Thursday, May 25, 2017

Vinyl Banners: The Tool to Make Advertising Easy and Convenient


When it comes to signs and advertising for your business, there are several highly customizable options available from decals to monument signs and dozens in between. One type of signage, vinyl banners, have been around a bit longer than the others, but they aren’t going anywhere any time soon.

Vinyl banners are a great way to get your business noticed, spreading your message with ease, simplicity, and convenience. We’ve created a quick guide covering the outstanding benefits of vinyl banners to show how easy it is to bring this simple-yet-powerful tool to your business’ advertising arsenal.

Cut Down on Costs

Naturally, business owners will seek any opportunity to cut costs and save money when it comes to advertising. Savvy business owners, on the other hand, will only do so as long as quality is upheld to ensure their advertising has a high ROI. By choosing vinyl banners, owners can take advantage of both lower costs and high-quality signage that works.

Choosing a vinyl banner is a cost-efficient choice due to the lower material and printing costs compared to other custom signs. The extreme outdoor weather durability these banners provide also make it a strong and lasting choice, while their reusability power is unmatched by other forms of signage.

Take Advantage of Customization

Customization is key in advertising. It helps your message spread in a unique way and brings attention to your business and your business only. Vinyl banners are highly customizable, and taking advantage of this feature provides nothing but high-powered advertising for any business needs.

If your custom banner needs to have a certain printed message, font, graphic, image or anything, really, it can. The options to make your banners unique to your message are unlimited. You can design the banner in-house, have it designed by our agency, or even use pre-made templates to bend to your will and needs.

The materials can vary as well. You can choose all-vinyl or solid fabric banners, or transparent mesh banners as well. Each provides similar benefits are far as customization, aesthetics, and durability.

Test the Perfect Location

One of the most exciting benefits of business banners is the absolute versatility when choosing a display location. By using a flat display style hung up by grommets, a custom banner can be easily moved until it finds its perfect location, whether that is outside on the side of a building or indoors with a lobby.

If only two grommets are used, event banners can become flags for an even more unique approach. Alternatively, free-standing retractable banners paired with banner stands also allow for maximum portability and are perfect for conventions, conferences, and expos.

Think Outside of the Banner

Because of the vast versatility of these signs, business owners have the opportunity to think outside of the box (or banner). The technology involved in banner printing allows for a lot of flexibility. Your custom banner can be double-sided for maximum exposure or to have two functioning banners in one to use at will.

The durable and lasting materials also allow for a great range of usage as well, so banners need not only be used for business advertising. Alternatively, these signs can be used for just about any message you can think of from directional signs to attention-grabbing event flyers, and whatever else you can come up with to serve your needs.

If you’re ready to make your advertising easy and convenient with vinyl banners, Sequoia Signs is ready to help you get started! Contact us today and let’s make your banners work for you.

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Wednesday, May 17, 2017

Chicken with lemony orzo

This is a real simple recipe that I got from a magazine recently- unfortunately I could not find the recipe but it is definitely worth trying.  Great easy summer meal.

4-6 Bone-in skin-on Chicken Thighs
1 fennel bulb, fronds reserved & choped
1 leek, chopped
1 cup orzo
1/2 cup white wine
2 1/2 cups chicken broth
Juice of 1/2 lemon
Zest of 1 lemon
oil/butter
salt & pepper

First cook the chicken.  I feel like I don’t need to tell you how to do this, but put skin side down in a hot pan with some oil/butter and cook for 7-8 minutes until skin is nicely browned.  Flip and transfer to a pre-heated oven (350-400) for 15 minutes.  Set chicken aside

Add fennel and leek to the same pan adding oil as needed.  Cook for about 5 minutes and then add 1 cup orzo.  Cook, stirring often, until the orzo is slightly browned.  Add in the white wine and stir until evaporated.  Next start adding the chicken broth 1/2 a cup at a time and cook until absorbed before adding the next 1/2 cup.  When done, add in the lemon juice, lemon zest, reserved fennel fronds, a healthy dollup of butter and some salt & pepper.  Stir together, transfer to a serviong platter and top with the chicken.

 

delicious!  & I just realized that I have the internet!  I found the original recipe here:  http://www.bonappetit.com/recipe/one-skillet-chicken-with-buttery-orzo

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Light Up Your Business with LED Signs

Custom LED Business SignsWhile outdoor signs are a fantastic way to bring awareness and dynamic advertising to your business, why not step it up a notch with powerful LED signs? LED signs are unique, effective, and pack many versatile benefits as well!

What Can LED Signs be Used For?

Chances are you’ve already come across several LED signs before. This method of signage lighting is an extremely popular and effect method. Use ranges from traffic lights, wayfinding signs, and oriented directional signs to banners, outdoor signs, floor graphics, and several in between.

They can be used as a business marker, letting your customers know where you are, as advertisements, or even functionally to give directions or ensure safety. LED signs are everywhere, but their popularity doesn’t mean they won’t be affected.

Customization

LED signs come in a variety of displays and work well on both panel signs and pylon signs. You can also add effective and eye-catching vinyl lettering to convey the message your business needs. So, whether you need vibrant custom directional signage, basic direction signs, custom signs for advertising purposes, or a simple sign to mark the location of your business, LED signs can accomplish that.

Eye-Catching Quality

Did you know that LED signs are the brightest form of signage? This is why they are used so often for directional signs. Direction signs need to be as effective as possible in order to function properly. Keeping in mind many people often view these signs while driving, LED signs ensure that directions and information are transferred to these people so they can get where they need to go.

When you bring this effectiveness to your business signage and pair it with vinyl lettering and graphics, you create an extremely powerful marketing tool that really works. These signs are attention-grabbing. Once you have a viewer’s attention, you then have the ease to transmit your message. This works as around-the-cloud advertising that only gets better at night, compared to traditional outdoor signs.

Cost-Effective and Energy Efficient

Another big plus of LED signs, is they require significantly less energy than other similarly lighted signs. This means the less energy needed to light up your custom LED signs, the less money spent on lighting the sign overall.

Additionally, LED signs are often cost-effective when compared to other forms of marketing whether it be traditional print marketing or online advertising campaigns. This fact, paired with the ability to attract customers offline 24/7, makes for an often overlooked but very powerful marketing strategy.

How Sequoia Signs Can Help

At Sequoia Signs, we pride ourselves in lighting up businesses all over the East Bay region. Our signs help entice customers to these businesses, and our clients love us for it!

If you’re ready to feature a beneficial and dynamic LED sign for your business, then contact us today to receive your free quote!

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Wednesday, May 10, 2017

3 Benefits of Great Outdoor Signs

For many businesses, outdoor signs are a necessity. They act as powerful advertising tools that bring several benefits to businesses and brands everywhere. In this post, we’ll be introducing the many benefits of great outdoor signs and how they can improve your business!

What are Outdoor Signs?

Before we can understand all the great things about these signs, we must first understand what they are. Outdoor signage is available in a variety of formats; it can include vinyl banners, sidewalk signs, traditionally attached business signs, billboard advertisements, or even simple vinyl lettering.

As long as they feature information on the business and are featured outside, it counts as an outdoor sign. However, not every form of signage is appropriate for every business; it all depends on the needs of an individual business.

Location Marking

Business who have a steady flow of customers may not need advertising signage like billboards or bus ads. Instead, they simply need to assist their customers in identifying their location. This can be done with a traditional sign that is attached to the building, with vinyl letters or decals, or even an aluminum sign placed near the business.

For a business with a small spot in a shopping center, which may be difficult to see from the street, aluminum signs work wonders. These metal signs are often inexpensive but durable and can be rooted into the grass near a shopping center or held down with weights on a sidewalk. An aluminum sign is also fantastic at catching eyes from both street and foot traffic.

Advertising

Featuring an outdoor sign or billboard ad functions as around-the-clock advertising for your business. In addition to simply letting potential and current customers know your location, they also offer other advantages as well.

These signs are highly customizable and can feature a range of materials like aluminum, plastic, carved or sandblasted wood, or even HDU (“High-Density Urethane”). You can add custom designs, sign letters, and even graphics to enhance the sign and entice potential customers to pay your business a visit.

Cost-Effectiveness

Any business owner knows just how important marketing can be—and how expensive it can be, too. Fortunately, implementing outdoor signage for your business is a way to bring a highly cost effective marketing that works 24/7 with no campaigns, outreach, or online interaction necessary.

While online marketing is a great way to enhance a business, some business with a customer base that responds more to offline marketing will benefit even more from outdoor signs vs internet marketing.

How Sequoia Signs Can Help

At Sequoia Signs, we are an industry leader in outdoor signs. We pride ourselves in enhancing location identification, advertising, and cost-effective marketing for business all around the East Bay region.
If you would like to bring the many benefits of outdoor signs to your business, then contact us today and receive a free quote!

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