Wayfinding is a highly important but often overlooked aspect when it comes to business signs. After all, when you think of business signage, it’s common to think of free-standing outdoor monument signs or banner advertisements.
While signs of all types and materials can be used to entice potential customers to use your services or try your product, it all means nothing if they can’t find your business to begin with.
This is why directional signs are so important. They not only help customers locate your establishment but help them find what they need once inside. In this post, we’re bringing you four easy tips to maximize the use of directional signs to bring big benefits to your business.
Make Use of Positioning
To get your customers to make a beeline for your business, it’s important to really think about the location and positioning of your directional sign. Consider the areas where your customers will be coming from and where your business is located.
If on a quiet sidewalk, a small A-Frame sign or small banner may be enough to catch potential customers’ attention and provide direction to your location. Near a busy intersection, adequately-sized monument and panel signs or tall pylon signs will be enough to do the trick.
Direction signs are an opportunity for creativity. Your choices aren’t limited to just pylon, panel, and banner signs. Custom directional signs can also be featured indoors in the form of vinyl lettering, window decals, and wall lettering.
You can create custom signs and graphics for any of your directional needs. Keep in mind, wayfinding signs can also be used to signal the location of products and be used to enhance aesthetics within the business while remaining functional.
Enhance Interior Design
As mentioned above, directional signs can function well while enhancing the interior design of your business. A stellar example of this is the use of floor graphics. These graphics can be completely customized and installed, and serve as a fun guide to locations throughout an establishment or the sidewalk leading to a business.
Because directional signs can come in any forms and materials, you have the opportunity to think aesthetically and choose signage that enhances and solidifies the overall look of your business.
Think Outside of the Business
Our last tip for directional sign use is to think outside of the business, meaning direction signs can also serve important functions in other areas. For instance, if your organization is planning a large gathering where events will be taking place, directional signs can make the attendee experience easier and more enjoyable.
Alternatively, if your organization participates in conferences, direction signs can let participants know exactly where to find the location of the information areas and presentations.
Directional signs are often underestimated for the power, design, and functionality they bring to a business. Now that you have these four essential and easy tips under your belt, you can now begin the process of deciding which wayfinding signage is right for you. To get started, contact us today!
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