-stop solution for you! We offer high-quality fabrication systems and affordable pricing to work with your budget. This gives us the range to meet all your signage needs from simple window clings to sturdy monument signs. Before we start building, our team works with you on the design, and that process is one you can prepare for. Below you will find information you should know for your initial design consultation.

The Pre-Consultation Survey:

Early-on in the consultation process we will need to survey your location or locations and get physical measurements and specifications. We’ll use these to design your sign so it fits with the available space, while still complying with sign codes. This way we can maximize your sign for optimal visibility and impact without creating legal issues for you.

Your Brand:

The design process starts in person during your initial consultation, continues with regular communication as your design develops, and is revised according to your input and feedback. If your business has an existing logo or brand we’ll incorporate those features into the design from the start, otherwise our team can help work with you to produce a logo and style that reflects your company and its mission.


We’ll ask you for the sign’s specific objective or goal at your initial design consultation. Who is the target audience? How far away are they when they first see the sign? How fast are they moving? What action are you trying to promote?

The answers to these questions will affect every part of the design process. A sign intended for pedestrians will function differently than a sign designed to reach drivers, and a sign designed to promote turn-in customers will be different than a sign designed to market a single product or service day and night. In the end, making sure that your sign is built for the job is the best way to maximize your ROI.


During your initial consultation, we’ll help you narrow down your sign’s purpose. We'll then use best practices and modern rendering technology so you know what the finished product will look like, before you give your final approval. This includes up-front pricing so you know what your sign will cost, when it will be ready, how long the installation will take, and what maintenance will be required to keep your sign in good working order for years to come.

Developing your new signs should be an exciting process, and you should be proud to have the final result representing your business. At Sequoia Signs & Graphics, Inc. our staff will do everything we can to help you have the best experience and outcome possible. To get started with your design consultation, call (925) 300-1066, email, or fill out the contact form accessible from our homepage.

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