Thursday, July 27, 2017

Channel Letters in Walnut Creek for JVM Lending

Here’s a great project we recently completed in Walnut Creek.  The good folks at JVM Lending called us and asked for a revision of their external channel letters sign.  (we did their lobby sign too but let’s save that for another post.)  They had recently revised their logo and wanted their signage to match the new look.  The good news for them was that this is right up our alley.

While channel letters can be a common product, at Sequoia Signs and graphics, we thrive on the chance to be a little bit different.  JVM’s new logo consists of a large orange box with JVM in white lettering.  The subtlety is that the while letters gently push out of the edges of the rectangle, just enough to catch the eye.  We worked with our manufacturer who used aluminum, acrylic and vinyl to achieve the desired look.  And, to make sure customers can find the business day or night we used LED’s to illuminate the sign.

Beyond that, the building sign plan called for white ‘face-lit’ letters so we were somewhat limited and the choice to create a good looking logo box was even more important.  Notice, for example, that the “trim-cap” is also painted the same orange.  Little touches like these can go a long way.

Most commercial buildings have what are called “Master Sign Plans” and it is very important to review these plans before designing any signage.  Not only has the landlord already prescribed the signage that they will approve, but with most Master Sign Plans, the city has also signed off on the specifications.  If your sign meets the requirements, approval can be quick and easy.  If not- you will first need to convince your landlord to make an exception.  From there you will need to get city approval.  You might end up spending a lot of time (and money) getting special design approval and sometimes you can be denied even after spending good money.

At Sequoia Signs & Graphics, we will review your sign plan as well as city specifications/guidelines and work with you to get an approvable sign that you absolutely love.

Are you thinking about channel letters?  Give us a call!  925.300.1066 We would love to help.

 

Written by : Sequoia Signs & Graphics

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Tuesday, July 18, 2017

Three Ways Outdoor Business Signs Benefit Your Business

When it comes to custom signage, lettering, and graphics, a widely popular choice is outdoor business signs. This type of sign is typically seen marking the location of a business, but can also come in the way of sidewalk signs, vinyl banners, restaurant signs, yard signs, and even decals.

But why are custom outdoor signs so popular for businesses? Because they provide a high ROI and consistently work for you—here’s three ways showing you exactly how they do it.

1. Grabbing Attention

The first and most obvious use for outdoor signage is to grab the attention of potential customers. This is where an outdoor sign provides the most value to a business. They can be hung above the business, or harness the power of the surrounding sidewalk or roadside areas by being strategically placed to inform all potential customers of your business’ location.

Even more, signs can be completely customized to grab attention the right way. What does this mean? It means if your business is in an easy-to-access area, a simple hanging sign above your business may be perfect. Alternatively, if your location is in an exceptionally busy area, a bright, flashy hanging sign may be needed in attention to aluminum roadside or sidewalk signs as well.

2. Promoting Interest

If your business is having a sale, promotion, or a special event, outdoor signs are perfect for gathering local interest. These signs can be customized even more to say exactly what you want them to, in order to reach your preferred target market and draw interest toward your event.

These types of signs can be custom window decals, bold vinyl sign letters, or elaborate vinyl banners– it’s all up to you and the needs of your business! With high customization, however, comes a lot of best—and worst—practices as well, and both should be considered to make sure your signage is effective.

3. Tailored to Your Needs

Signage is not only important to a business because of gathering attention and interest, but because they can be fully tailored to meet your needs, whatever they may be. For instance, what if your business is less traditional? You may need something more along the lines of estate signs or church signs versus traditional hanging business signs.

Either way, from graphics and lettering to versatile materials like sandblasted wood and aluminum (and several in between) you can work with your local signage experts to design the perfect sign for your needs.

There are so many outstanding uses for outdoor business signs, but this post detailed the top three reasons to consider them for your business. If you’re ready to grab attention, drive interest, and create signage that is unique to your business, then contact us today for a free quote and let’s get started!

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Monday, July 10, 2017

What Can a Business Sign Do For You?


There is nothing like a bright, eye-catching sign to drive attention and foot traffic to your business. When someone is new to town, or just feeling open to a new experience, business displays provide the turning point for customer connections.

Signs for business come in a huge variety of formats, including traditional outdoor signs, sidewalk signs, vinyl banners, aluminum and metal signs – plus things you might not think of as signs, like window decals, door lettering, magnets and vehicle graphics.

Here’s what a new sign can add to your business.

Year-Round Value

Sure, business signs have an up-front cost – but it’s an investment that pays dividends all day, every day, all year long. A good sign is like a salesperson that shares your message 24/7, drawing attention to your products and services while you focus on what you do best. In fact, a large majority of people have tried a new business simply because they saw a sign for it.

Better Branding

Why is Apple one of the top brands in the world? Because that little Apple logo is so recognizable. It’s engraved in the memories of people all across the planet. Business signs give your potential customers dozens of interactions, or touch points, that expand your brand.

Already have a big front-of-business sign? Consider adding touch points like yard signs, magnetic signs, point-of-purchase displays, projecting signs and wall murals. Click here to see a graphic with interesting sign options you might never have considered.

Online Connection

Every business wants to stay connected with their customers beyond a one-time sale. Signs give reminders about your website, social media efforts, online contests and much more. This expands your brand and helps build loyalty among your customers.

Simply displaying a vinyl banner in your store could contribute to your business’s bottom line. The text on the banner could, for example, encourage hundreds of customers to visit your website for exclusive web-only deals. It’s an inexpensive and effortless way to drive traffic to your site.

Standing Out in a Crowd

Let’s face it – the world is full of advertising messages. A marketing firm found that the average American is exposed to about 5,000 advertising messages a day. To compete, you must find a way to stand out and make a personal connection to your customers.

Imagine a big group of hungry tourists standing downtown, trying to decide where to have lunch. What if somebody spots a bold sidewalk sign proclaiming, “Authentic local food – $8 lunch special!” Suddenly a sign is responsible for a large lunch order – plus many more to come from others who see it.

Ready to take your business signs to a new level? Contact us today!

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